Seven Bulletproof Ways to Get More Customers in 2018

As a business owner, you always want to get more customers. Ideally, these should be people who are passionate and excited about your product or service. Let’s look at the best ways to accomplish this in 2018.

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Differentiate Your Product

You’ve probably heard this advice too many times to even care about it. But chances are you’re not applying it to the fullest. To get more customers, you have to differentiate.

From what we’ve seen, most businesses get this wrong in one of two ways. You might spend a lot of time making a product that is genuinely different than the competition. But then you fail to make that distinction clear in your marketing.

Alternatively, your marketing department might claim you are unique and different, but your feature set is identical to any random competitor out there.

Ideally, you want a combination of the two

Invest in both marketing differentiation and product differentiation. It is obvious you need help from marketers to improve your marketing. They can help you craft your marketing message in such a way that it makes you appear different (and better) than the competition.

But how do you know which product or service features will get you noticed? Simply “looking different” by having a distinctive marketing message is not enough. You also need to differentiate yourself by the actual feature set.

So how do you know which features to work on in order to attract more customers? The common sense answer might be to ask the employees who build the product. For example, if it’s a software product, ask the software engineers. Right? Wrong!

Even when it comes to building or developing a product, the market is key. You need to do your market research to know which features would differentiate you in a beneficial way. Let’s use the software example again. Your engineers might believe that Feature B is what differentiates you in a positive way. The average customer, however, might not care all that much about this feature.

Obviously, you don’t want to go too far in the other direction either. You can’t have the market researchers just make all the decisions without consulting the engineers. It has to be a collaborative effort.

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Review Your Marketing Strategy For 2016

That’s not a typo. We’re talking about the past on purpose. If you want more customers in 2017, you need to look back on your marketing in 2016. You need to do a serious analysis. Be a harsh and tough critic on yourself.

Try to find out which tactics were a waste of time, and which ones could have been applied better. You need to have clear data on which marketing tactics showed results and which didn’t.

Also, you need to find out which of your actions converted leads into customers. Find out whether the right customers were being reached and if you were any good at keeping your customers. With today’s analytics tools it’s quite easy to get a hold of this information.

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Make Sure You Have the Right Call to Action

A lacking call to action (CTA) is one of the most common marketing mistakes. If you go around and look at the marketing of most small businesses, you’ll find something interesting. In many cases, they can double or triple their sales by just crafting a good CTA.

It is surprising how often a business will have an amazing product, but fail to ask the customer to take action. Don’t let your visitors miss out on your great products and services due to a technicality.

Do you want your competitors to get more customers just because they have a stronger CTA? How would you feel if people passed on your product and went to an inferior competitor – just because of their bolder marketing?

Now, a call to action isn’t just about saying go buy our service or buy this product

You should be using CTA elements to guide people along every step of your marketing funnel. Let’s look at an example where you get leads into your funnel through content marketing.

You want to first direct people to read your content by saying Read this article now to learn the 7 ways to XYZ. Then, the article would have several calls to action, depending on the next step in your funnel.

If your next step is having people sign up for your product announcement list, craft good CTA elements for that. You want to scatter different CTA elements throughout the article. Have some of them asking the reader to sign up for that product announcement list.

There are also some other uses for CTA elements that you should consider. For example, you want to make sure to ask people to share your stuff. Ask for likes, shares, reviews and ratings.

Have you ever noticed that all the top ranking apps on your smartphone ask you for a review? That’s not a coincidence. Those who have the courage to call to action get ahead in the marketplace. This is true in any industry.

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Target the Right People

The better your targeting, the higher your profits. It might sound like a bold claim, but it’s absolutely true. If you’re targeting “everyone”, you’re actually targeting no-one.  

You want to create a detailed profile of the ideal customer. This means figuring out what type of person is most likely to need and love your product. Who is most likely to appreciate what you do? The more thoroughly you specify the attributes of your ideal customer, the better.

Now, this topic alone can fill an entire semester in a university, so we can’t go into it too much. But if you want help with this, consider enlisting the help of marketing experts.

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Use Email Marketing

If you’re not using email marketing, you’re missing out on the marketing strategy with the single highest return. In the long-run, nothing comes even close to giving you the benefits of having an email list full of adoring fans.

Once you build your list, there are countless ways to monetize your email list. This includes subscription-based newsletters, promoting others’ non-competing products for a commission, selling your services and products and so much more.

And when it comes to building hype for a new product launch, nothing beats email marketing. Social media marketing does a good job, but email marketing is still the king of product launches. Also, this applies equally to launching new features for existing products and services.

If you’re considering starting up an email list, it’s always the right time. You can start small. Don’t wait until “you have the time to dedicated yourself to email marketing”. Fortunately, Emercury offers a 100% free plan!

This is our way of helping you avoid procrastination. We want to help you get started today. It’s ok to start small, we give you all of the features and won’t charge a penny until your list grows above a certain size.

Every day that goes by without you asking leads to sign up for your list, is another day where you’re robbing from your future self.

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Reward Your Best Customers

Consider implementing a referral program. Chances are many of your best customers were referred by a raving fan. Why not reward those fans for sending you people? You can do this by implementing a referral program? If you advertise it well enough, this program can boost your sales. It will also give you an opportunity to connect with your best customers and keep them around for a long time.

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Utilize the Power of Native Ads

Traditional ads are dying, and it’s not a slow death. Relationship driven marketing is taking over. To get more customers than your competitor, you have to evolve faster. The landscape is changing, and those who are quick to adopt relationship-driven marketing will reap the rewards. 

While there are many different types of relationship-driven marketing, many of them take a lot of time to implement. Things like content marketing, social media marketing, and email marketing take a while to build up.

But what if there was a way to get the immediacy of PPC advertising and all the benefits of relationship-driven marketing? There is a way to do this with native ads.

For those who don’t know – a native ad is an advertisement that follows the natural form of the medium in which it is placed. In other words, it resembles the regular content of that medium. It doesn’t stick out as a traditional display ad or banner would.

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Admailr can help you beat the competition and get more customers

We’ve worked really hard to come up with a solution that represents the future of customer acquisition. We are combining the power of three extremely powerful lead-generation tactics in one powerful strategy.

Three Powerful Ways to Get More Customers

PPC-precision targeting

Drip (email) marketing

Native advertising

All of this power can be within your grasp today. Admailr is a revolutionary new platform where you can start using native ads right away. Your ads will be placed in email newsletters. These are emails coming from someone who has a deep relationship with the reader.

And your native ad will be right there, in the middle of that email’s regular content, but in a way where it gets the same trust as their regular newsletter content.

We can help you get more customers in the long run

Admailr lets you set up your ads and campaigns in a way you’re used to with PPC advertising. You can set up targeting, budgeting and other preferences. Our system then intelligently chooses where to place these ads for the best impact.

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Create an account today, it’s free

You can start experimenting with Admailr’s exciting features whenever you want. Just head on over to the free signup page and get your free account.

What are some ways you are getting more customers in 2017? Let me know in the comments and please share this article if you found it valuable 😉

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