It’s true that the quality of content is paramount if you want your blog to succeed, but don’t fall prey to tunnel vision. Quality content is important, but it’s not the only factor to a successful business blog. Don’t forget about other things that are not directly related to content, but still play a big role in maximizing the potential of your blog, such as getting more leads and subscribers. Here are some tips on how you can turn your blog subscribers into email leads:
Use a Welcome Email for All New Subscribers
Try to avoid shoving down offers and marketing pitches to your new subscribers, unless you want them to go directly for the unsubscribe link (or the mark as spam button) – instead, welcome them with something that reminds them why they are receiving an email and what they can expect; from the schedule to what they will be able to read. Additionally, while it may seem counter to the purpose – include an option to unsubscribe. This actually has two important purposes. One is that it gives your subscribers the ability to opt out if they don’t want to receive your mails (you’re not going to get anything out of reluctant recipients, anyway) and second is that it’s required by the CAN SPAM Act.
A newsletter is the best way to maintain customer relationship. It is also an extra revenue source. Sign up and learn how Admailr and Emercury can help you monetize your newsletter. (more…)
