Marketing is not a guessing game. At least, with smart marketing, you have to take advantage of psychological phenomenon...
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If you’re a small business owner, chances are, you’ve had that tingly feeling when you’ve come across a great idea...
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Pick any part of the world that has a relatively significant media reach, and you’ll find that the media giants that a...
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The rise of the Internet was the single biggest change in the marketing industry. It used to be that marketers are able ...
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While your content plays a big role in the effectiveness of your newsletter, it’s not the only thing that you should t...
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Running a newsletter mailing list is a numbers game. But that doesn’t necessarily mean that you have to rely exclusive...
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The Internet brought with it new forms of marketing strategies, some of them even beating conventional tri-media in term...
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A newsletter campaign will only be as good as its mailing list. It doesn’t matter how good the content is or how passi...
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In most cases, a newsletter’s focal point is the offers that it contains. In an ideal scenario, the best offer will pr...
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The single greatest benefit of the Internet, when it comes to businesses, is that it leveled the playing field significa...
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Every marketer knows that subscribers and customers are not necessarily the same thing, though the definition overlaps s...
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