Consumers Don't Trust Ads, That's Why You Need Enewsletter Ads

consumers-don't-trust-adsOne of the great mysteries in online marketing and advertising is the fact that an overwhelming majority of consumers no longer trust ads, yet businesses still rely too much on conventional ads that consumers will either refuse to believe or just outright block for being too annoying. Marketers still do find some semblance of success with traditional online ads, but this only works through sheer volume, and requires amounts of resources that is practically unavailable to small businesses with limited advertising budgets. Thankfully, there is one area where ads still work: E-Newsletters.

Why Traditional Ads No Longer Work, and Why Ads on E-Newsletters Still Do

Contrary to what two-bit marketers would have you believe, consumers these days are better informed and less likely to see any advertisement as anything but a blatant attempt to part them with their money. Information, comparison, and alternatives are all a mouseclick away these days, so it’s extremely difficult to get people to respond positively to an ad, especially if the product it is advertising is mediocre or sub-par.

Click here if you are an advertiser and wants access to consumers who are already searching for your product or brand. (more…)