When it comes to making money online, email marketing is still king. In fact, it works better than ever. Business owners that do not incorporate email marketing in their way of doing business are losing out - big time.
And in fact, why does it work better than ever? This is actually quite simple. Email marketing is the best way to build a relationship with your current and potential (future) customers. This has always been a tremendous benefit. People are more likely to buy from someone they trust and have a connection with.
Email marketing has always been king, but with relationship-driven trends, its importance has grown even further.Click To TweetToday, however, this is becoming more important than ever. Traditional intrusive marketing is killing itself. People are becoming immune to direct advertising. Nowadays, it looks like a relationship-driven approach is becoming your only choice. In a word, if you’re not utilizing email marketing, you’re leaving a ton of money on the table.
There is a way of getting all these cool benefits while piggybacking on the relationship that someone else has built. This is where native ads come into play. A native ad is basically an ad that appears in a publication alongside its regular content.
It looks indistinguishable from the regular editorial content (it doesn’t look or feel like an ad). In that way, you get all the trust those readers already have for this publisher. You get all the benefits of that relationship, without having to build it yourself.
Native ads are the fastest way to tap into the power of relationship-driven marketing. Now available in emails.Click To TweetNative ads are typically recognized as something you place on a website. But AdMailr is here to change that. Nothing builds a quality relationship the way email marketing does. So why not have native ads inside of emails?
With Admailr, now you can. We've built a truly amazing platform that lets you easily get your ads inside of popular newsletters. You just write your native ad (or traditional display ad), and our system automatically finds the best places to insert it. You do get all the control you need, as you can choose from many targeting options. To learn more or get started, just check out our front page.
Sure, you can use AdMailr to place ads in someone else’s emails. And you should start leveraging this amazing opportunity as soon as possible. But you also want to combine this option with running your own email list. A smart business is one that combines both strategies.
Basically, you want to build your own relationships and leverage other people’s relationships. AdMailr actually helps with both sides of the coin. But more on that later. For now, let’s look at what you need to know about getting started with doing your own email marketing.
It should be obvious, but you need to first identify a quality email provider. Fortunately, over at Emercury, we offer one of the most generous free plans when it comes to email marketing. You can sign up today and start experimenting with even the most advanced email marketing features.
But whichever provider you choose, make sure to learn how it works. Emercury offers a great knowledge base and tutorials for example.
It's important to strike that balance of paying enough attention to detail versus doing too much too soon. For example, it's important to study your email reports and analyze your open rates. But if you have 12 subscribers, it might be a tad too soon for that.
It's never too soon to start learning, though, especially about things like list hygiene and email deliverability. So make sure to study these things as you go along. The emercury blog has plenty of free learning materials on email marketing.
You know what's the worst way to ask people for their email? Say "sign up for our list" and offer no further reasons why they should do it. Even if you have super-enthusiastic followers, most will not sign up without being given a reason why. And that's just in terms of your raving fans.
Without a 'reason why', most people will skip giving you their email address. This even includes your raving fans.Click To TweetIf you want to get the most people to sign up, even people randomly stumbling on your website, you need to learn about incentives, i.e. promising people something of value in exchange for their email address.
Here are a couple of popular incentive-based approaches
So, in summary: You need to identify some "great reasons why" people should sign up to your list in general. You can outline these reasons under your general sign-up form. But additionally, you want to create additional incentivized reasons that encourage people to give you their email address. This will take some experimentation, but over time you will discover great incentives that fill your list with new subscribers.
One of the cornerstones of a successful relationship with your subscribers is trust and integrity. Being a good writer allows you to become an authority in the eyes of your readers. So you definitely want to focus on mastering this skill.
When it comes to email marketing though, you want to pay special attention to develop a casual tone. You want your emails to feel personal. Almost as if they were written for each participant individually.
If you get a lot of people hitting reply and responding to your automated emails as if it were a personal email, you're doing it right. And if you haven't gotten such responses yet, work on your craft until you do.
Sending emails seems straightforward, but there’s always a catch. You don’t want to send too many emails and seem needy or desperate.
If you send one today, don’t send another one tomorrow. The exception to this rule is if you specifically had people sign up for something like this. Perhaps you offer a “7-day course” and people will get an email every day in the next seven days.
But if people are signing up for a general email list, as a general rule, two or three times a week is about right. Alternatively, “an email every couple of days” is also a good "starting guideline" to follow.
Never have a subscriber that goes a long period of time without getting any emails from you. You want to get them habituated to getting emails from you. If you go missing for weeks or even months at a time, you can become a “random stranger in the inbox”.
Many people will forget how they signed up for your list in the first place. They will see your email after a long gap and decide to unsubscribe. Even worse, they might mark you as a spammer.
Scheduling is another strategy you can try in attempting to get that balance right. If you create a specific time and day of the week when you send out emails, you’re making it easier for yourself and your subscribers.
You’ll know that there’s a day in the week when an email should go out. This saves you the mental energy of having to decide when to do it. Your subscribers get used to this schedule and know at which time they should expect an email from you.
Tim Ferriss does something like this with his “5-bullet Friday” series. He has an email that goes out each Friday, and people are used to it. In fact, they look forward to getting that “Friday email from Tim”.
Note, each list and industry is different. All of these suggestions are “safe guidelines” that work quite well for most people. To find what’s optimal for you, however, look to the next tip.
Here’s a little-known secret about email marketing: nobody can teach you what’s “best” for your email list. This is why high-quality email providers provide good analytic tools. They let you delve deep into what your readers are doing, so that you can find out what works well and what doesn’t.
You want to study those email reports and learn what works. Which topics do people respond to positively? When do they have a negative reaction? Is it because of what you’re sending them or how often you do it? If you take the time to study and experiment, you can learn to “feel the pulse” of your subscriber base.
As important as growing your email list is, keeping it in order is just as important. This is known as "list hygiene". It might sound "boring", but it actually affects you in a huge way.
If you let your list "get dirty", it actually means your emails get less and less effective over time. You actually get less opens, fewer clicks and much less profits for every 1000 emails that you send. This is because over time, the list will accrue fake emails, honeypot emails, some of the subscribers will become inactive, etc.
Maintaining proper list hygiene means you can get as much as twice the results from your list. This is because of things like improved deliverability and reputation. But also because you're paying for sending emails that don't convert.
If you want to learn more about this, the Emercury blog has many tips on list hygiene and email deliverability. Furthermore, it's the only ESP that has list-hygiene included with every account, along with a deliverability manager.
The end goal of all types of marketing is producing profits. The same is true when it comes to email marketing. After you apply all the steps listed above, you'll actually want to learn how to best monetize. There are many quality ways of monetizing your email list, and you'll want to look into them.
But consider that we've gone out of the way to build the most effortless and easiest way to profit from your emails. Introducing AdMailr - an innovative platform that lets you sell ad-space inside of your emails. It uses technology that was crafted to make the process automatic.
You just have to configure a few settings, and the platform does the rest. It automatically places the ads in the positions most likely to create profit for you. Additionally, you get all the control you need in terms of what kind of ads can and cannot appear in your newsletter.
Give us a try today, it might just be the most important step you make in your email marketing endeavors.
If you don’t have an email list, you’re leaving money on the table. That’s an indisputable fact. It doesn’t matter what your industry is. It doesn’t matter who your customers are. This is a universal fact. As a business, you always make more money with email lists than you do without.
Whether you already have an email list and are failing to tap into its full potential, or haven’t even started the list yet, keep reading. There are several quick and easy things you can implement today and see your profits increase immediately.
It sounds kind of sinister, but it’s just a cool hack that gets people used to buying from you. A “tripwire” is an easy-to-buy irresistible offer that subscribers get right after they sign up. You want it to have a great value-to-price ratio. Think of a product or service that could easily sell for $50, and offer it to new subscribers for just $7. This achieves many important goals.
The best trick to get your email subs to buy quick? Offer a super-valuable tripwire that gets them hooked on buying.Click To TweetFirst, it gets that subscriber used to clicking on your promotional link
The offer is so good, that they’re more likely to click on that link in your email that leads to the buy page. Even if they don’t purchase that super-valuable and cheap tripwire, it's now more likely that they will click on future links and offers.
Secondly, a high percentage of subscribers are in fact likely to buy this product
If you’re truly giving an amazing value, they would be crazy not to. So you get a high percentage of your subscribers used to the process of purchasing things from you or paying you for stuff.
Thirdly, you get to show off the quality of your purchase process and products
You want to really focus on making the entire process very professional. This will depend on what you’re selling, so we can’t go into every possible scenario, but let’s look at a random example.
Let’s say you're selling consultation services. You might charge hourly fees, but you’re willing to sell a 15-minute consultation for a very low price as a tripwire. You would want to make the purchase process extremely effortless.
People click on that buy button and are immediately redirected to a beautiful page that explains what happens next. They also immediately get an email confirming their purchase. Make them feel like they’ve bought something expensive, not something cheap.
You would then contact them personally, arrange that consultation and make sure that it’s a super high-quality experience. Give them a chance to see how good your service is when they buy the “real deal”. Leave them imagining how awesome it must be to get the "full service" if the tripwire is that good.
The most important thing is how you segment out the purchasers
If you’re using a quality email marketing solution, you should be able to do segmenting properly. Basically, the moment a subscriber buys that tripwire, your email marketing solution should immediately segment them out to a different segment or list - one that’s based around the idea that these are “buyers”. You can then treat them differently, send them more offers, different kinds of offers, etc.
In fact, the best thing would be to acknowledge their purchase of the tripwire. And then write a sequence that is based on this fact. Your wording and introduction of offers would be different. Something like “Since you liked [tripwire product], you’ll probably like this and that, and you might want to look into xyz”.
When you have a quality ESP, this is easy. It should allow you to study the behaviors and preferences of your subscribers and adjust. Additionally, it should let you easily segment out subscribers by behavior.
Let’s get a bit more specific about this though. You might realize that the most important thing in marketing is to properly target potential customers. Trying to pitch the same offer to every person on the planet just means you'll go bankrupt fast. Different people need to be offered different things in different ways.
The first thing you want to do is study and understand subscribers
Part of this is a manual learning process. Send different kinds of offers, promote different kinds of services and discuss different kinds of topics. With a good reporting feature, you’ll be able to see what people react to.
You can study the open rates, the click rates, and whether subscribers forward certain emails. From this, you'll find out whether they like certain topics more than others; prefer different kinds of email structures, etc.
Then you want to automate that segmentation
Fortunately, when it comes to email marketing, this (can be) very easy, with the right tools at your disposal. If your email provider allows it, you should be able to set up different levels of automation.
You may create an automation where if a subscriber clicks on offer A, they get moved to the segment for people who are into those kinds of offers. Or you might design an automation based on open rates. If they open emails from a certain category (topic), they would be moved to a segment catering more to people into that topic.
All of this will improve your earnings
You will make more money off of your email lists if you treat people differently based on their differing preferences. This will also improve your email deliverability, which also increases your profits in the long run.
It might sound paradoxical, but one of the easier ways to make more money is by focusing less on pitching offers. You want your free content to be more valuable and attractive. This will improve deliverability. It means more people will receive your emails and be exposed to your stuff. It will get subscribers to stick to your list longer, which also exposes them to more offers. This, in turn, increases their odds of buying.
Ironically enough, if you push too many offers in the beginning, you sell less in the long run because people will soon unsubscribe. But if you’re more subtle, you will expose them to more offers in the long run. You need to find that balance. It’s easy if you do two things.
First, you have to change your focus
Shift to having the main focus on providing great value in your emails. Make the offers a secondary thing. In fact, you want the offers to be a logically flowing consequence of the free value you’re giving.
An example will probably illustrate this best: you have an email where you teach the subscriber to use a tripod in their photography. You focus on giving the best possible tips, and only then, in the end (in a logically flowing sequence), you recommend some tripods they could purchase.
This isn’t to say you can never have strictly promotional emails. You definitely can. But most of your emails need to be “newsletters” or “value giving emails” where the promotional part is a logical ending to a value giving email.
It’s okay to occasionally throw in strictly promotional emails. But you need to know how many of your emails will be strictly promotional. It's similar to how you watch the ratio in your regular emails, where you want to have many paragraphs of value before pitching something.
The same is true for the ratio of regular emails vs promotional emails. You need to have a sequence of several regular emails before you send out one promotional email.
Use the tools provided by your ESP to learn what works
You can’t educate yourself into having the optimal balance. You want to use the email reporting features in your email marketing software to learn what’s happening. Study the analytics, delve into the reports and “see what’s happening”. Tweak the frequency, experiment with more pitches, fewer pitches, and different ratios. With time, you will learn what works best.
No one can tell you what's optimal for your email list. Read the email reports and learn what works.Click To TweetIf you’re reading this guide because you already have products and services, but no email list, feel free to skip this section. Oh, and get that email list started today. If you’re in the opposite situation, i.e. you have email lists and aren’t pitching your own products yet, please consider that it might be time to do it.
A lot of people procrastinate on creating their own product because they falsely assume it has to be difficult. In fact, you might be here because you think that creating a product to pitch is difficult, so you’re looking for “an easy alternative”.
Yes, we all have that vision of the perfect product. But you don’t have to wait for perfection to get started. In fact, that’s why as businesses we can have different price points and create products that meet different needs.
If you’re mostly making money through affiliate marketing and offering other people’s products, here’s a quick trick. You can create a “mini product” that fills in a gap left by the affiliate product you’re promoting. It can be very easy to create a simple product that only solves a single issue or need.
And consider this, the people on your lists like you. They won’t be judgmental or think badly of you if you create an imperfect product. Especially if, as we said, it’s a supplement to the third-party products you’re promoting as an affiliate.
Oh, and of course, a lot of this will depend on your specific niche or industry. It might be a physical product, a digital download, or perhaps in your case, the “product” can actually be a service that you provide. Perhaps you can offer paid consultations or any sort of service.
If your subscribers like your content, you should offer them even better content for a monthly fee. You can create great, helpful content and make money out of it.
Actually, you have to prepare content that they feel they truly need. It should leave them satisfied and anticipating each next email in that “paid subscribers only” sequence. They need to feel like they’re getting their money’s worth.
Also, it needs to be exclusive content. It should be content that you don’t put anywhere else. This means you can’t pass off your old posts as paid content because they can easily cancel the subscription. Naturally, you don’t want to recycle your paid content and just copy-paste it into a future blog post. Your subscribers will notice this and feel cheated.
This is probably the single easiest way to make more money from your email lists. What if you could install a money-making mechanism in your newsletters that ran on auto-pilot?
Fortunately, this exists and it is called AdMailr. Our ad-serving platform for newsletters makes the entire process effortless for you. All you have to do is perform the quick sign up and you can get started in no time.
Our platform will automatically display the best ads from the right advertisers in the most optimal spots within your newsletter.
And if you really want to make great profits and keep those readers happy at the same time, consider the fact that we're now serving native advertising inside of newsletters. This increases your revenue from ads while improving your relationship with email subscribers at the same time.
Lead generation is essential for business, that’s a given. But this doesn’t just mean generating a lot of leads. What you need are ways to get more quality leads and increase conversion.
You're probably putting a lot of time and effort into lead generation. But if you’re still failing to get promising leads, it’s time to reassess your tactics.
The quantity of your leads irrelevant if they're not the kind who will convert. #lead-qualityClick To Tweet
As is often said, change is the only constant in business. The ability to adapt to market changes and capitalize on them is key to business growth. When it comes to your lead generation tactics, you have to be smart, creative and flexible. Let us look at a couple of things that may be undermining your efforts to generate quality leads.
Your website can be a potent lead generator. But it has to be carefully designed and maintained. If your site is failing to generate leads, you’re not doing something right.
Is your website keeping up with time? Design is important, so don’t go for a generic or outdated look. Make it attractive and unique.
Keep your registration forms simple, with a few qualifying questions. If you make the process too complicated, people are likely to abandon it.
Include a toll-free number beside the registration form. Some of your visitors may be ready to buy immediately. In this case, conversation with a knowledgeable support agent can speed up conversion.
Don’t neglect the importance of search engine optimization. The purpose of SEO is to drive traffic to your site by increasing its search ranking. It makes it easier for people to find you by matching your content to their online searches.
To attract prospects, you need to identify the right keywords for your SEO campaigns. Use high search volume, high relevance and low competition as keyword defining criteria.
Keywords aside, remember to make your content attractive and educational. Post frequently to keep the content fresh and maintain good SEO ranking. Write your content with your audience in mind. Think helpful and relevant.
Allowing this to happen will result in a leaky sales process and loss of revenue. Generating quality leads and closing sales must be a joint effort.
Despite the difference in functions, both teams need to be fully aligned. This includes their goals, strategic approach, access to data, metrics, and accountability.
In practice, disagreements and underrating of each other’s roles happens often. Marketing people are more analytical. They base their decisions on data and stats. They keep their focus on future trends and the competition. Sales teams are focused on closing the sale and addressing customer needs.
Lack of interdepartmental cooperation inevitably creates frustration, conflict, and ultimately poor outcomes.
As a business owner, your job is to ensure both teams function together. Their relationship should be clearly defined so they can work in sync.
Sales teams gather valuable prospect data that marketing can use in lead generation strategies. Encourage them to talk about their processes and objectives and to plan together. This includes lead definition, marketing campaigns, advertising material, content, landing pages and more.
Media diversity is key to good lead generation. Spread your efforts across multiple channels to find out which ones are best for your business.
Social media are a powerful marketing tool. Granted, it’s a bit difficult to quantify their contribution in terms of ROI. But they do deserve a place in your marketing strategy.
If you're not utilizing blogs and social media, you don't really have an 'internet marketing strategy'.Click To TweetSocial networks help foster relationships with prospects and customers. They can also be effectively used to generate leads and increase conversion rates.
People spend huge amounts of time on social media, far more than they interact face to face. This gives you an opportunity to engage your target audience and turn them into leads.
Of course, you need to choose the right social network for your business. Facebook would seem like the first choice, due to the massive user base. Still, for B2B and B2C LinkedIn appears to be the most effective lead generator. Traffic from LinkedIn generates the highest visitor to lead conversion rates.
Don’t forget the importance of blogging. Blogs boost your online presence, help you attract visitors and stimulate conversions. Your blog can be a place where people can read about their concerns and find solutions to their problems. Your posts should portray you as knowledgeable, competent and helpful. An active blog can also do wonders for brand promotion.
Email marketing is powerful. It’s also easy on time and resources. As a targeted marketing tactic, it helps you segment your audience for lead generation and nurturing. You can do it by demographics, location, behavior, lead status and more. This way you can create customized campaigns with the right content for their needs.
Delivering useful content on a regular basis will help you create a relationship of trust. It will also increase brand awareness. Above all, email marketing is easy to track, allowing you to measure your campaign success.
So, are you ready to give email marketing a go? Emercury’s email marketing solution is just what you need. And don’t worry if you’re completely new to this approach. The platform is super easy to master. You’ll have your first marketing campaign up and running in no time.
Emercury offers real-time stats on delivery rates, subscriber retention, bounces, complaints and unsubscribes. And knowing what your audience responds to will help you fine-tune your future campaigns.
Times are changing, learn to roll with them. There are several old habits that will likely cost you leads if you insist on relying on them.
Trade shows are not the best place to generate leads. Nowadays, people do their pre-purchase research online and already know what they want. Not to mention the costs of setting up the display, organization, and travel.
The company-centered marketing approach no longer works. Billboards, TV commercials and print ads are losing power.
Without the ability to collect data and set metrics, you can’t measure campaign success. There's no way to know if your efforts generated leads or revenue.
People spend way more time in front of digital devices than they do watching TV or reading a paper.
Traditional marketing puts the brand in the spotlight, not the consumer. On the other hand, as users become more tech-savvy, their understanding of the market increases. So do their expectations.
It's time to let go of strategies that haven't worked in a long time and enter the era of relationship-driven marketing. This novel form of marketing places the main emphasis on customer satisfaction and retention.
As a major player in this new league, native advertising is gaining momentum fast. It’s one of the best ways to generate leads and promote trust and engagement.
Unlike traditional display ads and banners, native ads are subtle by design. They don’t scream for attention or disrupt the user experience. Instead, they naturally blend into the surrounding content.
In fact, native ads are twice as likely to be shared and looked at than banner ads. Due to the higher viewing rates, they increase engagement and conversion.
Placing native ads into someone else’s newsletter is an effective lead generation tactic. In essence, you reap the benefits of an active relationship between your target audience and the publisher.
Of course, to be noticed and acted upon, your native ads must find their way to the right newsletter. But how can you ensure the best placement every time?
Enter Admailr, the best solution for native ad placement. Admailr makes it easy to reach your target audience. Just place your native ad into the Admailr UI and set the type of campaign, parameters, and budget. Then, let Admailr work its magic and find the perfect placement every time.
Your business can’t exist without a constant supply of leads. If you want your business to grow, getting better leads faster is crucial.
When it comes to generating quality leads, there's one key thing to remember. Your sales strategies should always put the primary focus on the client. Don't focus on "advertising your company and products". Instead, focus on addressing people’s needs.
Generating sales today is all about putting the focus on the customer. Not you, your products or company.Click To TweetWe have entered the era of relationship-driven marketing. Gone are the days when traditional marketing could get you good results and boost your sales.
Today it's rare to find anyone getting good results with traditional direct ads. What works today is forging strong bonds with your existing customers. As well as finding new ways to create relationships with future customers.
People no longer respond to the overt and impersonal approach of traditional advertising. This is mostly because we don’t like being explicitly told to buy a product. Rather, we want to be enticed and subtly persuaded that the product is the best thing for us.
The key to devising a good lead generation strategy is learning all you can about your target audience. This includes their likes, dislikes, behavior patterns and the sites that they visit in search of information.
Demographic data such as age, location, gender, marital status and income is also important. Your data has to be reliable so you can get a clear picture and understand the reasoning behind people’s purchase decisions.
The KEY to engaging your audience? Understand who they are.Click To TweetOnce you’ve done your research, use this data to keep your audience engaged as well as to speed up the conversion. You can segment your prospects into different categories and target them with customized content. Segmentation can be based on location, behavior, age, prior purchases or the readiness to buy.
Make sure to specifically target prospects with the greatest profit potential.
It only takes people a few seconds to decide whether they want to stay on a website. To help you generate customers, your site has to be presentable and trustworthy. How can you achieve this?
First of all, your site must be visually appealing. Design can make a huge difference when it comes to a website generating trust. Avoid using all-caps paragraphs or exclamation points. Pay attention to the colors, fonts, images and of course, the grammar. Keep the layout simple and functional.
To stimulate lead generation, include sign-up forms on every page. However, don’t ask for too much information during this first step. Asking for too many personal details early on in the process is often a deterrent.
And remember, if you're using a quality ESP, you can always append additional info on a person's contact later on. In the initial stages, you just want to get them on board.
To add credibility, include pictures and testimonials from satisfied clients on the pages where you ask for information.
Post informative videos about your products. Keep the videos educational and easy to understand. This way, visitors will be more confident that purchasing your product is the right decision.
In this age of increasingly scary hacks and security breaches, it’s important to show people that your site is safe to browse. By displaying a trust seal, you reassure visitors it’s okay to provide sensitive information. Trust seals are associated with SSL security technology. SSL helps establish an encrypted link between a web server and a browser.
Include a clear call to action and take steps to encourage a response. For example, if you want people to sign up for a newsletter, tell them how often they will receive emails. Make it clear they can easily unsubscribe if they choose to.
Email marketing is undoubtedly the simplest and most affordable way to get quality leads. But make sure that you know how to utilize it to the fullest. Or rather, invest the time to learn about the mistakes you must avoid.
Simply purchasing a mailing list and sending out emails is not the way to go. First, it won’t be successful. Second, you’ll trigger your ESP's spam filters and your content will probably get blocked.
What you need are subscribers that are genuinely interested in what you have to say. Create engaging content that people will look forward to. This way, you can gradually turn them into hot leads and ultimately, customers.
Your emails can work in a variety of ways. You can issue newsletters or send product offers on a regular basis. You can also use your emails to promote other people’s products for a fee.
If you want to give email marketing a try, nothing beats Emercury’s free plan. You’ll have some cutting-edge features at your disposal right from the very start. This will allow you to test out and get a feel for the platform before you choose to upgrade to an advanced plan.
Emercury can also help you create mailing lists in no time at all. Simply place the Emercury sign up box on your website so people can register. To expand your mailing list, you can import any emails you’ve collected from other sources into your Emercury account.
Referral programs are a great lead generation tool. Referrals can help you enhance your brand trust and reach a larger number of prospects. They can also speed up the movement of leads through the sales process.
Satisfied customers generate new customers. This makes word of mouth a powerful (and free) marketing tool. But, you can also consider rewarding the people that recommend your products. Give them an incentive to refer you to their friends, family and business connections.
It can be a financial stimulus such as a referral fee, a discount on future purchases or some other benefit. Businesses with a referral program generate twice as many leads compared to those without one.
Email design matters a great deal. There are several aspects you need to consider when creating your email campaigns.
The subject line is the first thing your subscribers see and a huge factor in getting emails opened and read. Make your subject lines enticing, so they’ll provoke people to read the email. Keep them precise. Say what the email is about - an ebook, a webinar, a free course, or something else.
Keep your content educational. Familiarize people with your offer and its benefits to facilitate conversion.
Use carefully selected images to convey your message. Finish your emails with an invitation to a free webinar or audiobook download.
Include sharing links for Facebook, Twitter, Google+ and Linkedin, so people can share your content with friends.
Native ads are a great way to increase user engagement. They are a form of paid advertisement where the ad matches the visual design of the email. The content of the ad is relevant and blends well into the surrounding content. As a result, the ad doesn't disrupt the visual experience. This is unlike a traditional ad or a banner.
Because of their subtlety, native ads outperform traditional ads when it comes to views and engagement.
One of the most effective ways to use native ads is to integrate them into someone else’s email content. By advertising in newsletters issued by trusted publishers, you capitalize on already established relationships. Since people already view the publisher’s content as valuable, they'll most likely give your content a chance as well.
So, what’s the easiest way to place your ad within a newsletter? Admailr has the perfect solution. Our intuitive platform will select the most suitable newsletter for your native ads. It will also ensure the best possible placement every time.
All you have to do is set your campaign preferences and your budget. Then, just sit back and watch as new quality leads flock to you.
With Admailr, there are no setup costs. You control the campaign expenses and the cost per click. Plus, you don’t pay when your ad is displayed, only when someone clicks on it. There’s no better way to maximize your digital visibility and reach more prospects fast.
If you're even marginally interested in following marketing trends, you must have noticed all the hype surrounding native ads. During the past couple of years, native advertising has become one of the most influential and fastest-growing types of advertising.
There is substance behind the hype surrounding native ads - they do work exceptionally well. Native ads offer a slew of benefits for small and large companies, as well as individual entrepreneurs. Native ads nowadays can be adapted to any format. Be it a blog post, website, or newsletter native ads.
It's wise to note that the rising popularity of native ads is actually part of a more general shift in advertising. As it turns out, traditional and impersonal advertising is dying.
Native ads are killing traditional ads, fastClick To TweetThe old marketing is being replaced by a new kind of relationship-driven marketing. Native advertising itself represents a big player in this "new marketing". Native ads themselves are great at creating a more meaningful relationship with your audience.
The primary focus of native advertising is blending into its surrounding content. The idea is that it shouldn’t stand out. It should feel as if it were a natural part of the editorial content. It doesn’t feel like an ad slapped onto a website or newsletter.
Native advertising doesn't bother the audience or create a distraction. On the contrary, it enhances their experience in consuming and interacting with that content. Even if you are not always aware of it, you see native ads in your favorite publications on a daily basis.
Native ads do not annoy or distract the audienceClick To TweetNo one likes seeing online ads that are aggressively displayed and disrupt the experience of consuming certain content. That kind of advertising is slowly being phased out by a more genuine form of ads. Ones based on a mutually beneficial relationship with the consumer.
So, what makes native ads the future of marketing? Read on to find out.
One of the most useful aspects of native ads is that they produce higher viewing rates in comparison to other types of advertising. They also allow advanced customization. This means that advertisers can represent their offerings in ways that make the target audience more likely to interact.
Furthermore, using native ads can result in outstanding engagement and conversion rates with customers. The reason is simple: the ads blend in with the content without annoying potential customers with countless distracting messages.
This subtle improvement saves the customers time since they don’t have to bother removing the variety of ads and banners that would otherwise occupy their screen.
Ultimately, customers end up staying much longer on websites that incorporate native ads. What’s interesting is that some websites, like Upworthy, get almost 3x more views towards their native ads than their editorial content.
Native ads in general increase the purchase rate in comparison to, for example, banner ads. Yahoo reports that native advertising also increases search activity of users upon viewing native ads (reporting a number as high as 204% of improvement in search activity).
This is mostly due to the seamless blending of the native ads with the content. In short - engagement and monetization are sure to increase if you replace banner ads with native advertisements.
Every business needs a loyal customer base to stay relevant on the market. If you think that flashy banner ads might get you one, think again! Be wiser and incorporate native ads in your strategy.
When consumers come across a native ad on the website of the brand they like, their brains create an emotional connection to what they’re engaging with. This associates your brand or service with content that they already love and so you're much more likely to win sales.
Using native advertising, you're communicating to consumers that you're not solely interested in their wallets. You're aiming to create a lasting relationship that’s mutually beneficial. In return, they will reward you with their loyalty.
Native ads strike a balance where they can blend in, yet still offer transparency. Most native ads openly display the third-party branding. So the consumer knows that this content is third-party content, yet it isn't like a traditional display ad. It is content that that appears to come from a "trusted third party". It is content that's relevant to (and adds value to) the regular content. So they can choose for themselves whether to engage or not.
Native ads are genuine and create instant trustClick To TweetThe best way to describe this is with an analogy. Let's say you're having a conversation with a good friend at his house. His colleague from work is sitting alongside you. She's smart, witty and your friend seems to respect her a lot.
So you're having this engaging conversation with your friend at his house about some topic. And then she chimes in with a very positive and valuable addition to the conversation. You're then drawn into a conversation with her that you find even more engaging. You have every reason to trust her because she is a close friend of your friend, and you've heard lots of good things about her.
Native ads are similar to this kind of "third trusted person". It isn't like some sneaky trick where the advertiser pretends to be the publisher. There is transparency that this is a third party, but there's also a prebuilt relationship and carryover in trust.
All of this makes native ads more appealing than other forms of advertising. The transparency they offer increases your credibility with the customers. As opposed to forcing random banners and irrelevant ads to pop up on their favorite sites or newsletters.
Control is one of the major things native ads offer to publishers. Advertisers who publish ads on websites often have bigger control over the ads than publishers. So if that advertiser displays a random ad that disrupts the look & feel of the website, the publishers just have to "live with it".
This isn't the case with native ads. The publisher doesn't have to tolerate compromises in style and disruptions in flow. Native ads maintain the tone of the website and increase chances of monetization at the same time. The click-through rates are better both on mobile devices and computers.
The publisher, therefore, builds an even better relationship with their readers. The readers love coming to the website and consuming it when there aren't distracting elements (like those traditional random display ads).
Native ads inspire higher engagement and conversion rates. They engage consumers on both an emotional and intellectual level. Even better, native ads can oftentimes encourage consumers to promote your brand.
Native ads get consumers to promote your brand.Click To TweetThis may happen when they share one of your articles. The one that they discovered from clicking on a native ad. The fact that native ads help you make content go viral is probably one of their biggest upsides.
Customers that consume native ads are more likely to trust your brand. However, even native ads can backfire. They might tarnish the reputation of both the brand and the publisher if the placements aren't strategic.
Every advantage that we've discussed so far assumes you're placing the native ads in the right place. Your ad has to add value to the conversation on that page. If there is a mismatch between your native ad and the page it displays on - you won't get much better results than with a display ad.
We've worked really hard to come up with the perfect solution. As you already realize - native ads work because relationship-driven marketing works. The power of native ads lies in the general power of relationship-driven marketing. And it is email marketing that creates the deepest bonds and relationships.
When a person looks forward to someone's newsletters, they open them with anticipation and glee. They look forward to anything this newsletter author will recommend or talk about. This is why email marketing beats everything else in terms of conversion rates and returns.
And incidentally, this is why you should get started with email marketing if you haven't done it yet. It's a surefire long-term investment.
But what about now? You can leverage other people's existing email relationships - starting today. Admailr is a solution that helps you place native ads inside of other people's newsletters.
Our intelligent process chooses where to display your ads, picking the perfect newsletter and placement every time. To create your free account just head on over to our sign up page.
As a business owner, you always want to get more customers. Ideally, these should be people who are passionate and excited about your product or service. Let’s look at the best ways to accomplish this in 2018.
7 Bulletproof Ways to Get More Customers in 2018 #EmailMarketingClick To TweetYou’ve probably heard this advice too many times to even care about it. But chances are you’re not applying it to the fullest. To get more customers, you have to differentiate.
From what we’ve seen, most businesses get this wrong in one of two ways. You might spend a lot of time making a product that is genuinely different than the competition. But then you fail to make that distinction clear in your marketing.
Alternatively, your marketing department might claim you are unique and different, but your feature set is identical to any random competitor out there.
Invest in both marketing differentiation and product differentiation. It is obvious you need help from marketers to improve your marketing. They can help you craft your marketing message in such a way that it makes you appear different (and better) than the competition.
But how do you know which product or service features will get you noticed? Simply “looking different” by having a distinctive marketing message is not enough. You also need to differentiate yourself by the actual feature set.
So how do you know which features to work on in order to attract more customers? The common sense answer might be to ask the employees who build the product. For example, if it’s a software product, ask the software engineers. Right? Wrong!
Even when it comes to building or developing a product, the market is key. You need to do your market research to know which features would differentiate you in a beneficial way. Let’s use the software example again. Your engineers might believe that Feature B is what differentiates you in a positive way. The average customer, however, might not care all that much about this feature.
Obviously, you don’t want to go too far in the other direction either. You can’t have the market researchers just make all the decisions without consulting the engineers. It has to be a collaborative effort.
7 Bulletproof Ways to Get More Customers in 2017...Differentiate your Product @Admailr #EmailMarketing #AdvertisingClick To TweetThat’s not a typo. We’re talking about the past on purpose. If you want more customers in 2017, you need to look back on your marketing in 2016. You need to do a serious analysis. Be a harsh and tough critic on yourself.
Try to find out which tactics were a waste of time, and which ones could have been applied better. You need to have clear data on which marketing tactics showed results and which didn’t.
Also, you need to find out which of your actions converted leads into customers. Find out whether the right customers were being reached and if you were any good at keeping your customers. With today’s analytics tools it’s quite easy to get a hold of this information.
A lacking call to action (CTA) is one of the most common marketing mistakes. If you go around and look at the marketing of most small businesses, you’ll find something interesting. In many cases, they can double or triple their sales by just crafting a good CTA.
It is surprising how often a business will have an amazing product, but fail to ask the customer to take action. Don’t let your visitors miss out on your great products and services due to a technicality.
Do you want your competitors to get more customers just because they have a stronger CTA? How would you feel if people passed on your product and went to an inferior competitor - just because of their bolder marketing?
You should be using CTA elements to guide people along every step of your marketing funnel. Let’s look at an example where you get leads into your funnel through content marketing.
You want to first direct people to read your content by saying Read this article now to learn the 7 ways to XYZ. Then, the article would have several calls to action, depending on the next step in your funnel.
If your next step is having people sign up for your product announcement list, craft good CTA elements for that. You want to scatter different CTA elements throughout the article. Have some of them asking the reader to sign up for that product announcement list.
There are also some other uses for CTA elements that you should consider. For example, you want to make sure to ask people to share your stuff. Ask for likes, shares, reviews and ratings.
Have you ever noticed that all the top ranking apps on your smartphone ask you for a review? That’s not a coincidence. Those who have the courage to call to action get ahead in the marketplace. This is true in any industry.
7 Bulletproof Ways to Get More Customers in 2017...Have the Right CALL to Action @Admailr #EmailMarketing #AdvertiseClick To TweetThe better your targeting, the higher your profits. It might sound like a bold claim, but it’s absolutely true. If you’re targeting “everyone”, you’re actually targeting no-one.
You want to create a detailed profile of the ideal customer. This means figuring out what type of person is most likely to need and love your product. Who is most likely to appreciate what you do? The more thoroughly you specify the attributes of your ideal customer, the better.
Now, this topic alone can fill an entire semester in a university, so we can’t go into it too much. But if you want help with this, consider enlisting the help of marketing experts.
If you’re not using email marketing, you’re missing out on the marketing strategy with the single highest return. In the long-run, nothing comes even close to giving you the benefits of having an email list full of adoring fans.
Once you build your list, there are countless ways to monetize your email list. This includes subscription-based newsletters, promoting others' non-competing products for a commission, selling your services and products and so much more.
And when it comes to building hype for a new product launch, nothing beats email marketing. Social media marketing does a good job, but email marketing is still the king of product launches. Also, this applies equally to launching new features for existing products and services.
If you're considering starting up an email list, it's always the right time. You can start small. Don't wait until "you have the time to dedicated yourself to email marketing". Fortunately, Emercury offers a 100% free plan!
This is our way of helping you avoid procrastination. We want to help you get started today. It's ok to start small, we give you all of the features and won't charge a penny until your list grows above a certain size.
Every day that goes by without you asking leads to sign up for your list, is another day where you're robbing from your future self.
7 Bulletproof Ways to Get More Customers in 2017...Use Email Marketing @Admailr #EmailMarketing #AdvertisingClick To TweetConsider implementing a referral program. Chances are many of your best customers were referred by a raving fan. Why not reward those fans for sending you people? You can do this by implementing a referral program? If you advertise it well enough, this program can boost your sales. It will also give you an opportunity to connect with your best customers and keep them around for a long time.
Traditional ads are dying, and it’s not a slow death. Relationship driven marketing is taking over. To get more customers than your competitor, you have to evolve faster. The landscape is changing, and those who are quick to adopt relationship-driven marketing will reap the rewards.
While there are many different types of relationship-driven marketing, many of them take a lot of time to implement. Things like content marketing, social media marketing, and email marketing take a while to build up.
But what if there was a way to get the immediacy of PPC advertising and all the benefits of relationship-driven marketing? There is a way to do this with native ads.
For those who don’t know - a native ad is an advertisement that follows the natural form of the medium in which it is placed. In other words, it resembles the regular content of that medium. It doesn’t stick out as a traditional display ad or banner would.
7 Bulletproof Ways to Get More Customers in 2017...Utilize the Power of Native Ads @Admailr #NativeAdvertising Click To TweetWe’ve worked really hard to come up with a solution that represents the future of customer acquisition. We are combining the power of three extremely powerful lead-generation tactics in one powerful strategy.
Three Powerful Ways to Get More Customers |
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PPC-precision targeting |
Drip (email) marketing |
Native advertising |
All of this power can be within your grasp today. Admailr is a revolutionary new platform where you can start using native ads right away. Your ads will be placed in email newsletters. These are emails coming from someone who has a deep relationship with the reader.
And your native ad will be right there, in the middle of that email’s regular content, but in a way where it gets the same trust as their regular newsletter content.
Admailr lets you set up your ads and campaigns in a way you’re used to with PPC advertising. You can set up targeting, budgeting and other preferences. Our system then intelligently chooses where to place these ads for the best impact.
3 Powerful Ways to Get More Customers...PPC Precision Targeting, Drip EmailMarketing, NativeAdvertising @Admailr Click To TweetYou can start experimenting with Admailr’s exciting features whenever you want. Just head on over to the free signup page and get your free account.
What are some ways you are getting more customers in 2017? Let me know in the comments and please share this article if you found it valuable 😉
There is a good reason that all the experts are raving about things like content marketing, native advertising, email marketing, and building relationships. The fact is that as marketers, we’ve “killed old-fashioned direct advertising for good”. The average person today is bombarded with thousands of ads every day.
People have literally become so numb to ads, they just tune them out. The competition for attention is so fierce that you stand little chance of attracting attention.
Notice we said “most ads”. There are two types of advertising that people today still pay attention to:
Let’s just say that the first option is out of most people’s reach. Unless you have Coca Cola’s advertising budget, you’re unlikely to achieve it. So let’s talk about the second option and what it means.
Consider the following. When you walk by a random billboard and it tells you to buy a product, you’re likely to ignore it. This is direct advertising.
When an expert that you like and trust makes positive comments about a product, you’re likely to consider it. If this person was actually sponsored to make that recommendation, then this constitutes a form of indirect marketing.
This is probably the oldest form of indirect advertising. You can find examples going back to the 18th century. One of the nicknames for this type is familiar to many people. You might have heard about “advertorials”. This is a good (albeit simplified) way to describe native advertising.
It is simply where an advertising campaign is shaped in the form of editorial content. To the reader, it is indistinguishable from that publication's typical content. It has the same "look & feel". Except it is written by an advertiser.
The primary idea is that it still needs to provide value like an editorial piece would. Yes, the advertiser wants to promote something. But they only do it through giving valuable content. In that sense native advertising is similar to content marketing.
If you’ve ever seen the line “sponsored content”, then you know what this is about. In fact, this is probably the easiest way to distinguish native ads and branded content.
At first glance, it might seem like content marketing has overlap with the previous two. However, there is a clear demarcation. It is about who owns the medium that publishes the content.
If you run your own company blog and you invest in producing valuable content for future and existing customers - this is content marketing. Native and branded refer to creating content that appears in publications and media owned by others.
Any strategy that focuses on getting more visitors from the search engines is a “search marketing strategy”. This isn’t separate from content marketing. In fact, there’s a big overlap between the two. Almost all search marketing strategies involve the use of content.
At the same time, anyone involved with doing content marketing will tend to consider the SEM implications of any content that they publish.
This is in some ways similar to content marketing. It also involves producing content of value to potential and current customers. The main defining feature is that it gets done through social media channels. Sometimes the exact same content may be part of your content marketing and your social media marketing. These two are overlapping, not exclusive strategies.
Most people are familiar with embedded marketing. The most popular example is when you see product placement in a new Hollywood movie. By definition, it is supposed to be “subtle”.
Perhaps your favorite TV show or music video has an “obvious” product placement. In such a case the marketer has failed at achieving “embedded marketing”. Though in some cases it may be done on purpose to get people talking about the "obvious product placement".
Most referrals in business happen organically. That is, some of your customers love your stuff and just happen to recommend you. On the other hand, there are ways to encourage this process. You can be methodical about increasing the number of referrals. When you do this, you are engaging in “referral marketing”.
The same phrase refers to two sides of the same coin. If you’re promoting someone’s products for a commission, you are doing “affiliate marketing” as an affiliate. If you have an affiliate program to recruit affiliates to promote your products - you’re also “engaging in affiliate marketing”.
In some ways, drip marketing is very similar to content marketing. You produce content that your future customers would love. And you give it to them for free. The difference is in the delivery method.
Whereas content marketing “attracts visitors”, drip marketing communicates to them directly. In "content marketing" people need to discover your company blog or web-site first and then choose to continue consumption.
Typically they will first discover just one of your articles. This might happen because a friend sent them a link, they found it through a google search or one of many other ways. To consume more of your stuff they have to decide to keep exploring your blog and find other articles. They decide which is the next piece of content and when to go looking for it.
If you run a blog full of great advice on a topic, someone can just come in and binge on all your free stuff in a single day. If you choose to send the same type of content in intervals over email - you are doing “drip marketing”.
In drip marketing, you decide the schedule. This typically involves email marketing automation. You decide which type of content they receive at what point in time. You can accomplish this with traditional sequencing. Or you can get even fancier and use the latest forms of email automation.
All of this allows you to weave a narrative. It allows you to create a storyline. You can take the reader through a journey. A journey full of giving them (dripping) value on them, where the end conclusion is a subtle nudge towards your product or service. Purchasing your stuff becomes the resolution to the story.
The term "drip marketing" has in some ways become synonymous with “email marketing”. You can use other channels to do "drip marketing". But email marketing is still king in this field. This is because of the low cost and great automation features provided by good ESPs.
While this might sound like a hyped-up statement, it is not. Research consistently shows us that relationship-based advertising destroys traditional advertising. One study found that branded content was 24% more effective at increasing purchase intent.
In another report by BI intelligence, we see even better evidence for the coming death of direct advertising. Whereas advertisers in 2013 only spent $4.7 billion on native, in 2017 it's expected to be $7.9 billion. But get this, in 2018 they are projecting this will rise to $21 billion! No, that is not a typo.
Similar trends can be seen in all of these other alternatives. For example in 2012 only 60% of corporations used content marketing. By 2013 this number jumped to 93%.
The reasons for this trend are clear. Traditional advertising overwhelms people and creates high levels of skepticism and distrust. People always prefer buying from someone they trust. And they trust those with whom they have a relationship.
These trends will only keep accelerating. Everyone is abandoning traditional advertising and for a good reason. It no longer works. When you read about how much companies are increasing their efforts and investments into relationship-based strategies - it isn't because of larger marketing budgets.
This is effort and money that is being diverted away from traditional advertising. It is being redirected to these new forms of marketing for a good reason. They work.
That's where native advertising comes in. It is clear that traditional display ads are slowly dying, and native ads are taking over. When you switch to native advertising, you don't have to give up on advertising completely. Not everyone has the time to build a relationship with their potential customers. Doing advertising is still the best way to get your first customers quickly.
But what if there was a way to borrow from someone else's relationship capital? What if you could get the best of both worlds? The immediacy of advertising, combined with the benefits of trust in relationship-based drip marketing? And then, what if this method allowed you to use native ads whenever you wanted to?
Introducing Admailr - Now you can get the best of both worlds. If you build an email list of committed fans, this will be the best long-term investment you ever make. And we do hope you take the time to build that list for your business. When you pitch to your email list, you will see the most outrageously high conversion rates anywhere. Nothing beats good email marketing.
But you don't have to wait until you have your own list. What if you could just advertise on the list of someone who already has a legion of fans. These are people who trust anything this expert tells them. They eagerly await and open every latest issue of those newsletters.
If a native ad appears in that newsletter and points them to your content, magic happens. They are just as likely to devour it as if it were content by that newsletter author. The one that they trust and love getting newsletters from.
And that's not all - our system supports traditional display ads as well. If you still want to use some of your traditional ads and banners, you can do that too. You will still get a much better result having those display ads shown to a newsletter reader than if you continue putting them in front of random cold traffic.
At Admailr we've worked really hard to leverage the power of relationship-based marketing for advertisers. With AdMailr you can enjoy the same gratification you have in PPC advertising. You can set up your ads, targeting, budgeting and other preferences.
We do all the rest. Our system will make sure you get those amazing results that only a pre-existing relationship can provide. We choose the right newsletters to show your ads, and we choose the perfect placement inside of the newsletter.
Create your account right now - it's free. Getting started is a breeze. There are no setup fees, minimum budgets or anything to allow you to procrastinate. Giving this a go is extremely low-risk. You can create a small campaign and test out this strategy today. Find out what it can do for you and your business.
Let's get frank for a second here. If you're running a newsletter or email list, you want it to be profitable. That's why you're here to learn more about monetizing email newsletters.
The good news is that there are a lot of ways to monetize your email list and newsletters. The bad news is that there are too many ways to monetize your emails.
The abundant choice is actually also a downside. This is because it can be quite difficult to decide on a monetization scheme. How do you decide where to invest your energy and efforts?
Fortunately, this article will give you some great advice and recommendations on keeping it simple. We only cover the methods that are well-proven to work for any email list owner. Let's dive in.
Chances are, you've seen people praising affiliate marketing everywhere you look. Some authors even make it seem like affiliate marketing is the only right way to monetize.
The reality is a bit more nuanced of course. An optimal monetization strategy will always include elements of affiliate marketing. This much is true.
However, it isn't true that affiliate marketing is the only right way to monetize. Or that those other methods are a "waste of time". An optimal strategy will combine the best monetization methods in one synergistic plan.
With that said, affiliate marketing is one of the fastest ways to start making profits. The other quickest way is implementing intelligent and "done-for-you" advertising systems. But more on that later.
Do you have a highly engaged list? Are your readers eagerly reading your emails and clicking the links you recommend? If this is the case, congratulations on doing a good job. You have a great foundation for every monetization method on this list.
Furthermore, you have fulfilled the main criteria for the method I'm about to share with you. Consider selling your readers on an upgrade. If your readers are loving your newsletter, they might just be willing to pay to get more of your stuff.
This will depend on the niche and type of newsletter, though. This makes more sense in certain industries than others. A newsletter with professional information for highly-paid industry professionals is a good example.
If you're sharing industry news and tips that affect the reader's earnings, they value your newsletter in a different way. They might just be willing to pay for the privilege of getting more of your good stuff. Some examples include newsletters that target lawyers, medical specialists or stock traders.
Whatever your industry or niche, however, it's worth considering this option. Also, don't hesitate to test the waters. Perhaps send a portion of your readership a teaser. Ask them if they are at all interested in a paid subscription upgrade.
If you offer any services, you've probably already advertised them in your newsletter. However, chances are you're not doing it as well as you could.
If you have a good list and well-priced services, you can monetize the list quite well. If both your list and services are good, but readers rarely buy them - you've got work to do.
Many people have an issue with selling themselves. They find it way easier to sell someone else's product than advertising their own service. So they minimize and "stay small". They don't want to be pushy with the reader and "bother them" too much with pitching their own service.
There is a simple solution to that. Don't think of it as a pitch, think of it as "providing value". Think of it as an upgrade. You know they get value from your newsletters. If they didn't they would have unsubscribed.
But you have so much more value you can give inside of a service. Your goal is to help the reader understand how they can get even more value from your services.
Consider if there is an easy way to create a service that's highly profitable. This will depend on your niche and your skills. And consider this, not everyone has to bite. It should be just one of several monetization strategies you're using.
Perhaps you can only offer a service that only applies to a small portion of your readers. That's ok, do it anyway. Your service doesn't have to be attractive to the entire list.
If the return on investment is there, and you get more by providing the service than you put in - it's all well worth it. The rest of your list will still get monetized from the other monetization methods.
Advertising might just be the easiest way to increase the monetization of your newsletter. It can also be the most difficult way to monetize. Why the difference? It depends on how you go about it.
If you try to handle it all on your own, this will take a lot of time and effort. You will have to contact potential advertisers, spend time negotiating and so much more.
Further, most advertisers won’t even bother with your list if it isn’t big enough. You will have a hard time convincing them to put an ad. You might even be asked to create the actual ads for them or spend time testing ad placements.
Let’s get real for a second. Advertising will rarely be enough to achieve “as much monetization as possible”. But an optimal monetization strategy will always include some advertising. In fact, it would make no sense to let that newsletter space go to waste. It is like letting “free money” go to waste.
The biggest advantage of selling ads is that you can start seeing immediate monetization. You don’t have to build a service, you don’t have to create products. If your newsletters are getting views, you can instantly convert that to revenue.
Monetization can be really easy if you let us help you. Why waste time in trying to find what works. When you sign up (it’s free) we review your newsletter and find the best way to monetize it.
We’ll identify the best spots to place ads on, and identify the best advertisers. Don’t worry, though, you still get to choose which ads can and can’t appear in your newsletter.
Our technology automatically handles the rest. After a quick setup with your ESP, it all runs smoothly. Your newsletter displays the ads, your profits increase.
Our system currently supports a range of ESPs |
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Emercury |
MailChimp |
iContact |
Mad Mimi |
Aweber |
Mailup |
Ongage |
Campaign Monitor |
GetResponse |
Benchmark |
Go ahead, Sign Up now, and start monetizing your newsletter. If you have any additional questions, hit up the FAQ or contact us at any time.
In a lot of newsletter business models, ads are important because it’s where revenue is coming from. And in a lot of cases, really good content quality won’t make a difference if the ads aren’t that effective – you’ll get a lot of satisfied subscribers, but if they are ignoring the ads, you will have a hard time sustaining the business. In order to create successful newsletter ads, you have to think of the following:
The Proper Text Ad Format
If you’re running ads from a third party, you need to know the format that they require. Chances are they have specific size, guidelines, and format requirements that you can’t modify without voiding your agreement. So you need to know what requirements these are and whether your newsletter layout accommodates them. If not, you have to adjust your template and content. Remember that they’re paying the bills, so you’d have to adjust to their needs.
Always Include Target Keywords
If you’re running text ads, you should always get the most out of them by including your target keywords. That is not to say that you always have to match the words in the text ads to the keywords you are bidding on, sometimes making them closely related is enough. And as much as possible, avoid spamming keywords. If you’re bidding for slight keyword variations like dental, dentists, and dentist, you only need to target one or two of them.
Write a Strong Call to Action
It’s no secret to any marketer that Call to Actions are one of the most important parts to any campaign. If your ad doesn’t have any CTAs in there somewhere, it’s a failure. But if it doesn’t have a clear, strong CTA, you could be getting the short end of the deal. You have to avoid the spammy ones like FREE, SPECIAL PROMO, and its ilk, because they have the opposite effect. People have already become desensitized to them. Additionally, you need to make sure the offers on the ads are consistent with the content of your newsletter. For example, don’t run any weight loss pill ads if your content is articles about how weight loss pills don’t work.
Avoid Trademarked Terms
It’s tempting to use trademarked terms like Botox or Lasik in order to attract eyeballs and give your ad instant credibility, but unless you specifically have permission to use said terms it’s not going to be worth taking on the risk of a lawsuit. Use generic terms like “the leading surgery procedure” or something that a competitor can’t rightfully claim as their trademark.
Don’t Use Unknown Abbreviations
The limited amount of space on ads make it easy to fall into the trap of using abbreviations, but you need to disabuse yourself of this habit. Not everybody is familiar with abbreviations and you may lose some of the punch and attractiveness if people can’t recognize a word instantly. You have to keep it readable and clear, and yes – that means bringing out the thesaurus and restructuring entire sentences.
There are just too many companies out there using e-newsletters as a means to reach out to their clientele. Some are great, and some are not-so-great. Now, if you want to succeed in using the e-newsletter to keep your clients glued to your every word, you better not just give them something cold and generic. You need design your newsletter so it represents your brand.
1. Talk to your clients like human beings, not mere prospects. When you ask people to sign up for your newsletters, you are asking them to be your audience. With your brand in mind, think of a way to set the tone of the contents of your newsletter so your readers are entertained and informed. They need to want what’s in your newsletter each time you send a blast. Otherwise, your newsletter might just end up in the spam folder because it’s no better than an ad that screams it’s out to get people’s money.
2. Find a way to communicate and not simply broadcast information. So you’re having a sale. It’s nice that you brought that up in your newsletter, but having only that in your newsletter is risky because it might look like you’re producing the type of newsletter that only likes to hear itself talk. People prefer newsletters that are also gateways to communicating with your company. They want to feel important enough to be heard. Try to include links to social media accounts, buttons to blogs, and other mediums to hear your audience’s feedback. You might even want to include a poll to see how well you’re doing.
Newsletter advertising is the future of email advertising. Click here and register for free for you to actually see how Admailr and Emecury can help you monetize your newsletter. (more…)
If you’re assembling a content marketing team and you’re having trouble finding experienced team members (or can’t afford them,) you can still make do with a team that is not well-versed. You just have to let them learn things along the way. What’s difficult is getting them motivated enough to absorb things. The solution is easy: turn it into a game.
Just look at any sport or avid videogamers, or even niche games like trading cards: turning things into a game is a powerful way of motivating people even if the rewards are not really useful or even tangential to a person’s way of life. By turning your content marketing strategy into a game, you stand to bring the best out of your team, and they get to have fun as well. It’s a win-win situation.
Click here if you need help building your brand digitally through content marketing. (more…)
