It used to be that insight was a personal quality possessed by the best marketers in the business, with said marketers being sought after by businesses because they were able to gain valuable information from the human side of a business, which helps when used along with cold, hard calculated data from finance and logistics. However, these days the term “insight” has taken on a slightly different meaning, as it now pertains to the byproduct of various algorithms, analysts, and maybe even mathematicians.
The shift in dynamics isn’t surprising. The advancements in computing power has exceeded expectations these past few decades. Now, computers can run through billions of data points and find relationships between said data points and various other factors, which can then be leveraged to find faults and increase efficiency in anything – basically the same goal marketers have been trying to achieve using personal insight.
Click here and sign up for FREE. You will be able to try Emercury and Admailr's powerful online data tools! (more…)
Marketing is not a guessing game. At least, with smart marketing, you have to take advantage of psychological phenomenon in subtle ways, in some ways taking advantage of blind spots beyond people’s conscious awareness in order to increase the likelihood of success. If you’ve been relying on hit and miss tactics in the past, you might want to keep the following brain facts in mind for the next time you draw up another marketing plan:
The Brain Loves Answers, Even Ones That Don’t Make Sense
Harvard psychologist Ellen Langer once conducted a study where she had a student attempt to cut in line for the copier. The study had her trying to cut in three different scenarios, with the first one only having her ask for permission to cut in line, while the second one had her do the same while also giving a valid reason why she needs to cut in line (because she’s in a rush.) The third one had her giving a reason that isn’t really valid (because she needs to make copies.) The result was that both the valid reason and non-valid ones had as much as 40% more favorable results than not giving a reason. The study posited that people just want to know the reason, even if it doesn’t really make sense.
In marketing, you can apply this to mean that people love answers, so don’t keep them in the dark. They just want every question to be answered, to the point where sometimes an answer that they don’t agree is much better than being left hanging.
Give Fewer Options
Most people are under the impression that they’re going to get more sales if they present as many options as they can, as this would allow them top give something to everyone. However, studies have pointed out that when people are less likely to buy something if they are overwhelmed with choices. This is called option paralysis, where the mental processing required to assess and make a decision is overloaded by having way too many options. In marketing, you have to give as few options as possible in order to maximize sales. 3 choices seems to be the sweet spot.
Earn EXTRA INCOME by simply adding text-based ads to your exiting publications. Click here and sign up for FREE. (more…)
If you’re a small business owner, chances are, you’ve had that tingly feeling when you’ve come across a great idea. It’s an idea so great, you’re certain it will put your name on the headlines, and you’ll be the next rags-to-riches online success story everyone who’s anyone will know. Unfortunately, the great idea doesn’t make it through because somewhere between the formation of that idea and the actual selling of the idea, you faltered. What went wrong? Below are seven key persuasion tools you must hone to help that next great idea survive.
1. Brevity. Short and sweet pitches are more convincing than longwinded recitals about why your idea is worth buying. Trim your presentation down to the bare essentials, but rehash your wording. Make every phrase count.
2. Worthy content. Make sure your presentation is free from fillers. Filler language makes you look like you’re just taking your listeners out for a ride. You need to be certain. They need to hear meaningful content. You need to stop wasting their time.
3. Be unapologetic. Talk like a winner. Do not apologize. A presentation that’s just dripping with apology may give the listeners the idea that the one pitching the idea is less than confident about the idea. Give your idea a chance and don’t apologize for being there. You’re supposed to be there. You’re presenting, aren’t you?
Earn EXTRA INCOME by simply adding text-based ads to your exiting publications. Click here and sign up for FREE. (more…)
Pick any part of the world that has a relatively significant media reach, and you’ll find that the media giants that are occupying your airwaves—your culture, are the very same media giants (more or less) occupying theirs. How did this happen? Thanks to the Internet, cable/satellite TV, and other forms of media, these companies have literally broken barriers. If you’re starting up, you would want the secrets to their success as well.
Click here and register for free. Learn how your existing content can get you extra income by putting ad-based ads on your newsletter. (more…)
The rise of the Internet was the single biggest change in the marketing industry. It used to be that marketers are able to assume that they are speaking to a captive audience, in the days when broadcast media reigned as king. With the advent of Internet-capable mobile devices, consumers now get their news and entertainment on-demand.
As a reaction to this massive shift in dynamics, the marketing industry came up with content marketing – now that the audience can dictate their own terms, the marketers will make it their job to give it to them. Unfortunately, many marketers find it hard to adopt the principle of giving consumers the content that they seek out. This is partly because they fail to understand these three important goals of content marketing:
Create Awareness
Marketers who have yet to realize the power of the Internet, particularly novice ones, experience tunnel vision – they are dead set on making a sale, which is understandable since it’s the final part of the funnel. However, you can’t drive sales if people are not aware of whatever it is you are selling. Content marketing will build awareness in a way that consumers won’t resist. Because instead of shoving your brand or image in their face, you are “introducing” it to them via content that they are seeking. Any marketer knows that it’s that inherent resistance that usually prevents sales from materializing, and content marketing is a way to never trigger said resistance in a potential customer.
Click here and register for free. Learn how your existing content can get you extra income by putting ad-based ads on your newsletter. (more…)
While your content plays a big role in the effectiveness of your newsletter, it’s not the only thing that you should think about. A lot of other factors come into play. You would want something that caters to your reader’s needs, is pleasant to look at, and won’t waste your reader’s time.
1. Think clean layout: Clear lines, text segmentations that are well-spaced with just enough white space to let the eye rest, and the correct balance between text volume and the size of your graphics are things you should be aiming for when designing your newsletter. Since your photo will be occupying plenty of space, and there’s probably only room for two paragraphs or less in your newsletter, pick something relevant and attractive. It can make or break your newsletter.
2. Get straight to the point. Your readers haven’t got all day. They’re probably just sifting through their non-work email. Make your subject head engaging. Pick a hook: curiosity, an offer they can’t resist, or tips you know they need in their profession. Use it, and when you write your content, do so in a straightforward fashion. It’s not just about shortening attention spans. Your readers really need to get the information you promised, and they don’t have the patience and the time to uncover it as your content “progresses”. Keep things short and sweet.
3. Always be reachable. Include easily recognizable social media buttons so your readers will know how to reach you should they have questions, or if they want to see your latest products. Provide buttons to your Facebook, Instagram, and other relevant social media accounts, and make sure these buttons are very visible.
Newsletter advertising is the future of email advertising. Click here and register for free for you to actually see how Admailr and Emecury can help you monetize your newsletter. (more…)
Running a newsletter mailing list is a numbers game. But that doesn’t necessarily mean that you have to rely exclusively on volume. To be more specific, there are a lot of numbers that you have to pay attention to if you want to succeed. Admailr recommends the following as the metrics you need to pay attention to:
New Readers
The number of new readers is important because it gives you an idea on how many of your readers are new and how many are returning ones. From this, you can gauge your newsletter’s ability to attract new customers and retain existing ones.
Bounce Rate
This metric provides a deeper insight into what the usual open rate brings: just how many of those people who opened the newsletter were actually satisfied enough to read all the way through. If you have a high bounce rate, it means your content (or your newsletter for that matter) is disappointing to readers.
Admailr has a wealth of tools that will help you track all the important metrics. Click here to get a free account. (more…)
The Internet brought with it new forms of marketing strategies, some of them even beating conventional tri-media in terms of reach and effectiveness. One of the more practical – and sought after – strategies is “brand journalism,” where brands both big and small use the approach of professional journalists to create, curate, and share expert content via blogs, articles, videos, or newsletters.
However, the problem with brand journalism is that it can compromise the integrity of the media brand, in your case, the newsletter – if it starts to give readers the impression that it’s merely a vehicle for marketing, then it starts to lose credibility as a newsletter. The result is a catch-22: you can’t use a newsletter for marketing if it’s not credible, but you can’t maintain a newsletter’s credibility if it’s used for marketing. In order to avoid falling into this pitfall, here are some tips for integrating brand journalism in your newsletters without tarnishing your newsletter’s reputation:
Content Should Be Branded
The newsletter content must be clearly identified as being branded content: this means the logo should be visible in the page header section, the brand name in the signature section next to the author, etc.
Click here if you need help building your brand digitally through newsletters. (more…)
A newsletter campaign will only be as good as its mailing list. It doesn’t matter how good the content is or how passionate the list owner will ever be, if the list is of poor quality, the campaign will never take off. So it stands to reason that if you want to succeed as a newsletter owner, you need to keep your list in tip-top shape. If you really want the holy grail of lists, here are a few pointers you should keep in mind:
Pick the Mailing List That Is Right For Your Customers
The first thing you have to ensure is that the people in your list should be the ones who will appreciate the things you have on offer. Whether you’re buying a list, renting, or building one, it should be full of people that fit the profile of your customers. Don’t be excited with volume if it’s just padded with random contacts.
Of course, before you can do this you need to know who your best customers are. So you should build a profile of your target customers just to give you a place to start. Find out the age, income, marital status, hobbies and interests, or any other attributes of the people who look like your best customers.
If You’re a Novice, Work With a List Broker
If you’re new to direct marketing, it’s understandable that you’ll be wary of making unnecessary expenses, and a list broker seems like one. After all, it’s easy for people to think “I can get a list on my own.” Especially if you already know who your customers are.
Newsletter advertising is the future of email advertising. Click here and register for free for you to actually see how Admailr and Emecury can help you monetize your newsletter. (more…)
In most cases, a newsletter’s focal point is the offers that it contains. In an ideal scenario, the best offer will provide something of value to the reader and will give the newsletter owner a tidy sum in return. However, in most cases readers will not bite even at the best offers. So how do you make an irresistible offer on your newsletter? Here are 3 ways:
Focus on Benefits Instead of Features
It doesn’t matter what kind of extra features or how many of them are available in the product or service that you are offering, the readers are only interested in the benefits. And to be frank, the average customer doesn’t have the time or the inclination to do the amount of research needed to connect the two.
For example, if you’re selling computers, the average customer doesn’t care if the product you’re offering has 3 terabytes of hard disk space and a Core i7-3770 processor. But they will pay attention if you tell them that they can store 1 million and 50 thousand songs on the hard disk and that the processor will help them save on energy bills because it’s very efficient. There are customers who are knowledgeable enough to know the benefits based on the features, but they’re the exception and not the rule, and they’re basically the type of people who seek out deals on their own (and therefore less likely to click on an offer.)
Earn EXTRA INCOME by simply adding text-based ads to your exiting publications. Click here and sign up for FREE. (more…)
The single greatest benefit of the Internet, when it comes to businesses, is that it leveled the playing field significantly. Businesses no longer need to shell out thousands (even millions?) of dollars if they want to launch a global marketing and advertising campaign. They’ll be able to do the same thing with a few hundred dollars and a team of online marketers. Come to think of it, with enough skill they might be able to build a brand and image online for less.
This is the reason why digital branding campaigns have become a big industry these days. It’s no longer just banner ads and link ads that aim to generate sales – these days advertisements can also allow companies to build their brand’s image and equity to people from all corners of the world.
Click here if you are an advertiser and wants access to consumers who are already searching for your product or brand. (more…)
