Category Archives: Email Advertising Tips

Reward Your Newsletter Subscribers With Location-Based Promos

It is no secret that one of the most powerful ways of improving your relationship with subscribers is by rewarding highly engaged customers, mainly because the effect is twofold: first is that it enco...

Maximize the Use of Your Email List For Your Brand

It’s a given that businesses these days use e-mail in some form or another, it’s still one of the simplest yet most powerful channels for communication in the digital age so no organization in their r...

How to Motivate Subscribers to Give More Information About Themselves

Newsletter owners already know how to get people to provide their own email address and full names, and it’s actually the easy part. What’s difficult is getting people to provide more in-depth informa...

Gathering Data Through Newsletter

Out of all the technologies that have helped the marketing industry, none have done so much more than email, which provided a platform that is fast, inexpensive, and has data gathering tools already i...

Psychological Triggers To Convert Leads To Customer via Your Newsletter

There are times when doubling your conversion rates isn’t achieved through increasing the number of newsletter subscribers, but rather convincing more of your existing subscribers to buy. What most ma...

How to Use Newsletter for Retargeting

There are a lot of potential sales that go to waste during a normal transaction, particularly for most stores that rely on volume. For example, out of 100 people who visit an online store by chance (u...

Get More Newsletters Opened Through Behavioral Targeting

If you want to be successful in email marketing, it’s not enough to simply know who your customers are. It is important that you also know how they behave. You can already get a lot of information fro...

Respecting Your Subscribers and Gathering Data

We live in an age where data has turned into a raw material for production, with advances in data mining, tracking, and analytics, coupled with technological advancements in the field of computing po...

Content That Attracts, Convinces, and Converts Prospects

It’s common knowledge among online marketers that content marketing is one of the most powerful strategies that were made possible by the Internet, but what a lot of marketers (particularly novice one...