When it comes to getting higher newsletter click throughs, the answer is a matter of common sense: just send out newsletters that people would want to open and read. Of course, the real difficulty lies in knowing just exactly what kind of newsletter people want, or what you can do to make your newsletter attractive to prospective readers.
Many novice marketers stumble when it comes to this part, because they are under the impression that there’s no way to know every single one of their thousands of subscribers, so they won’t be able to find out what which one wants and how they can write a newsletter that would appeal to everyone (or at least the majority).
This is a self-defeating way of thinking. It’s true that the sheer number of people on an average list means that the preferences and tastes you’d have to deal with are varied to the extremes. However, social psychology has already proven that there are general principles you can follow in order to give the majority what they want, giving you impressive open and clickthrough rates. Here are a few of them: (more…)
If you’ve been keeping your ears close to the ground, you are well aware that revenue is down for many ad-supported websites, mainly because rates have gone down and people just aren’t clicking as much as they used to. And since their business models depend a lot on a steady stream of traffic coming from search engines, each algorithm update shakes things up puts them at risk of losing revenue (and many already did, actually.)
But do you want to know one channel where people are still making a killing? E-Newsletters. These crafty marketers are making a ton of profit on a mode of communication that many people have already written off as outmoded, trampled upon by the rise of social media channels. The really ironic part to this is that e-newsletters are still much more profitable than social networks and even ad-supported e-commerce sites.
Best of all, once the subscription base is healthy and the business is running, they’re very rarely, if ever, affected by algorithm changes on major search engines. They don’t sit around waiting for people to arrive – they actually get the priviledge to appear on people’s inboxes. An e-newsletter is a much deeper commitment, and more conducive to purchases. (more…)
It’s common knowledge among marketers that email is still one of the most powerful channels for marketing, considering that an email newsletter can singlehandedly improve a company’s bottomline if it’s effective in getting website visitors to convert. However, email newsletters are just one step in a series. After all, even the best newsletters won’t do your business any good if you only have a handful of subscribers. If you want to increase newsletter subscription, you should try to keep the following in mind:
Make it Easy for Users to Sign Up for Your Newsletters
The thing about sign ups is that it’s the single most important step in increasing your subscribers. However, it can also be a dealbreaker. Filling out forms is not an enjoyable process, and many marketers fail to remember this very important fact, resulting in sign up forms that are so tedious that potential subscribers get turned off, or even give up halfway.
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You want to make this part as easy and fast as you can. Ask only for the necessary information. If you really need extra details, you can ask for it later in follow up e-mails. You just need them to go through with the sign up process as fast as you can.
David Ogilvy is a big name in traditional advertising. Those of you who are into direct marketing or direct response marketing might associate his name to one of the biggest advertising agency in the world.
What many don't know is that Ogilvy is the number one antagonist of a traditional advertising. In this 7-minute video, Ogilvy pours out his "secret weapon" that made him a superstar in advertising, that secret weapon is direct mail. He insists that getting the product direct to the consumer is a far more cost efficient way of marketing. He insists that "creativity" and "originality" is the most dangerous word in advertising and marketing. He insists that creativity is a nothing more than an excuse to veer away from the necessity of measuring campaigns because it is in the measuring that you can really unlock what can sell a product.
