Six Quick and Easy Tips for Getting Better Leads Faster

Your business can’t exist without a constant supply of leads. If you want your business to grow, getting better leads faster is crucial.

When it comes to generating quality leads, there’s one key thing to remember. Your sales strategies should always put the primary focus on the client. Don’t focus on “advertising your company and products”. Instead, focus on addressing people’s needs.

Generating sales today is all about putting the focus on the customer. Not you, your products or company.Click To Tweet

We have entered the era of relationship-driven marketing. Gone are the days when traditional marketing could get you good results and boost your sales.

Today it’s rare to find anyone getting good results with traditional direct ads. What works today is forging strong bonds with your existing customers. As well as finding new ways to create relationships with future customers.

People no longer respond to the overt and impersonal approach of traditional advertising. This is mostly because we don’t like being explicitly told to buy a product. Rather, we want to be enticed and subtly persuaded that the product is the best thing for us.

Let’s look at some useful strategies for getting better leads faster.

Know your audience ­

The key to devising a good lead generation strategy is learning all you can about your target audience. This includes their likes, dislikes, behavior patterns and the sites that they visit in search of information.

Demographic data such as age, location, gender, marital status and income is also important. Your data has to be reliable so you can get a clear picture and understand the reasoning behind people’s purchase decisions.

The KEY to engaging your audience? Understand who they are.Click To Tweet

Once you’ve done your research, use this data to keep your audience engaged as well as to speed up the conversion. You can segment your prospects into different categories and target them with customized content. Segmentation can be based on location, behavior, age, prior purchases or the readiness to buy.

Make sure to specifically target prospects with the greatest profit potential.

Optimize your website

It only takes people a few seconds to decide whether they want to stay on a website. To help you generate customers, your site has to be presentable and trustworthy. How can you achieve this?

First of all, your site must be visually appealing. Design can make a huge difference when it comes to a website generating trust. Avoid using all-caps paragraphs or exclamation points. Pay attention to the colors, fonts, images and of course, the grammar. Keep the layout simple and functional.

To stimulate lead generation, include sign-up forms on every page. However, don’t ask for too much information during this first step. Asking for too many personal details early on in the process is often a deterrent.

And remember, if you’re using a quality ESP, you can always append additional info on a person’s contact later on. In the initial stages, you just want to get them on board.

To add credibility, include pictures and testimonials from satisfied clients on the pages where you ask for information.

Post informative videos about your products. Keep the videos educational and easy to understand. This way, visitors will be more confident that purchasing your product is the right decision.

In this age of increasingly scary hacks and security breaches, it’s important to show people that your site is safe to browse. By displaying a trust seal, you reassure visitors it’s okay to provide sensitive information. Trust seals are associated with SSL security technology. SSL helps establish an encrypted link between a web server and a browser.

Include a clear call to action and take steps to encourage a response. For example, if you want people to sign up for a newsletter, tell them how often they will receive emails. Make it clear they can easily unsubscribe if they choose to.

Harness the power of email marketing

Email marketing is undoubtedly the simplest and most affordable way to get quality leads. But make sure that you know how to utilize it to the fullest. Or rather, invest the time to learn about the mistakes you must avoid.

Simply purchasing a mailing list and sending out emails is not the way to go. First, it won’t be successful. Second, you’ll trigger your ESP’s spam filters and your content will probably get blocked.

What you need are subscribers that are genuinely interested in what you have to say. Create engaging content that people will look forward to. This way, you can gradually turn them into hot leads and ultimately, customers.

Your emails can work in a variety of ways. You can issue newsletters or send product offers on a regular basis. You can also use your emails to promote other people’s products for a fee.

If you want to give email marketing a try, nothing beats Emercury’s free plan. You’ll have some cutting-edge features at your disposal right from the very start. This will allow you to test out and get a feel for the platform before you choose to upgrade to an advanced plan.

Emercury can also help you create mailing lists in no time at all. Simply place the Emercury sign up box on your website so people can register. To expand your mailing list, you can import any emails you’ve collected from other sources into your Emercury account.

Use referral programs

Referral programs are a great lead generation tool. Referrals can help you enhance your brand trust and reach a larger number of prospects. They can also speed up the movement of leads through the sales process.

Satisfied customers generate new customers. This makes word of mouth a powerful (and free) marketing tool. But, you can also consider rewarding the people that recommend your products. Give them an incentive to refer you to their friends, family and business connections.

It can be a financial stimulus such as a referral fee, a discount on future purchases or some other benefit. Businesses with a referral program generate twice as many leads compared to those without one.

Pay attention to your email design

Email design matters a great deal. There are several aspects you need to consider when creating your email campaigns.

The subject line is the first thing your subscribers see and a huge factor in getting emails opened and read. Make your subject lines enticing, so they’ll provoke people to read the email. Keep them precise. Say what the email is about – an ebook, a webinar, a free course, or something else.

Keep your content educational. Familiarize people with your offer and its benefits to facilitate conversion.

Use carefully selected images to convey your message. Finish your emails with an invitation to a free webinar or audiobook download.

Include sharing links for Facebook, Twitter, Google+ and Linkedin, so people can share your content with friends.

Native ads as lead generators

Native ads are a great way to increase user engagement. They are a form of paid advertisement where the ad matches the visual design of the email. The content of the ad is relevant and blends well into the surrounding content. As a result, the ad doesn’t disrupt the visual experience. This is unlike a traditional ad or a banner.

Because of their subtlety, native ads outperform traditional ads when it comes to views and engagement.

One of the most effective ways to use native ads is to integrate them into someone else’s email content. By advertising in newsletters issued by trusted publishers, you capitalize on already established relationships. Since people already view the publisher’s content as valuable, they’ll most likely give your content a chance as well.

Using our tips, you will definitely be getting better leads faster than ever

So, what’s the easiest way to place your ad within a newsletter? Admailr has the perfect solution. Our intuitive platform will select the most suitable newsletter for your native ads. It will also ensure the best possible placement every time.

All you have to do is set your campaign preferences and your budget. Then, just sit back and watch as new quality leads flock to you.

With Admailr, there are no setup costs. You control the campaign expenses and the cost per click. Plus, you don’t pay when your ad is displayed, only when someone clicks on it. There’s no better way to maximize your digital visibility and reach more prospects fast.

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7 Reasons to Make Native Ads part of Your Marketing Strategy

If you’re even marginally interested in following marketing trends, you must have noticed all the hype surrounding native ads. During the past couple of years, native advertising has become one of the most influential and fastest-growing types of advertising.

There is substance behind the hype surrounding native ads – they do work exceptionally well. Native ads offer a slew of benefits for small and large companies, as well as individual entrepreneurs. Native ads nowadays can be adapted to any format. Be it a blog post, website, or newsletter native ads.

It’s wise to note that the rising popularity of native ads is actually part of a more general shift in advertising. As it turns out, traditional and impersonal advertising is dying.

Native ads are killing traditional ads, fastClick To Tweet

The old marketing is being replaced by a new kind of relationship-driven marketing. Native advertising itself represents a big player in this “new marketing”. Native ads themselves are great at creating a more meaningful relationship with your audience.

Why are native ads the future of marketing?

The primary focus of native advertising is blending into its surrounding content. The idea is that it shouldn’t stand out. It should feel as if it were a natural part of the editorial content. It doesn’t feel like an ad slapped onto a website or newsletter.

Native advertising doesn’t bother the audience or create a distraction. On the contrary, it enhances their experience in consuming and interacting with that content. Even if you are not always aware of it, you see native ads in your favorite publications on a daily basis.

Native ads do not annoy or distract the audienceClick To Tweet

No one likes seeing online ads that are aggressively displayed and disrupt the experience of consuming certain content. That kind of advertising is slowly being phased out by a more genuine form of ads. Ones based on a mutually beneficial relationship with the consumer.

So, what makes native ads the future of marketing? Read on to find out.

Native ads are more popular

One of the most useful aspects of native ads is that they produce higher viewing rates in comparison to other types of advertising. They also allow advanced customization. This means that advertisers can represent their offerings in ways that make the target audience more likely to interact. 

Furthermore, using native ads can result in outstanding engagement and conversion rates with customers. The reason is simple: the ads blend in with the content without annoying potential customers with countless distracting messages.

This subtle improvement saves the customers time since they don’t have to bother removing the variety of ads and banners that would otherwise occupy their screen.

Ultimately, customers end up staying much longer on websites that incorporate native ads. What’s interesting is that some websites, like Upworthy, get almost 3x more views towards their native ads than their editorial content.

Native ads increase purchase intent

Native ads in general increase the purchase rate in comparison to, for example, banner ads. Yahoo reports that native advertising also increases search activity of users upon viewing native ads (reporting a number as high as 204% of improvement in search activity).

This is mostly due to the seamless blending of the native ads with the content. In short – engagement and monetization are sure to increase if you replace banner ads with native advertisements.

They strengthen the loyalty of your customers

Every business needs a loyal customer base to stay relevant on the market. If you think that flashy banner ads might get you one, think again! Be wiser and incorporate native ads in your strategy.

When consumers come across a native ad on the website of the brand they like, their brains create an emotional connection to what they’re engaging with. This associates your brand or service with content that they already love and so you’re much more likely to win sales.

Using native advertising, you’re communicating to consumers that you’re not solely interested in their wallets. You’re aiming to create a lasting relationship that’s mutually beneficial. In return, they will reward you with their loyalty.

Native advertising is more genuine than other forms of advertising

Native ads strike a balance where they can blend in, yet still offer transparency. Most native ads openly display the third-party branding. So the consumer knows that this content is third-party content, yet it isn’t like a traditional display ad. It is content that that appears to come from a “trusted third party”. It is content that’s relevant to (and adds value to) the regular content. So they can choose for themselves whether to engage or not. 

Native ads are genuine and create instant trustClick To Tweet

The best way to describe this is with an analogy. Let’s say you’re having a conversation with a good friend at his house. His colleague from work is sitting alongside you. She’s smart, witty and your friend seems to respect her a lot.

So you’re having this engaging conversation with your friend at his house about some topic. And then she chimes in with a very positive and valuable addition to the conversation. You’re then drawn into a conversation with her that you find even more engaging. You have every reason to trust her because she is a close friend of your friend, and you’ve heard lots of good things about her.

Native ads are similar to this kind of “third trusted person”. It isn’t like some sneaky trick where the advertiser pretends to be the publisher. There is transparency that this is a third party, but there’s also a prebuilt relationship and carryover in trust.

All of this makes native ads more appealing than other forms of advertising. The transparency they offer increases your credibility with the customers. As opposed to forcing random banners and irrelevant ads to pop up on their favorite sites or newsletters.

Publishers get to keep their integrity and self-respect

Control is one of the major things native ads offer to publishers. Advertisers who publish ads on websites often have bigger control over the ads than publishers. So if that advertiser displays a random ad that disrupts the look & feel of the website, the publishers just have to “live with it”.

This isn’t the case with native ads. The publisher doesn’t have to tolerate compromises in style and disruptions in flow. Native ads maintain the tone of the website and increase chances of monetization at the same time. The click-through rates are better both on mobile devices and computers.

The publisher, therefore, builds an even better relationship with their readers. The readers love coming to the website and consuming it when there aren’t distracting elements (like those traditional random display ads).

native ads help you increase monetization in the long run

Customers start working for you

Native ads inspire higher engagement and conversion rates. They engage consumers on both an emotional and intellectual level. Even better, native ads can oftentimes encourage consumers to promote your brand.

Native ads get consumers to promote your brand.Click To Tweet

This may happen when they share one of your articles. The one that they discovered from clicking on a native ad. The fact that native ads help you make content go viral is probably one of their biggest upsides.

Native ads are fantastic for improving brand recognition

Customers that consume native ads are more likely to trust your brand. However, even native ads can backfire. They might tarnish the reputation of both the brand and the publisher if the placements aren’t strategic.

Every advantage that we’ve discussed so far assumes you’re placing the native ads in the right place. Your ad has to add value to the conversation on that page. If there is a mismatch between your native ad and the page it displays on – you won’t get much better results than with a display ad.

Fortunately, Admailr is here to help

We’ve worked really hard to come up with the perfect solution. As you already realize – native ads work because relationship-driven marketing works. The power of native ads lies in the general power of relationship-driven marketing. And it is email marketing that creates the deepest bonds and relationships.

When a person looks forward to someone’s newsletters, they open them with anticipation and glee. They look forward to anything this newsletter author will recommend or talk about. This is why email marketing beats everything else in terms of conversion rates and returns.

And incidentally, this is why you should get started with email marketing if you haven’t done it yet. It’s a surefire long-term investment.

But what about now? You can leverage other people’s existing email relationships – starting today. Admailr is a solution that helps you place native ads inside of other people’s newsletters.

Our intelligent process chooses where to display your ads, picking the perfect newsletter and placement every time. To create your free account just head on over to our sign up page.

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Seven Bulletproof Ways to Get More Customers in 2017

As a business owner, you always want to get more customers. Ideally, these should be people who are passionate and excited about your product or service. Let’s look at the best ways to accomplish this in 2017.

7 Bulletproof Ways to Get More Customers in 2017 #EmailMarketingClick To Tweet

Differentiate Your Product

You’ve probably heard this advice too many times to even care about it. But chances are you’re not applying it to the fullest. To get more customers, you have to differentiate.

From what we’ve seen, most businesses get this wrong in one of two ways. You might spend a lot of time making a product that is genuinely different than the competition. But then you fail to make that distinction clear in your marketing.

Alternatively, your marketing department might claim you are unique and different, but your feature set is identical to any random competitor out there.

Ideally, you want a combination of the two

Invest in both marketing differentiation and product differentiation. It is obvious you need help from marketers to improve your marketing. They can help you craft your marketing message in such a way that it makes you appear different (and better) than the competition.

But how do you know which product or service features will get you noticed? Simply “looking different” by having a distinctive marketing message is not enough. You also need to differentiate yourself by the actual feature set.

So how do you know which features to work on in order to attract more customers? The common sense answer might be to ask the employees who build the product. For example, if it’s a software product, ask the software engineers. Right? Wrong!

Even when it comes to building or developing a product, the market is key. You need to do your market research to know which features would differentiate you in a beneficial way. Let’s use the software example again. Your engineers might believe that Feature B is what differentiates you in a positive way. The average customer, however, might not care all that much about this feature.

Obviously, you don’t want to go too far in the other direction either. You can’t have the market researchers just make all the decisions without consulting the engineers. It has to be a collaborative effort.

7 Bulletproof Ways to Get More Customers in 2017...Differentiate your Product @Admailr #EmailMarketing #AdvertisingClick To Tweet

Review Your Marketing Strategy For 2016

That’s not a typo. We’re talking about the past on purpose. If you want more customers in 2017, you need to look back on your marketing in 2016. You need to do a serious analysis. Be a harsh and tough critic on yourself.

Try to find out which tactics were a waste of time, and which ones could have been applied better. You need to have clear data on which marketing tactics showed results and which didn’t.

Also, you need to find out which of your actions converted leads into customers. Find out whether the right customers were being reached and if you were any good at keeping your customers. With today’s analytics tools it’s quite easy to get a hold of this information.

7 Bulletproof Ways to Get More Customers in 2017...Review last years marketing strategy @Admailr #EmailMarketing Click To Tweet

Make Sure You Have the Right Call to Action

A lacking call to action (CTA) is one of the most common marketing mistakes. If you go around and look at the marketing of most small businesses, you’ll find something interesting. In many cases, they can double or triple their sales by just crafting a good CTA.

It is surprising how often a business will have an amazing product, but fail to ask the customer to take action. Don’t let your visitors miss out on your great products and services due to a technicality.

Do you want your competitors to get more customers just because they have a stronger CTA? How would you feel if people passed on your product and went to an inferior competitor – just because of their bolder marketing?

Now, a call to action isn’t just about saying go buy our service or buy this product

You should be using CTA elements to guide people along every step of your marketing funnel. Let’s look at an example where you get leads into your funnel through content marketing.

You want to first direct people to read your content by saying Read this article now to learn the 7 ways to XYZ. Then, the article would have several calls to action, depending on the next step in your funnel.

If your next step is having people sign up for your product announcement list, craft good CTA elements for that. You want to scatter different CTA elements throughout the article. Have some of them asking the reader to sign up for that product announcement list.

There are also some other uses for CTA elements that you should consider. For example, you want to make sure to ask people to share your stuff. Ask for likes, shares, reviews and ratings.

Have you ever noticed that all the top ranking apps on your smartphone ask you for a review? That’s not a coincidence. Those who have the courage to call to action get ahead in the marketplace. This is true in any industry.

7 Bulletproof Ways to Get More Customers in 2017...Have the Right CALL to Action @Admailr #EmailMarketing #AdvertiseClick To Tweet

Target the Right People

The better your targeting, the higher your profits. It might sound like a bold claim, but it’s absolutely true. If you’re targeting “everyone”, you’re actually targeting no-one.  

You want to create a detailed profile of the ideal customer. This means figuring out what type of person is most likely to need and love your product. Who is most likely to appreciate what you do? The more thoroughly you specify the attributes of your ideal customer, the better.

Now, this topic alone can fill an entire semester in a university, so we can’t go into it too much. But if you want help with this, consider enlisting the help of marketing experts.

7 Bulletproof Ways to Get More Customers in 2017...Target the Right People @Admailr #EmailMarketing #AdvertisingClick To Tweet

Use Email Marketing

If you’re not using email marketing, you’re missing out on the marketing strategy with the single highest return. In the long-run, nothing comes even close to giving you the benefits of having an email list full of adoring fans.

Once you build your list, there are countless ways to monetize your email list. This includes subscription-based newsletters, promoting others’ non-competing products for a commission, selling your services and products and so much more.

And when it comes to building hype for a new product launch, nothing beats email marketing. Social media marketing does a good job, but email marketing is still the king of product launches. Also, this applies equally to launching new features for existing products and services.

If you’re considering starting up an email list, it’s always the right time. You can start small. Don’t wait until “you have the time to dedicated yourself to email marketing”. Fortunately, Emercury offers a 100% free plan!

This is our way of helping you avoid procrastination. We want to help you get started today. It’s ok to start small, we give you all of the features and won’t charge a penny until your list grows above a certain size.

Every day that goes by without you asking leads to sign up for your list, is another day where you’re robbing from your future self.

7 Bulletproof Ways to Get More Customers in 2017...Use Email Marketing @Admailr #EmailMarketing #AdvertisingClick To Tweet

Reward Your Best Customers

Consider implementing a referral program. Chances are many of your best customers were referred by a raving fan. Why not reward those fans for sending you people? You can do this by implementing a referral program? If you advertise it well enough, this program can boost your sales. It will also give you an opportunity to connect with your best customers and keep them around for a long time.

7 Bulletproof Ways to Get More Customers in 2017...Reward Your Best Customers @Admailr #EmailMarketing #AdvertisingClick To Tweet

Utilize the Power of Native Ads

Traditional ads are dying, and it’s not a slow death. Relationship driven marketing is taking over. To get more customers than your competitor, you have to evolve faster. The landscape is changing, and those who are quick to adopt relationship-driven marketing will reap the rewards. 

While there are many different types of relationship-driven marketing, many of them take a lot of time to implement. Things like content marketing, social media marketing, and email marketing take a while to build up.

But what if there was a way to get the immediacy of PPC advertising and all the benefits of relationship-driven marketing? There is a way to do this with native ads.

For those who don’t know – a native ad is an advertisement that follows the natural form of the medium in which it is placed. In other words, it resembles the regular content of that medium. It doesn’t stick out as a traditional display ad or banner would.

7 Bulletproof Ways to Get More Customers in 2017...Utilize the Power of Native Ads @Admailr #NativeAdvertising Click To Tweet

Admailr can help you beat the competition and get more customers

We’ve worked really hard to come up with a solution that represents the future of customer acquisition. We are combining the power of three extremely powerful lead-generation tactics in one powerful strategy.

Three Powerful Ways to Get More Customers

PPC-precision targeting

Drip (email) marketing

Native advertising

All of this power can be within your grasp today. Admailr is a revolutionary new platform where you can start using native ads right away. Your ads will be placed in email newsletters. These are emails coming from someone who has a deep relationship with the reader.

And your native ad will be right there, in the middle of that email’s regular content, but in a way where it gets the same trust as their regular newsletter content.

We can help you get more customers in the long run

Admailr lets you set up your ads and campaigns in a way you’re used to with PPC advertising. You can set up targeting, budgeting and other preferences. Our system then intelligently chooses where to place these ads for the best impact.

3 Powerful Ways to Get More Customers...PPC Precision Targeting, Drip EmailMarketing, NativeAdvertising @Admailr Click To Tweet

Create an account today, it’s free

You can start experimenting with Admailr’s exciting features whenever you want. Just head on over to the free signup page and get your free account.

What are some ways you are getting more customers in 2017? Let me know in the comments and please share this article if you found it valuable 😉

direct advertising is dying

Is Direct Advertising Dead? Is it time to move on?

There is a good reason that all the experts are raving about things like content marketing, native advertising, email marketing, and building relationships. The fact is that as marketers, we’ve “killed old-fashioned direct advertising for good”. The average person today is bombarded with thousands of ads every day.

People have literally become so numb to ads, they just tune them out. The competition for attention is so fierce that you stand little chance of attracting attention.

Your customers automatically ignore most ads

Notice we said “most ads”. There are two types of advertising that people today still pay attention to:

  • Superbly ingenious and super-creative advertising
  • Ads coming from a brand that they have a relationship with

Let’s just say that the first option is out of most people’s reach. Unless you have Coca Cola’s advertising budget, you’re unlikely to achieve it. So let’s talk about the second option and what it means.

direct advertising overwhelms

Consider the following. When you walk by a random billboard and it tells you to buy a product, you’re likely to ignore it. This is direct advertising.

When an expert that you like and trust makes positive comments about a product, you’re likely to consider it. If this person was actually sponsored to make that recommendation, then this constitutes a form of indirect marketing.

Indirect Marketing comes in many different forms

Native Advertising

This is probably the oldest form of indirect advertising. You can find examples going back to the 18th century. One of the nicknames for this type is familiar to many people. You might have heard about “advertorials”. This is a good (albeit simplified) way to describe native advertising.

It is simply where an advertising campaign is shaped in the form of editorial content. To the reader, it is indistinguishable from that publication’s typical content. It has the same “look & feel”. Except it is written by an advertiser.

The primary idea is that it still needs to provide value like an editorial piece would. Yes, the advertiser wants to promote something. But they only do it through giving valuable content. In that sense native advertising is similar to content marketing.

Branded Content

If you’ve ever seen the line “sponsored content”, then you know what this is about. In fact, this is probably the easiest way to distinguish native ads and branded content.

Content Marketing

At first glance, it might seem like content marketing has overlap with the previous two. However, there is a clear demarcation. It is about who owns the medium that publishes the content.

If you run your own company blog and you invest in producing valuable content for future and existing customers – this is content marketing. Native and branded refer to creating content that appears in publications and media owned by others.

Search Marketing

Any strategy that focuses on getting more visitors from the search engines is a “search marketing strategy”. This isn’t separate from content marketing. In fact, there’s a big overlap between the two. Almost all search marketing strategies involve the use of content.

At the same time, anyone involved with doing content marketing will tend to consider the SEM implications of any content that they publish.

social media vs seo vs content marketing

Social Media Marketing

This is in some ways similar to content marketing. It also involves producing content of value to potential and current customers. The main defining feature is that it gets done through social media channels. Sometimes the exact same content may be part of your content marketing and your social media marketing. These two are overlapping, not exclusive strategies.

Embedded Marketing

Most people are familiar with embedded marketing. The most popular example is when you see product placement in a new Hollywood movie. By definition, it is supposed to be “subtle”.

Perhaps your favorite TV show or music video has an “obvious” product placement. In such a case the marketer has failed at achieving “embedded marketing”. Though in some cases it may be done on purpose to get people talking about the “obvious product placement”.

Referral Marketing

Most referrals in business happen organically. That is, some of your customers love your stuff and just happen to recommend you. On the other hand, there are ways to encourage this process. You can be methodical about increasing the number of referrals. When you do this, you are engaging in “referral marketing”.

Affiliate Marketing

The same phrase refers to two sides of the same coin. If you’re promoting someone’s products for a commission, you are doing “affiliate marketing” as an affiliate. If you have an affiliate program to recruit affiliates to promote your products – you’re also “engaging in affiliate marketing”.

affiliate marketing works well with drip marketing

Drip Marketing

In some ways, drip marketing is very similar to content marketing. You produce content that your future customers would love. And you give it to them for free. The difference is in the delivery method.

Whereas content marketing “attracts visitors”, drip marketing communicates to them directly. In “content marketing” people need to discover your company blog or web-site first and then choose to continue consumption.

Typically they will first discover just one of your articles. This might happen because a friend sent them a link, they found it through a google search or one of many other ways. To consume more of your stuff they have to decide to keep exploring your blog and find other articles. They decide which is the next piece of content and when to go looking for it.

If you run a blog full of great advice on a topic, someone can just come in and binge on all your free stuff in a single day. If you choose to send the same type of content in intervals over email – you are doing “drip marketing”.

In drip marketing, you decide the schedule. This typically involves email marketing automation. You decide which type of content they receive at what point in time. You can accomplish this with traditional sequencing. Or you can get even fancier and use the latest forms of email automation.

All of this allows you to weave a narrative. It allows you to create a storyline. You can take the reader through a journey. A journey full of giving them (dripping) value on them, where the end conclusion is a subtle nudge towards your product or service. Purchasing your stuff becomes the resolution to the story.

The term “drip marketing” has in some ways become synonymous with “email marketing”. You can use other channels to do “drip marketing”. But email marketing is still king in this field. This is because of the low cost and great automation features provided by good ESPs.

Each one of these is killing direct advertising

While this might sound like a hyped-up statement, it is not. Research consistently shows us that relationship-based advertising destroys traditional advertising. One study found that branded content was 24% more effective at increasing purchase intent.

In another report by BI intelligence, we see even better evidence for the coming death of direct advertising. Whereas advertisers in 2013 only spent $4.7 billion on native, in 2017 it’s expected to be $7.9 billion. But get this, in 2018 they are projecting this will rise to $21 billion! No, that is not a typo.

Similar trends can be seen in all of these other alternatives. For example in 2012 only 60% of corporations used content marketing. By 2013 this number jumped to 93%.

The reasons for this trend are clear. Traditional advertising overwhelms people and creates high levels of skepticism and distrust. People always prefer buying from someone they trust. And they trust those with whom they have a relationship.

These trends will only keep accelerating. Everyone is abandoning traditional advertising and for a good reason. It no longer works. When you read about how much companies are increasing their efforts and investments into relationship-based strategies – it isn’t because of larger marketing budgets.

This is effort and money that is being diverted away from traditional advertising. It is being redirected to these new forms of marketing for a good reason. They work.

What if there was a way to use ads in relationship-based marketing?

That’s where native advertising comes in. It is clear that traditional display ads are slowly dying, and native ads are taking over. When you switch to native advertising, you don’t have to give up on advertising completely. Not everyone has the time to build a relationship with their potential customers. Doing advertising is still the best way to get your first customers quickly.

But what if there was a way to borrow from someone else’s relationship capital? What if you could get the best of both worlds? The immediacy of advertising, combined with the benefits of trust in relationship-based drip marketing? And then, what if this method allowed you to use native ads whenever you wanted to?

drip email marketing ads

Introducing Admailr – Now you can get the best of both worlds. If you build an email list of committed fans, this will be the best long-term investment you ever make. And we do hope you take the time to build that list for your business. When you pitch to your email list, you will see the most outrageously high conversion rates anywhere. Nothing beats good email marketing.

But you don’t have to wait until you have your own list. What if you could just advertise on the list of someone who already has a legion of fans. These are people who trust anything this expert tells them. They eagerly await and open every latest issue of those newsletters.

If a native ad appears in that newsletter and points them to your content, magic happens. They are just as likely to devour it as if it were content by that newsletter author. The one that they trust and love getting newsletters from.

And that’s not all  – our system supports traditional display ads as well. If you still want to use some of your traditional ads and banners, you can do that too. You will still get a much better result having those display ads shown to a newsletter reader than if you continue putting them in front of random cold traffic.

How it WorksThe Killer FeaturesOur FAQ

At Admailr we’ve worked really hard to leverage the power of relationship-based marketing for advertisers. With AdMailr you can enjoy the same gratification you have in PPC advertising. You can set up your ads, targeting, budgeting and other preferences.

We do all the rest. Our system will make sure you get those amazing results that only a pre-existing relationship can provide. We choose the right newsletters to show your ads, and we choose the perfect placement inside of the newsletter.

Create your account right now – it’s free. Getting started is a breeze. There are no setup fees, minimum budgets or anything to allow you to procrastinate. Giving this a go is extremely low-risk. You can create a small campaign and test out this strategy today. Find out what it can do for you and your business.

 

monetizing email newsletters - find a way

Monetizing Email Newsletters – A Guide for Bloggers and Publishers

Let’s get frank for a second here. If you’re running a newsletter or email list, you want it to be profitable. That’s why you’re here to learn more about monetizing email newsletters.

The good news is that there are a lot of ways to monetize your email list and newsletters. The bad news is that there are too many ways to monetize your emails.

monetizing email newsletters - the guide

The abundant choice is actually also a downside. This is because it can be quite difficult to decide on a monetization scheme. How do you decide where to invest your energy and efforts?

Fortunately, this article will give you some great advice and recommendations on keeping it simple. We only cover the methods that are well-proven to work for any email list owner. Let’s dive in.

Affiliate Marketing

Chances are, you’ve seen people praising affiliate marketing everywhere you look. Some authors even make it seem like affiliate marketing is the only right way to monetize.

The reality is a bit more nuanced of course. An optimal monetization strategy will always include elements of affiliate marketing. This much is true.

monetize your emails with affiliate marketing

However, it isn’t true that affiliate marketing is the only right way to monetize. Or that those other methods are a “waste of time”. An optimal strategy will combine the best monetization methods in one synergistic plan.

With that said, affiliate marketing is one of the fastest ways to start making profits. The other quickest way is implementing intelligent and “done-for-you” advertising systems. But more on that later.

Charge a Subscription

Do you have a highly engaged list? Are your readers eagerly reading your emails and clicking the links you recommend? If this is the case, congratulations on doing a good job. You have a great foundation for every monetization method on this list.

Furthermore, you have fulfilled the main criteria for the method I’m about to share with you. Consider selling your readers on an upgrade. If your readers are loving your newsletter, they might just be willing to pay to get more of your stuff.

monetize newsletters by charging a subscription

This will depend on the niche and type of newsletter, though. This makes more sense in certain industries than others. A newsletter with professional information for highly-paid industry professionals is a good example.

If you’re sharing industry news and tips that affect the reader’s earnings, they value your newsletter in a different way. They might just be willing to pay for the privilege of getting more of your good stuff. Some examples include newsletters that target lawyers, medical specialists or stock traders.

Whatever your industry or niche, however, it’s worth considering this option. Also, don’t hesitate to test the waters. Perhaps send a portion of your readership a teaser. Ask them if they are at all interested in a paid subscription upgrade.

Advertise Services

If you offer any services, you’ve probably already advertised them in your newsletter. However, chances are you’re not doing it as well as you could.

If you have a good list and well-priced services, you can monetize the list quite well. If both your list and services are good, but readers rarely buy them – you’ve got work to do.

selling your services in your newsletter

Many people have an issue with selling themselves. They find it way easier to sell someone else’s product than advertising their own service. So they minimize and “stay small”. They don’t want to be pushy with the reader and “bother them” too much with pitching their own service.

There is a simple solution to that. Don’t think of it as a pitch, think of it as “providing value”. Think of it as an upgrade. You know they get value from your newsletters. If they didn’t they would have unsubscribed.

But you have so much more value you can give inside of a service. Your goal is to help the reader understand how they can get even more value from your services.

And if you have no services of your own?

Consider if there is an easy way to create a service that’s highly profitable. This will depend on your niche and your skills. And consider this, not everyone has to bite. It should be just one of several monetization strategies you’re using.

Perhaps you can only offer a service that only applies to a small portion of your readers. That’s ok, do it anyway. Your service doesn’t have to be attractive to the entire list.

If the return on investment is there, and you get more by providing the service than you put in – it’s all well worth it. The rest of your list will still get monetized from the other monetization methods.

Sell Advertising Space

Advertising might just be the easiest way to increase the monetization of your newsletter. It can also be the most difficult way to monetize. Why the difference? It depends on how you go about it.

If you try to handle it all on your own, this will take a lot of time and effort. You will have to contact potential advertisers, spend time negotiating and so much more.

Further, most advertisers won’t even bother with your list if it isn’t big enough. You will have a hard time convincing them to put an ad. You might even be asked to create the actual ads for them or spend time testing ad placements.

advertising space in newsletters

Let’s get real for a second. Advertising will rarely be enough to achieve “as much monetization as possible”. But an optimal monetization strategy will always include some advertising. In fact, it would make no sense to let that newsletter space go to waste. It is like letting “free money” go to waste.

The biggest advantage of selling ads is that you can start seeing immediate monetization. You don’t have to build a service, you don’t have to create products. If your newsletters are getting views, you can instantly convert that to revenue.

Monetizing email newsletters can be easy – Let Admailr help you

Monetization can be really easy if you let us help you. Why waste time in trying to find what works. When you sign up (it’s free) we review your newsletter and find the best way to monetize it.

We’ll identify the best spots to place ads on, and identify the best advertisers. Don’t worry, though, you still get to choose which ads can and can’t appear in your newsletter.

Our technology automatically handles the rest. After a quick setup with your ESP, it all runs smoothly. Your newsletter displays the ads, your profits increase.

Our system currently supports a range of ESPs

Emercury

MailChimp

iContact

Mad Mimi

Aweber

Mailup

Ongage

Campaign Monitor

GetResponse

Benchmark

Go ahead, Sign Up now, and start monetizing your newsletter. If you have any additional questions, hit up the FAQ or contact us at any time.

Forgot my publisher password

 

If you are trying to access your Publisher account and the system is not recognizing your password you may reset the password by clicking Forgot Password.

 

Enter your email address associated to your Publisher account and click ‘GO’ .

 

Access your email account and click the link. You will be automatically log in to your account.

 

You will receive this email notification right after you are automatically log in to your account.

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To customize your password click ‘Preferences’ select ‘Login Info’ and enter the password you want to use and hit ‘SAVE SETTINGS’ . Logout and log back in and see if the new password you set up is correct.

 

 

 

 

 

 

 

Forgot my advertiser password

 

If you are trying to access your Advertiser account and the system is not recognizing your password you may reset the password by clicking Forgot Password.

 

Enter your email address associated to your Advertiser account and click ‘GO’ .

 

Access your email account and click the link. You will be automatically log in to your account.

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You will receive this email notification right after you are automatically log in to your account.

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To customize your password click ‘Preferences’ select ‘Login Info’ and enter the password you want to use and hit ‘SAVE SETTINGS’ . Logout and log back in and see if the new password you set up is correct.