If you want to be successful in email marketing, it’s not enough to simply know who your customers are. It is important that you also know how they behave. You can already get a lot of information from the information they provided during opt-in as well as through their demographic, but all they do is tell you what they “might” be interested in. Their behavior, on the other hand, will tell you what they are “exactly” interested in.
The reason behavioral data can be used to predict future decision-making patterns and road to purchase activity of users is the fact that his or her activity online is directly related to his intent, and his social sharing activity has the ability to indicate future purchase possibilities along with the opening of emails, clicking of links and consumption of online content – all of which directly correlate to interest. (more…)
Last January 2012, the European Commisioner for Justice, Fundamental Rights, and Citicenzip, Viviane Reding, proposed a new privacy right called the “The Right to Be Forgotten,” which has now been made into law as part of a broad new proposed data protection regulation. The Right to Be Forgotten has been explained as a mere expansion of existing data privacy rights, but many have considered it as a big threat to free speech on the Internet in the coming years. Email List owners, in particular, are included in the groups that will be heavily hit by the right.
What is The Right to Be Forgotten?
The Right to Be Forgotten is aid to be inspired by French law, which recognizes the “right of oblivion,” which basically allows a convicted criminal who has already served his time and proven to be rehabilitated to object to the publication of details regarding his conviction and incarceration. This right clashes with American law, which allows and protects the publication of someone’s criminal history via the First Amendment.
Click here and get free advise on how you can earn extra money from your newsletter without breaching the right to privacy of your subscribers. It's free! (more…)