Category Archives: Email Advertising Tips

Should Email List Owners Worry About the “Right to be Forgotten?”

Last January 2012, the European Commisioner for Justice, Fundamental Rights, and Citicenzip, Viviane Reding, proposed a new privacy right called the “The Right to Be Forgotten,” which has now been mad...

Why People Shop Online and How Your Newsletter Can Benefit

Online shopping is essentially what keeps affiliate marketing and list managers alive. List manager earn from their list when subscribers buy something that gives list managers commission. When it com...

Why People Don’t Like the Idea of Personalized Ads

Marketers know that many people dislike personalized ads on the Internet, as there are countless studies and researches that have pointed to the fact. Others know this because they themselves like to ...

Making a Sale Through Your Newsletter

If you want to make a profit online by selling stuff, there’s no other venue more powerful and more cost-efficient than a newsletter. However, it’s not as straightforward as connect-the-dots – there a...

3 PracticesThat Are DestroyingYour Newsletter

A newsletter is easily one of the most important parts of an online business, as it is the most efficient and powerful way of increasing exposure and sales. However, there are marketers who find succe...

Consumers Don’t Trust Ads, That’s Why You Need Enewsletter Ads

One of the great mysteries in online marketing and advertising is the fact that an overwhelming majority of consumers no longer trust ads, yet businesses still rely too much on conventional ads that c...

Newsletter Ads Are Growing

The Internet has already proven itself as the most powerful venue for advertising in the modern age, with reach that cannot be matched by traditional media and a cost of entry that is scalable enough ...

Newsletter Advertising Metrics

Newsletter advertising has a lot of advantages compared to traditional channels for promotion and marketing, but one of the most beneficial is the availability of testing and measuring tools. Said too...

Sell Through Newsletter Advertising

Selling ads through newsletters can be very profitable. However, it is a completely different process from traditional ad selling, particularly if you’re basing it within the context of print publicat...