Increase Newsletter Subscription

increase-newsletter-subscriIt’s common knowledge among marketers that email is still one of the most powerful channels for marketing, considering that an email newsletter can singlehandedly improve a company’s bottomline if it’s effective in getting website visitors to convert. However, email newsletters are just one step in a series. After all, even the best newsletters won’t do your business any good if you only have a handful of subscribers. If you want to increase newsletter subscription, you should try to keep the following in mind:

Make it Easy for Users to Sign Up for Your Newsletters

The thing about sign ups is that it’s the single most important step in increasing your subscribers. However, it can also be a dealbreaker. Filling out forms is not an enjoyable process, and many marketers fail to remember this very important fact, resulting in sign up forms that are so tedious that potential subscribers get turned off, or even give up halfway.

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You want to make this part as easy and fast as you can. Ask only for the necessary information. If you really need extra details, you can ask for it later in follow up e-mails. You just need them to go through with the sign up process as fast as you can.

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