As a business owner, you always want to get more customers. Ideally, these should be people who are passionate and excited about your product or service. Let’s look at the best ways to accomplish this in 2018.
7 Bulletproof Ways to Get More Customers in 2018 #EmailMarketingClick To TweetYou’ve probably heard this advice too many times to even care about it. But chances are you’re not applying it to the fullest. To get more customers, you have to differentiate.
From what we’ve seen, most businesses get this wrong in one of two ways. You might spend a lot of time making a product that is genuinely different than the competition. But then you fail to make that distinction clear in your marketing.
Alternatively, your marketing department might claim you are unique and different, but your feature set is identical to any random competitor out there.
Invest in both marketing differentiation and product differentiation. It is obvious you need help from marketers to improve your marketing. They can help you craft your marketing message in such a way that it makes you appear different (and better) than the competition.
But how do you know which product or service features will get you noticed? Simply “looking different” by having a distinctive marketing message is not enough. You also need to differentiate yourself by the actual feature set.
So how do you know which features to work on in order to attract more customers? The common sense answer might be to ask the employees who build the product. For example, if it’s a software product, ask the software engineers. Right? Wrong!
Even when it comes to building or developing a product, the market is key. You need to do your market research to know which features would differentiate you in a beneficial way. Let’s use the software example again. Your engineers might believe that Feature B is what differentiates you in a positive way. The average customer, however, might not care all that much about this feature.
Obviously, you don’t want to go too far in the other direction either. You can’t have the market researchers just make all the decisions without consulting the engineers. It has to be a collaborative effort.
7 Bulletproof Ways to Get More Customers in 2017...Differentiate your Product @Admailr #EmailMarketing #AdvertisingClick To TweetThat’s not a typo. We’re talking about the past on purpose. If you want more customers in 2017, you need to look back on your marketing in 2016. You need to do a serious analysis. Be a harsh and tough critic on yourself.
Try to find out which tactics were a waste of time, and which ones could have been applied better. You need to have clear data on which marketing tactics showed results and which didn’t.
Also, you need to find out which of your actions converted leads into customers. Find out whether the right customers were being reached and if you were any good at keeping your customers. With today’s analytics tools it’s quite easy to get a hold of this information.
A lacking call to action (CTA) is one of the most common marketing mistakes. If you go around and look at the marketing of most small businesses, you’ll find something interesting. In many cases, they can double or triple their sales by just crafting a good CTA.
It is surprising how often a business will have an amazing product, but fail to ask the customer to take action. Don’t let your visitors miss out on your great products and services due to a technicality.
Do you want your competitors to get more customers just because they have a stronger CTA? How would you feel if people passed on your product and went to an inferior competitor - just because of their bolder marketing?
You should be using CTA elements to guide people along every step of your marketing funnel. Let’s look at an example where you get leads into your funnel through content marketing.
You want to first direct people to read your content by saying Read this article now to learn the 7 ways to XYZ. Then, the article would have several calls to action, depending on the next step in your funnel.
If your next step is having people sign up for your product announcement list, craft good CTA elements for that. You want to scatter different CTA elements throughout the article. Have some of them asking the reader to sign up for that product announcement list.
There are also some other uses for CTA elements that you should consider. For example, you want to make sure to ask people to share your stuff. Ask for likes, shares, reviews and ratings.
Have you ever noticed that all the top ranking apps on your smartphone ask you for a review? That’s not a coincidence. Those who have the courage to call to action get ahead in the marketplace. This is true in any industry.
7 Bulletproof Ways to Get More Customers in 2017...Have the Right CALL to Action @Admailr #EmailMarketing #AdvertiseClick To TweetThe better your targeting, the higher your profits. It might sound like a bold claim, but it’s absolutely true. If you’re targeting “everyone”, you’re actually targeting no-one.
You want to create a detailed profile of the ideal customer. This means figuring out what type of person is most likely to need and love your product. Who is most likely to appreciate what you do? The more thoroughly you specify the attributes of your ideal customer, the better.
Now, this topic alone can fill an entire semester in a university, so we can’t go into it too much. But if you want help with this, consider enlisting the help of marketing experts.
If you’re not using email marketing, you’re missing out on the marketing strategy with the single highest return. In the long-run, nothing comes even close to giving you the benefits of having an email list full of adoring fans.
Once you build your list, there are countless ways to monetize your email list. This includes subscription-based newsletters, promoting others' non-competing products for a commission, selling your services and products and so much more.
And when it comes to building hype for a new product launch, nothing beats email marketing. Social media marketing does a good job, but email marketing is still the king of product launches. Also, this applies equally to launching new features for existing products and services.
If you're considering starting up an email list, it's always the right time. You can start small. Don't wait until "you have the time to dedicated yourself to email marketing". Fortunately, Emercury offers a 100% free plan!
This is our way of helping you avoid procrastination. We want to help you get started today. It's ok to start small, we give you all of the features and won't charge a penny until your list grows above a certain size.
Every day that goes by without you asking leads to sign up for your list, is another day where you're robbing from your future self.
7 Bulletproof Ways to Get More Customers in 2017...Use Email Marketing @Admailr #EmailMarketing #AdvertisingClick To TweetConsider implementing a referral program. Chances are many of your best customers were referred by a raving fan. Why not reward those fans for sending you people? You can do this by implementing a referral program? If you advertise it well enough, this program can boost your sales. It will also give you an opportunity to connect with your best customers and keep them around for a long time.
Traditional ads are dying, and it’s not a slow death. Relationship driven marketing is taking over. To get more customers than your competitor, you have to evolve faster. The landscape is changing, and those who are quick to adopt relationship-driven marketing will reap the rewards.
While there are many different types of relationship-driven marketing, many of them take a lot of time to implement. Things like content marketing, social media marketing, and email marketing take a while to build up.
But what if there was a way to get the immediacy of PPC advertising and all the benefits of relationship-driven marketing? There is a way to do this with native ads.
For those who don’t know - a native ad is an advertisement that follows the natural form of the medium in which it is placed. In other words, it resembles the regular content of that medium. It doesn’t stick out as a traditional display ad or banner would.
7 Bulletproof Ways to Get More Customers in 2017...Utilize the Power of Native Ads @Admailr #NativeAdvertising Click To TweetWe’ve worked really hard to come up with a solution that represents the future of customer acquisition. We are combining the power of three extremely powerful lead-generation tactics in one powerful strategy.
Three Powerful Ways to Get More Customers |
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PPC-precision targeting |
Drip (email) marketing |
Native advertising |
All of this power can be within your grasp today. Admailr is a revolutionary new platform where you can start using native ads right away. Your ads will be placed in email newsletters. These are emails coming from someone who has a deep relationship with the reader.
And your native ad will be right there, in the middle of that email’s regular content, but in a way where it gets the same trust as their regular newsletter content.
Admailr lets you set up your ads and campaigns in a way you’re used to with PPC advertising. You can set up targeting, budgeting and other preferences. Our system then intelligently chooses where to place these ads for the best impact.
3 Powerful Ways to Get More Customers...PPC Precision Targeting, Drip EmailMarketing, NativeAdvertising @Admailr Click To TweetYou can start experimenting with Admailr’s exciting features whenever you want. Just head on over to the free signup page and get your free account.
What are some ways you are getting more customers in 2017? Let me know in the comments and please share this article if you found it valuable 😉
There is a good reason that all the experts are raving about things like content marketing, native advertising, email marketing, and building relationships. The fact is that as marketers, we’ve “killed old-fashioned direct advertising for good”. The average person today is bombarded with thousands of ads every day.
People have literally become so numb to ads, they just tune them out. The competition for attention is so fierce that you stand little chance of attracting attention.
Notice we said “most ads”. There are two types of advertising that people today still pay attention to:
Let’s just say that the first option is out of most people’s reach. Unless you have Coca Cola’s advertising budget, you’re unlikely to achieve it. So let’s talk about the second option and what it means.
Consider the following. When you walk by a random billboard and it tells you to buy a product, you’re likely to ignore it. This is direct advertising.
When an expert that you like and trust makes positive comments about a product, you’re likely to consider it. If this person was actually sponsored to make that recommendation, then this constitutes a form of indirect marketing.
This is probably the oldest form of indirect advertising. You can find examples going back to the 18th century. One of the nicknames for this type is familiar to many people. You might have heard about “advertorials”. This is a good (albeit simplified) way to describe native advertising.
It is simply where an advertising campaign is shaped in the form of editorial content. To the reader, it is indistinguishable from that publication's typical content. It has the same "look & feel". Except it is written by an advertiser.
The primary idea is that it still needs to provide value like an editorial piece would. Yes, the advertiser wants to promote something. But they only do it through giving valuable content. In that sense native advertising is similar to content marketing.
If you’ve ever seen the line “sponsored content”, then you know what this is about. In fact, this is probably the easiest way to distinguish native ads and branded content.
At first glance, it might seem like content marketing has overlap with the previous two. However, there is a clear demarcation. It is about who owns the medium that publishes the content.
If you run your own company blog and you invest in producing valuable content for future and existing customers - this is content marketing. Native and branded refer to creating content that appears in publications and media owned by others.
Any strategy that focuses on getting more visitors from the search engines is a “search marketing strategy”. This isn’t separate from content marketing. In fact, there’s a big overlap between the two. Almost all search marketing strategies involve the use of content.
At the same time, anyone involved with doing content marketing will tend to consider the SEM implications of any content that they publish.
This is in some ways similar to content marketing. It also involves producing content of value to potential and current customers. The main defining feature is that it gets done through social media channels. Sometimes the exact same content may be part of your content marketing and your social media marketing. These two are overlapping, not exclusive strategies.
Most people are familiar with embedded marketing. The most popular example is when you see product placement in a new Hollywood movie. By definition, it is supposed to be “subtle”.
Perhaps your favorite TV show or music video has an “obvious” product placement. In such a case the marketer has failed at achieving “embedded marketing”. Though in some cases it may be done on purpose to get people talking about the "obvious product placement".
Most referrals in business happen organically. That is, some of your customers love your stuff and just happen to recommend you. On the other hand, there are ways to encourage this process. You can be methodical about increasing the number of referrals. When you do this, you are engaging in “referral marketing”.
The same phrase refers to two sides of the same coin. If you’re promoting someone’s products for a commission, you are doing “affiliate marketing” as an affiliate. If you have an affiliate program to recruit affiliates to promote your products - you’re also “engaging in affiliate marketing”.
In some ways, drip marketing is very similar to content marketing. You produce content that your future customers would love. And you give it to them for free. The difference is in the delivery method.
Whereas content marketing “attracts visitors”, drip marketing communicates to them directly. In "content marketing" people need to discover your company blog or web-site first and then choose to continue consumption.
Typically they will first discover just one of your articles. This might happen because a friend sent them a link, they found it through a google search or one of many other ways. To consume more of your stuff they have to decide to keep exploring your blog and find other articles. They decide which is the next piece of content and when to go looking for it.
If you run a blog full of great advice on a topic, someone can just come in and binge on all your free stuff in a single day. If you choose to send the same type of content in intervals over email - you are doing “drip marketing”.
In drip marketing, you decide the schedule. This typically involves email marketing automation. You decide which type of content they receive at what point in time. You can accomplish this with traditional sequencing. Or you can get even fancier and use the latest forms of email automation.
All of this allows you to weave a narrative. It allows you to create a storyline. You can take the reader through a journey. A journey full of giving them (dripping) value on them, where the end conclusion is a subtle nudge towards your product or service. Purchasing your stuff becomes the resolution to the story.
The term "drip marketing" has in some ways become synonymous with “email marketing”. You can use other channels to do "drip marketing". But email marketing is still king in this field. This is because of the low cost and great automation features provided by good ESPs.
While this might sound like a hyped-up statement, it is not. Research consistently shows us that relationship-based advertising destroys traditional advertising. One study found that branded content was 24% more effective at increasing purchase intent.
In another report by BI intelligence, we see even better evidence for the coming death of direct advertising. Whereas advertisers in 2013 only spent $4.7 billion on native, in 2017 it's expected to be $7.9 billion. But get this, in 2018 they are projecting this will rise to $21 billion! No, that is not a typo.
Similar trends can be seen in all of these other alternatives. For example in 2012 only 60% of corporations used content marketing. By 2013 this number jumped to 93%.
The reasons for this trend are clear. Traditional advertising overwhelms people and creates high levels of skepticism and distrust. People always prefer buying from someone they trust. And they trust those with whom they have a relationship.
These trends will only keep accelerating. Everyone is abandoning traditional advertising and for a good reason. It no longer works. When you read about how much companies are increasing their efforts and investments into relationship-based strategies - it isn't because of larger marketing budgets.
This is effort and money that is being diverted away from traditional advertising. It is being redirected to these new forms of marketing for a good reason. They work.
That's where native advertising comes in. It is clear that traditional display ads are slowly dying, and native ads are taking over. When you switch to native advertising, you don't have to give up on advertising completely. Not everyone has the time to build a relationship with their potential customers. Doing advertising is still the best way to get your first customers quickly.
But what if there was a way to borrow from someone else's relationship capital? What if you could get the best of both worlds? The immediacy of advertising, combined with the benefits of trust in relationship-based drip marketing? And then, what if this method allowed you to use native ads whenever you wanted to?
Introducing Admailr - Now you can get the best of both worlds. If you build an email list of committed fans, this will be the best long-term investment you ever make. And we do hope you take the time to build that list for your business. When you pitch to your email list, you will see the most outrageously high conversion rates anywhere. Nothing beats good email marketing.
But you don't have to wait until you have your own list. What if you could just advertise on the list of someone who already has a legion of fans. These are people who trust anything this expert tells them. They eagerly await and open every latest issue of those newsletters.
If a native ad appears in that newsletter and points them to your content, magic happens. They are just as likely to devour it as if it were content by that newsletter author. The one that they trust and love getting newsletters from.
And that's not all - our system supports traditional display ads as well. If you still want to use some of your traditional ads and banners, you can do that too. You will still get a much better result having those display ads shown to a newsletter reader than if you continue putting them in front of random cold traffic.
At Admailr we've worked really hard to leverage the power of relationship-based marketing for advertisers. With AdMailr you can enjoy the same gratification you have in PPC advertising. You can set up your ads, targeting, budgeting and other preferences.
We do all the rest. Our system will make sure you get those amazing results that only a pre-existing relationship can provide. We choose the right newsletters to show your ads, and we choose the perfect placement inside of the newsletter.
Create your account right now - it's free. Getting started is a breeze. There are no setup fees, minimum budgets or anything to allow you to procrastinate. Giving this a go is extremely low-risk. You can create a small campaign and test out this strategy today. Find out what it can do for you and your business.
Let's get frank for a second here. If you're running a newsletter or email list, you want it to be profitable. That's why you're here to learn more about monetizing email newsletters.
The good news is that there are a lot of ways to monetize your email list and newsletters. The bad news is that there are too many ways to monetize your emails.
The abundant choice is actually also a downside. This is because it can be quite difficult to decide on a monetization scheme. How do you decide where to invest your energy and efforts?
Fortunately, this article will give you some great advice and recommendations on keeping it simple. We only cover the methods that are well-proven to work for any email list owner. Let's dive in.
Chances are, you've seen people praising affiliate marketing everywhere you look. Some authors even make it seem like affiliate marketing is the only right way to monetize.
The reality is a bit more nuanced of course. An optimal monetization strategy will always include elements of affiliate marketing. This much is true.
However, it isn't true that affiliate marketing is the only right way to monetize. Or that those other methods are a "waste of time". An optimal strategy will combine the best monetization methods in one synergistic plan.
With that said, affiliate marketing is one of the fastest ways to start making profits. The other quickest way is implementing intelligent and "done-for-you" advertising systems. But more on that later.
Do you have a highly engaged list? Are your readers eagerly reading your emails and clicking the links you recommend? If this is the case, congratulations on doing a good job. You have a great foundation for every monetization method on this list.
Furthermore, you have fulfilled the main criteria for the method I'm about to share with you. Consider selling your readers on an upgrade. If your readers are loving your newsletter, they might just be willing to pay to get more of your stuff.
This will depend on the niche and type of newsletter, though. This makes more sense in certain industries than others. A newsletter with professional information for highly-paid industry professionals is a good example.
If you're sharing industry news and tips that affect the reader's earnings, they value your newsletter in a different way. They might just be willing to pay for the privilege of getting more of your good stuff. Some examples include newsletters that target lawyers, medical specialists or stock traders.
Whatever your industry or niche, however, it's worth considering this option. Also, don't hesitate to test the waters. Perhaps send a portion of your readership a teaser. Ask them if they are at all interested in a paid subscription upgrade.
If you offer any services, you've probably already advertised them in your newsletter. However, chances are you're not doing it as well as you could.
If you have a good list and well-priced services, you can monetize the list quite well. If both your list and services are good, but readers rarely buy them - you've got work to do.
Many people have an issue with selling themselves. They find it way easier to sell someone else's product than advertising their own service. So they minimize and "stay small". They don't want to be pushy with the reader and "bother them" too much with pitching their own service.
There is a simple solution to that. Don't think of it as a pitch, think of it as "providing value". Think of it as an upgrade. You know they get value from your newsletters. If they didn't they would have unsubscribed.
But you have so much more value you can give inside of a service. Your goal is to help the reader understand how they can get even more value from your services.
Consider if there is an easy way to create a service that's highly profitable. This will depend on your niche and your skills. And consider this, not everyone has to bite. It should be just one of several monetization strategies you're using.
Perhaps you can only offer a service that only applies to a small portion of your readers. That's ok, do it anyway. Your service doesn't have to be attractive to the entire list.
If the return on investment is there, and you get more by providing the service than you put in - it's all well worth it. The rest of your list will still get monetized from the other monetization methods.
Advertising might just be the easiest way to increase the monetization of your newsletter. It can also be the most difficult way to monetize. Why the difference? It depends on how you go about it.
If you try to handle it all on your own, this will take a lot of time and effort. You will have to contact potential advertisers, spend time negotiating and so much more.
Further, most advertisers won’t even bother with your list if it isn’t big enough. You will have a hard time convincing them to put an ad. You might even be asked to create the actual ads for them or spend time testing ad placements.
Let’s get real for a second. Advertising will rarely be enough to achieve “as much monetization as possible”. But an optimal monetization strategy will always include some advertising. In fact, it would make no sense to let that newsletter space go to waste. It is like letting “free money” go to waste.
The biggest advantage of selling ads is that you can start seeing immediate monetization. You don’t have to build a service, you don’t have to create products. If your newsletters are getting views, you can instantly convert that to revenue.
Monetization can be really easy if you let us help you. Why waste time in trying to find what works. When you sign up (it’s free) we review your newsletter and find the best way to monetize it.
We’ll identify the best spots to place ads on, and identify the best advertisers. Don’t worry, though, you still get to choose which ads can and can’t appear in your newsletter.
Our technology automatically handles the rest. After a quick setup with your ESP, it all runs smoothly. Your newsletter displays the ads, your profits increase.
Our system currently supports a range of ESPs |
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Emercury |
MailChimp |
iContact |
Mad Mimi |
Aweber |
Mailup |
Ongage |
Campaign Monitor |
GetResponse |
Benchmark |
Go ahead, Sign Up now, and start monetizing your newsletter. If you have any additional questions, hit up the FAQ or contact us at any time.
In a lot of newsletter business models, ads are important because it’s where revenue is coming from. And in a lot of cases, really good content quality won’t make a difference if the ads aren’t that effective – you’ll get a lot of satisfied subscribers, but if they are ignoring the ads, you will have a hard time sustaining the business. In order to create successful newsletter ads, you have to think of the following:
The Proper Text Ad Format
If you’re running ads from a third party, you need to know the format that they require. Chances are they have specific size, guidelines, and format requirements that you can’t modify without voiding your agreement. So you need to know what requirements these are and whether your newsletter layout accommodates them. If not, you have to adjust your template and content. Remember that they’re paying the bills, so you’d have to adjust to their needs.
Always Include Target Keywords
If you’re running text ads, you should always get the most out of them by including your target keywords. That is not to say that you always have to match the words in the text ads to the keywords you are bidding on, sometimes making them closely related is enough. And as much as possible, avoid spamming keywords. If you’re bidding for slight keyword variations like dental, dentists, and dentist, you only need to target one or two of them.
Write a Strong Call to Action
It’s no secret to any marketer that Call to Actions are one of the most important parts to any campaign. If your ad doesn’t have any CTAs in there somewhere, it’s a failure. But if it doesn’t have a clear, strong CTA, you could be getting the short end of the deal. You have to avoid the spammy ones like FREE, SPECIAL PROMO, and its ilk, because they have the opposite effect. People have already become desensitized to them. Additionally, you need to make sure the offers on the ads are consistent with the content of your newsletter. For example, don’t run any weight loss pill ads if your content is articles about how weight loss pills don’t work.
Avoid Trademarked Terms
It’s tempting to use trademarked terms like Botox or Lasik in order to attract eyeballs and give your ad instant credibility, but unless you specifically have permission to use said terms it’s not going to be worth taking on the risk of a lawsuit. Use generic terms like “the leading surgery procedure” or something that a competitor can’t rightfully claim as their trademark.
Don’t Use Unknown Abbreviations
The limited amount of space on ads make it easy to fall into the trap of using abbreviations, but you need to disabuse yourself of this habit. Not everybody is familiar with abbreviations and you may lose some of the punch and attractiveness if people can’t recognize a word instantly. You have to keep it readable and clear, and yes – that means bringing out the thesaurus and restructuring entire sentences.
There are just too many companies out there using e-newsletters as a means to reach out to their clientele. Some are great, and some are not-so-great. Now, if you want to succeed in using the e-newsletter to keep your clients glued to your every word, you better not just give them something cold and generic. You need design your newsletter so it represents your brand.
1. Talk to your clients like human beings, not mere prospects. When you ask people to sign up for your newsletters, you are asking them to be your audience. With your brand in mind, think of a way to set the tone of the contents of your newsletter so your readers are entertained and informed. They need to want what’s in your newsletter each time you send a blast. Otherwise, your newsletter might just end up in the spam folder because it’s no better than an ad that screams it’s out to get people’s money.
2. Find a way to communicate and not simply broadcast information. So you’re having a sale. It’s nice that you brought that up in your newsletter, but having only that in your newsletter is risky because it might look like you’re producing the type of newsletter that only likes to hear itself talk. People prefer newsletters that are also gateways to communicating with your company. They want to feel important enough to be heard. Try to include links to social media accounts, buttons to blogs, and other mediums to hear your audience’s feedback. You might even want to include a poll to see how well you’re doing.
Newsletter advertising is the future of email advertising. Click here and register for free for you to actually see how Admailr and Emecury can help you monetize your newsletter. (more…)
If you’re assembling a content marketing team and you’re having trouble finding experienced team members (or can’t afford them,) you can still make do with a team that is not well-versed. You just have to let them learn things along the way. What’s difficult is getting them motivated enough to absorb things. The solution is easy: turn it into a game.
Just look at any sport or avid videogamers, or even niche games like trading cards: turning things into a game is a powerful way of motivating people even if the rewards are not really useful or even tangential to a person’s way of life. By turning your content marketing strategy into a game, you stand to bring the best out of your team, and they get to have fun as well. It’s a win-win situation.
Click here if you need help building your brand digitally through content marketing. (more…)
It used to be that insight was a personal quality possessed by the best marketers in the business, with said marketers being sought after by businesses because they were able to gain valuable information from the human side of a business, which helps when used along with cold, hard calculated data from finance and logistics. However, these days the term “insight” has taken on a slightly different meaning, as it now pertains to the byproduct of various algorithms, analysts, and maybe even mathematicians.
The shift in dynamics isn’t surprising. The advancements in computing power has exceeded expectations these past few decades. Now, computers can run through billions of data points and find relationships between said data points and various other factors, which can then be leveraged to find faults and increase efficiency in anything – basically the same goal marketers have been trying to achieve using personal insight.
Click here and sign up for FREE. You will be able to try Emercury and Admailr's powerful online data tools! (more…)
Marketing is not a guessing game. At least, with smart marketing, you have to take advantage of psychological phenomenon in subtle ways, in some ways taking advantage of blind spots beyond people’s conscious awareness in order to increase the likelihood of success. If you’ve been relying on hit and miss tactics in the past, you might want to keep the following brain facts in mind for the next time you draw up another marketing plan:
The Brain Loves Answers, Even Ones That Don’t Make Sense
Harvard psychologist Ellen Langer once conducted a study where she had a student attempt to cut in line for the copier. The study had her trying to cut in three different scenarios, with the first one only having her ask for permission to cut in line, while the second one had her do the same while also giving a valid reason why she needs to cut in line (because she’s in a rush.) The third one had her giving a reason that isn’t really valid (because she needs to make copies.) The result was that both the valid reason and non-valid ones had as much as 40% more favorable results than not giving a reason. The study posited that people just want to know the reason, even if it doesn’t really make sense.
In marketing, you can apply this to mean that people love answers, so don’t keep them in the dark. They just want every question to be answered, to the point where sometimes an answer that they don’t agree is much better than being left hanging.
Give Fewer Options
Most people are under the impression that they’re going to get more sales if they present as many options as they can, as this would allow them top give something to everyone. However, studies have pointed out that when people are less likely to buy something if they are overwhelmed with choices. This is called option paralysis, where the mental processing required to assess and make a decision is overloaded by having way too many options. In marketing, you have to give as few options as possible in order to maximize sales. 3 choices seems to be the sweet spot.
Earn EXTRA INCOME by simply adding text-based ads to your exiting publications. Click here and sign up for FREE. (more…)
If you’re a small business owner, chances are, you’ve had that tingly feeling when you’ve come across a great idea. It’s an idea so great, you’re certain it will put your name on the headlines, and you’ll be the next rags-to-riches online success story everyone who’s anyone will know. Unfortunately, the great idea doesn’t make it through because somewhere between the formation of that idea and the actual selling of the idea, you faltered. What went wrong? Below are seven key persuasion tools you must hone to help that next great idea survive.
1. Brevity. Short and sweet pitches are more convincing than longwinded recitals about why your idea is worth buying. Trim your presentation down to the bare essentials, but rehash your wording. Make every phrase count.
2. Worthy content. Make sure your presentation is free from fillers. Filler language makes you look like you’re just taking your listeners out for a ride. You need to be certain. They need to hear meaningful content. You need to stop wasting their time.
3. Be unapologetic. Talk like a winner. Do not apologize. A presentation that’s just dripping with apology may give the listeners the idea that the one pitching the idea is less than confident about the idea. Give your idea a chance and don’t apologize for being there. You’re supposed to be there. You’re presenting, aren’t you?
Earn EXTRA INCOME by simply adding text-based ads to your exiting publications. Click here and sign up for FREE. (more…)
Pick any part of the world that has a relatively significant media reach, and you’ll find that the media giants that are occupying your airwaves—your culture, are the very same media giants (more or less) occupying theirs. How did this happen? Thanks to the Internet, cable/satellite TV, and other forms of media, these companies have literally broken barriers. If you’re starting up, you would want the secrets to their success as well.
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The rise of the Internet was the single biggest change in the marketing industry. It used to be that marketers are able to assume that they are speaking to a captive audience, in the days when broadcast media reigned as king. With the advent of Internet-capable mobile devices, consumers now get their news and entertainment on-demand.
As a reaction to this massive shift in dynamics, the marketing industry came up with content marketing – now that the audience can dictate their own terms, the marketers will make it their job to give it to them. Unfortunately, many marketers find it hard to adopt the principle of giving consumers the content that they seek out. This is partly because they fail to understand these three important goals of content marketing:
Create Awareness
Marketers who have yet to realize the power of the Internet, particularly novice ones, experience tunnel vision – they are dead set on making a sale, which is understandable since it’s the final part of the funnel. However, you can’t drive sales if people are not aware of whatever it is you are selling. Content marketing will build awareness in a way that consumers won’t resist. Because instead of shoving your brand or image in their face, you are “introducing” it to them via content that they are seeking. Any marketer knows that it’s that inherent resistance that usually prevents sales from materializing, and content marketing is a way to never trigger said resistance in a potential customer.
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