What are the ad specs and creative requirements?

Our Recommendations

  • Provide three creative concepts in the following sizes: 300×250, 728×90, 160×600, 300×600
  • Please note that the maximum file size for static creatives is 40KB and 150KB for animated GIFs
  • Creatives with a clear “Call to Action” work best

Click Through URLs

  • Always use the original links to content
  • Never use bit.ly or other URL shortener. These are listed in Spamhaus and can negatively effect overall email delivery

Standard Banner

Description   All standard IAB sizes are accepted
Creative Size(s) 728×90, 300×250, 160×600, 300×600
File Type  PNG/JPG/GIF
 File Size  40K Static; 150K Animated
Animation Length 

:30 max; 5 fps; 3 loops

3rd Party Tags Accepted?   Yes
1×1 Tags Accepted?   Yes
Custom Assets Required 

 N/A

Creative Lead Time 

 3 business days prior to launch

Animated GIFs

 File Size Maximum file size of 150KB
Animation Length 

:30 seconds or shorter

Please note: Animations can be looped, but must be stopped after 30 seconds

Frame Rate

5 fps or slower

Creative Requirements
  • 3-5 creative concepts per ad size recommended ‘
  • Complete creative rendering must be in first frame of animation