Tag Archives: monetizing newsletters

Make more money with email lists

Five Easy Ways to Make More Money with Email Lists

 If you don’t have an email list, you’re leaving money on the table. That’s an indisputable fact. It doesn’t matter what your industry is. It doesn’t matter who your customers are. This is a universal fact. As a business, you always make more money with email lists than you do without.

Whether you already have an email list and are failing to tap into its full potential, or haven’t even started the list yet, keep reading. There are several quick and easy things you can implement today and see your profits increase immediately.

Consider setting up a tripwire

It sounds kind of sinister, but it’s just a cool hack that gets people used to buying from you. A “tripwire” is an easy-to-buy irresistible offer that subscribers get right after they sign up. You want it to have a great value-to-price ratio. Think of a product or service that could easily sell for $50, and offer it to new subscribers for just $7. This achieves many important goals.

The best trick to get your email subs to buy quick? Offer a super-valuable tripwire that gets them hooked on buying.Click To Tweet

First, it gets that subscriber used to clicking on your promotional link

The offer is so good, that they’re more likely to click on that link in your email that leads to the buy page. Even if they don’t purchase that super-valuable and cheap tripwire, it’s now more likely that they will click on future links and offers.

Secondly, a high percentage of subscribers are in fact likely to buy this product

If you’re truly giving an amazing value, they would be crazy not to. So you get a high percentage of your subscribers used to the process of purchasing things from you or paying you for stuff.

Make sure you give your subscribers an amazing value

Thirdly, you get to show off the quality of your purchase process and products

You want to really focus on making the entire process very professional. This will depend on what you’re selling, so we can’t go into every possible scenario, but let’s look at a random example.

Let’s say you’re selling consultation services. You might charge hourly fees, but you’re willing to sell a 15-minute consultation for a very low price as a tripwire. You would want to make the purchase process extremely effortless.

People click on that buy button and are immediately redirected to a beautiful page that explains what happens next. They also immediately get an email confirming their purchase. Make them feel like they’ve bought something expensive, not something cheap.

You would then contact them personally, arrange that consultation and make sure that it’s a super high-quality experience. Give them a chance to see how good your service is when they buy the “real deal”. Leave them imagining how awesome it must be to get the “full service” if the tripwire is that good.

The most important thing is how you segment out the purchasers

If you’re using a quality email marketing solution, you should be able to do segmenting properly. Basically, the moment a subscriber buys that tripwire, your email marketing solution should immediately segment them out to a different segment or list – one that’s based around the idea that these are “buyers”. You can then treat them differently, send them more offers, different kinds of offers, etc.

In fact, the best thing would be to acknowledge their purchase of the tripwire. And then write a sequence that is based on this fact. Your wording and introduction of offers would be different. Something like “Since you liked [tripwire product], you’ll probably like this and that, and you might want to look into xyz”.

Send your subscribers offers they'd be interested in

Start to learn what subscribers really like, and then segment

When you have a quality ESP, this is easy. It should allow you to study the behaviors and preferences of your subscribers and adjust. Additionally, it should let you easily segment out subscribers by behavior.

Let’s get a bit more specific about this though. You might realize that the most important thing in marketing is to properly target potential customers. Trying to pitch the same offer to every person on the planet just means you’ll go bankrupt fast. Different people need to be offered different things in different ways.

The first thing you want to do is study and understand subscribers

Part of this is a manual learning process. Send different kinds of offers, promote different kinds of services and discuss different kinds of topics. With a good reporting feature, you’ll be able to see what people react to.

You can study the open rates, the click rates, and whether subscribers forward certain emails. From this, you’ll find out whether they like certain topics more than others; prefer different kinds of email structures, etc.

Then you want to automate that segmentation

Fortunately, when it comes to email marketing, this (can be) very easy, with the right tools at your disposal. If your email provider allows it, you should be able to set up different levels of automation.

You may create an automation where if a subscriber clicks on offer A, they get moved to the segment for people who are into those kinds of offers. Or you might design an automation based on open rates. If they open emails from a certain category (topic), they would be moved to a segment catering more to people into that topic.

All of this will improve your earnings

You will make more money off of your email lists if you treat people differently based on their differing preferences. This will also improve your email deliverability, which also increases your profits in the long run.

Stop pitching so much

It might sound paradoxical, but one of the easier ways to make more money is by focusing less on pitching offers. You want your free content to be more valuable and attractive. This will improve deliverability. It means more people will receive your emails and be exposed to your stuff. It will get subscribers to stick to your list longer, which also exposes them to more offers. This, in turn, increases their odds of buying.

If you focus less on pitching offers, you will eventually have more people buying from you

Ironically enough, if you push too many offers in the beginning, you sell less in the long run because people will soon unsubscribe. But if you’re more subtle, you will expose them to more offers in the long run. You need to find that balance. It’s easy if you do two things.

First, you have to change your focus

Shift to having the main focus on providing great value in your emails. Make the offers a secondary thing. In fact, you want the offers to be a logically flowing consequence of the free value you’re giving.

An example will probably illustrate this best: you have an email where you teach the subscriber to use a tripod in their photography. You focus on giving the best possible tips, and only then, in the end (in a logically flowing sequence), you recommend some tripods they could purchase.

This isn’t to say you can never have strictly promotional emails. You definitely can. But most of your emails need to be “newsletters” or “value giving emails” where the promotional part is a logical ending to a value giving email.

It’s okay to occasionally throw in strictly promotional emails. But you need to know how many of your emails will be strictly promotional. It’s similar to how you watch the ratio in your regular emails, where you want to have many paragraphs of value before pitching something.

The same is true for the ratio of regular emails vs promotional emails. You need to have a sequence of several regular emails before you send out one promotional email.

Use the tools provided by your ESP to learn what works

You can’t educate yourself into having the optimal balance. You want to use the email reporting features in your email marketing software to learn what’s happening. Study the analytics, delve into the reports and “see what’s happening”. Tweak the frequency, experiment with more pitches, fewer pitches, and different ratios. With time, you will learn what works best.

No one can tell you what's optimal for your email list. Read the email reports and learn what works.Click To Tweet

Create your own product (if you don’t have one yet)

If you’re reading this guide because you already have products and services, but no email list, feel free to skip this section. Oh, and get that email list started today. If you’re in the opposite situation, i.e. you have email lists and aren’t pitching your own products yet, please consider that it might be time to do it.

A lot of people procrastinate on creating their own product because they falsely assume it has to be difficult. In fact, you might be here because you think that creating a product to pitch is difficult, so you’re looking for “an easy alternative”.

Yes, we all have that vision of the perfect product. But you don’t have to wait for perfection to get started. In fact, that’s why as businesses we can have different price points and create products that meet different needs.

Focus on creating products that meet different needs

If you’re mostly making money through affiliate marketing and offering other people’s products, here’s a quick trick. You can create a “mini product” that fills in a gap left by the affiliate product you’re promoting. It can be very easy to create a simple product that only solves a single issue or need.

And consider this, the people on your lists like you. They won’t be judgmental or think badly of you if you create an imperfect product. Especially if, as we said, it’s a supplement to the third-party products you’re promoting as an affiliate.

Oh, and of course, a lot of this will depend on your specific niche or industry. It might be a physical product, a digital download, or perhaps in your case, the “product” can actually be a service that you provide. Perhaps you can offer paid consultations or any sort of service.

Consider offering a paid email subscription

If your subscribers like your content, you should offer them even better content for a monthly fee. You can create great, helpful content and make money out of it.

Actually, you have to prepare content that they feel they truly need. It should leave them satisfied and anticipating each next email in that “paid subscribers only” sequence. They need to feel like they’re getting their money’s worth.

You can Make More Money with Email Lists if you make sure your subscribers are getting their money's worth

Also, it needs to be exclusive content. It should be content that you don’t put anywhere else. This means you can’t pass off your old posts as paid content because they can easily cancel the subscription. Naturally, you don’t want to recycle your paid content and just copy-paste it into a future blog post. Your subscribers will notice this and feel cheated.

Monetize your email newsletters automatically

This is probably the single easiest way to make more money from your email lists. What if you could install a money-making mechanism in your newsletters that ran on auto-pilot? 

Fortunately, this exists and it is called AdMailr. Our ad-serving platform for newsletters makes the entire process effortless for you. All you have to do is perform the quick sign up and you can get started in no time.

Our platform will automatically display the best ads from the right advertisers in the most optimal spots within your newsletter.

And if you really want to make great profits and keep those readers happy at the same time, consider the fact that we’re now serving native advertising inside of newsletters. This increases your revenue from ads while improving your relationship with email subscribers at the same time.


7 Reasons to Make Native Ads part of Your Marketing Strategy

If you’re even marginally interested in following marketing trends, you must have noticed all the hype surrounding native ads. During the past couple of years, native advertising has become one of the most influential and fastest-growing types of advertising.

There is substance behind the hype surrounding native ads – they do work exceptionally well. Native ads offer a slew of benefits for small and large companies, as well as individual entrepreneurs. Native ads nowadays can be adapted to any format. Be it a blog post, website, or newsletter native ads.

It’s wise to note that the rising popularity of native ads is actually part of a more general shift in advertising. As it turns out, traditional and impersonal advertising is dying.

Native ads are killing traditional ads, fastClick To Tweet

The old marketing is being replaced by a new kind of relationship-driven marketing. Native advertising itself represents a big player in this “new marketing”. Native ads themselves are great at creating a more meaningful relationship with your audience.

Why are native ads the future of marketing?

The primary focus of native advertising is blending into its surrounding content. The idea is that it shouldn’t stand out. It should feel as if it were a natural part of the editorial content. It doesn’t feel like an ad slapped onto a website or newsletter.

Native advertising doesn’t bother the audience or create a distraction. On the contrary, it enhances their experience in consuming and interacting with that content. Even if you are not always aware of it, you see native ads in your favorite publications on a daily basis.

Native ads do not annoy or distract the audienceClick To Tweet

No one likes seeing online ads that are aggressively displayed and disrupt the experience of consuming certain content. That kind of advertising is slowly being phased out by a more genuine form of ads. Ones based on a mutually beneficial relationship with the consumer.

So, what makes native ads the future of marketing? Read on to find out.

Native ads are more popular

One of the most useful aspects of native ads is that they produce higher viewing rates in comparison to other types of advertising. They also allow advanced customization. This means that advertisers can represent their offerings in ways that make the target audience more likely to interact. 

Furthermore, using native ads can result in outstanding engagement and conversion rates with customers. The reason is simple: the ads blend in with the content without annoying potential customers with countless distracting messages.

This subtle improvement saves the customers time since they don’t have to bother removing the variety of ads and banners that would otherwise occupy their screen.

Ultimately, customers end up staying much longer on websites that incorporate native ads. What’s interesting is that some websites, like Upworthy, get almost 3x more views towards their native ads than their editorial content.

Native ads increase purchase intent

Native ads in general increase the purchase rate in comparison to, for example, banner ads. Yahoo reports that native advertising also increases search activity of users upon viewing native ads (reporting a number as high as 204% of improvement in search activity).

This is mostly due to the seamless blending of the native ads with the content. In short – engagement and monetization are sure to increase if you replace banner ads with native advertisements.

They strengthen the loyalty of your customers

Every business needs a loyal customer base to stay relevant on the market. If you think that flashy banner ads might get you one, think again! Be wiser and incorporate native ads in your strategy.

When consumers come across a native ad on the website of the brand they like, their brains create an emotional connection to what they’re engaging with. This associates your brand or service with content that they already love and so you’re much more likely to win sales.

Using native advertising, you’re communicating to consumers that you’re not solely interested in their wallets. You’re aiming to create a lasting relationship that’s mutually beneficial. In return, they will reward you with their loyalty.

Native advertising is more genuine than other forms of advertising

Native ads strike a balance where they can blend in, yet still offer transparency. Most native ads openly display the third-party branding. So the consumer knows that this content is third-party content, yet it isn’t like a traditional display ad. It is content that that appears to come from a “trusted third party”. It is content that’s relevant to (and adds value to) the regular content. So they can choose for themselves whether to engage or not. 

Native ads are genuine and create instant trustClick To Tweet

The best way to describe this is with an analogy. Let’s say you’re having a conversation with a good friend at his house. His colleague from work is sitting alongside you. She’s smart, witty and your friend seems to respect her a lot.

So you’re having this engaging conversation with your friend at his house about some topic. And then she chimes in with a very positive and valuable addition to the conversation. You’re then drawn into a conversation with her that you find even more engaging. You have every reason to trust her because she is a close friend of your friend, and you’ve heard lots of good things about her.

Native ads are similar to this kind of “third trusted person”. It isn’t like some sneaky trick where the advertiser pretends to be the publisher. There is transparency that this is a third party, but there’s also a prebuilt relationship and carryover in trust.

All of this makes native ads more appealing than other forms of advertising. The transparency they offer increases your credibility with the customers. As opposed to forcing random banners and irrelevant ads to pop up on their favorite sites or newsletters.

Publishers get to keep their integrity and self-respect

Control is one of the major things native ads offer to publishers. Advertisers who publish ads on websites often have bigger control over the ads than publishers. So if that advertiser displays a random ad that disrupts the look & feel of the website, the publishers just have to “live with it”.

This isn’t the case with native ads. The publisher doesn’t have to tolerate compromises in style and disruptions in flow. Native ads maintain the tone of the website and increase chances of monetization at the same time. The click-through rates are better both on mobile devices and computers.

The publisher, therefore, builds an even better relationship with their readers. The readers love coming to the website and consuming it when there aren’t distracting elements (like those traditional random display ads).

native ads help you increase monetization in the long run

Customers start working for you

Native ads inspire higher engagement and conversion rates. They engage consumers on both an emotional and intellectual level. Even better, native ads can oftentimes encourage consumers to promote your brand.

Native ads get consumers to promote your brand.Click To Tweet

This may happen when they share one of your articles. The one that they discovered from clicking on a native ad. The fact that native ads help you make content go viral is probably one of their biggest upsides.

Native ads are fantastic for improving brand recognition

Customers that consume native ads are more likely to trust your brand. However, even native ads can backfire. They might tarnish the reputation of both the brand and the publisher if the placements aren’t strategic.

Every advantage that we’ve discussed so far assumes you’re placing the native ads in the right place. Your ad has to add value to the conversation on that page. If there is a mismatch between your native ad and the page it displays on – you won’t get much better results than with a display ad.

Fortunately, Admailr is here to help

We’ve worked really hard to come up with the perfect solution. As you already realize – native ads work because relationship-driven marketing works. The power of native ads lies in the general power of relationship-driven marketing. And it is email marketing that creates the deepest bonds and relationships.

When a person looks forward to someone’s newsletters, they open them with anticipation and glee. They look forward to anything this newsletter author will recommend or talk about. This is why email marketing beats everything else in terms of conversion rates and returns.

And incidentally, this is why you should get started with email marketing if you haven’t done it yet. It’s a surefire long-term investment.

But what about now? You can leverage other people’s existing email relationships – starting today. Admailr is a solution that helps you place native ads inside of other people’s newsletters.

Our intelligent process chooses where to display your ads, picking the perfect newsletter and placement every time. To create your free account just head on over to our sign up page.