Email newsletters have become the unsung heroes of digital marketing. While social media and search ads get more attention, marketing in email newsletters delivers exceptional results that many advertisers overlook. The numbers tell a compelling story about why this channel deserves a central place in your advertising strategy.
Unlike interruptive advertising, email newsletters create a foundation of trust with readers. When subscribers willingly join your mailing list, they're 16 times more likely to engage with newsletter ads compared to pop-ups or banner ads. This happens because they've already opted into receiving your content.
With over 4 billion daily email users (expected to reach 4.6 billion by 2025), email newsletters offer direct access to an enormous audience. Furthermore, open rates can reach as high as 40% in some industries, providing advertisers with engaged readers who actually want to see their content.
The relationship between subscribers and newsletter creators is particularly valuable. Readers often view newsletter publishers as trusted advisors or even friends. This relationship significantly influences purchasing decisions, making newsletter sponsorships exceptionally effective for advertisers seeking to build credibility.
In today's privacy-conscious world, email newsletters offer a significant advantage: they don't rely on third-party cookies. Instead, they use hashed emails for targeting.
What exactly is a hashed email? It's an email address that's been processed through a hashing algorithm, creating a unique string of characters that can't be reversed to reveal the actual email. This provides advertisers with a privacy-safe method for reaching specific audiences.
Since email essentially functions as a digital passport touching every aspect of online life—from shopping to streaming to social media—hashed emails create powerful targeting opportunities. Unlike cookies, which are browser and device-dependent, hashed emails work across all devices a person uses.
Most importantly, email marketing is built on consent. Subscribers must explicitly agree to share their email address, adding an essential layer of privacy protection that builds trust.
The return on investment for email marketing is simply unmatched:
This dramatic difference in performance stems from several factors. First, while social platforms constantly change algorithms determining which content appears in feeds, emails land directly in subscribers' inboxes. Additionally, email marketing doesn't face the growing challenge of ad blockers, which some studies suggest nearly 25% of online users now employ.
Email marketing also provides more reliable measurement data. Unlike walled gardens like Facebook and Google, email newsletters give advertisers detailed insights on cross-device engagement, campaign performance, customer lifetime value, and log-level exposure data.
For publishers specifically, email newsletters offer protection against rapidly changing digital advertising rules. As an owned channel, you maintain direct control over your audience relationships without intermediaries dictating terms or taking unexpected cuts of your revenue.
Publishers seeking to profit from their email lists have multiple monetization paths. Marketing in email newsletters has evolved from simple text ads to sophisticated targeting platforms that match content with audience interests.
Admailr stands out as a specialized email ad server designed to help publishers earn revenue without disrupting reader experience. This platform offers several key advantages:
What makes Admailr especially valuable is its patent-pending personalization technology that matches relevant ads to readers, maximizing click-through rates. The platform supports various ad formats including native ads, display ads, and custom HTML options.
For publishers already receiving advertiser inquiries, Admailr's private marketplace feature allows you to add existing clients to the platform and charge them per result. Payments process automatically on the 20th of each month once you reach the $100 minimum threshold.
Newsletter marketplaces connect publishers with brands seeking targeted audiences. These platforms typically act as intermediaries between publishers and advertisers, handling the process from campaign setup to payment processing.
While various marketplaces exist, they often lack the personalization and targeting capabilities that make email advertising truly effective. This is where specialized email ad servers like Admailr provide significant advantages through advanced technology and audience understanding.
Direct sponsorships remain highly effective, especially for newsletters with engaged niche audiences. These typically come in two formats:
Publishers who offer flexible pricing and last-minute deals are seven times more likely to close advertising agreements. Most creators start with fees between $100-$500 per placement, gradually increasing rates as sponsorships prove successful.
The key to sustainable direct deals lies in selecting advertisers whose offerings genuinely interest your subscribers. Poor matches lead to unsubscribes and eroded trust.
Programmatic advertising delivers personalized ads to each subscriber based on their profile rather than just newsletter content. Admailr's advanced technology supports this functionality, creating a new revenue stream for newsletters previously limited to direct placements.
The primary advantage of programmatic email ads is their cookie-independence. As third-party cookies disappear (expected by 2025), email's targeting capability becomes increasingly valuable.
Programmatic ad pricing typically follows performance-based models where advertisers pay only when subscribers engage with their content. For publishers, this approach requires minimal setup yet generates consistent passive income.
This combination of monetization methods gives publishers flexibility to balance revenue goals with audience experience, creating sustainable business models around email newsletters.
Selecting the appropriate ad format dramatically impacts reader response when marketing in email newsletters. Different formats serve distinct purposes, from building awareness to driving direct conversions.
Display ads resemble traditional banner advertisements that visually stand out from newsletter content. These ads typically appear in standard sizes (970×250, 728×90, 300×250) and can include static images or animated GIFs. However, they generally receive lower engagement with click-through rates averaging just 0.05% compared to 0.2% for native options.
Native ads, conversely, blend seamlessly with the newsletter's design and editorial content. They match the visual style and tone of the publication, making them feel like natural recommendations rather than intrusive promotions. This integration explains why native ads earn 8.8 times higher click-through rates than display formats.
When choosing between these formats, consider:
Dedicated emails (sometimes called standalone emails) devote an entire newsletter issue to your promotional message without competing content. These messages generate higher engagement albeit at increased cost.
Dedicated emails prove most effective when promoting specific events, product launches, or time-sensitive offers. They excel for advertisers seeking direct conversions rather than brand awareness.
Nevertheless, sending too many dedicated promotions risks overwhelming subscribers. Reserve this format for truly unique opportunities and maintain a consistent schedule to prevent subscriber fatigue.
Ad position within newsletters significantly influences performance. Header placements (appearing at the top) receive the most attention and typically command premium pricing. Mid-section ads balance visibility with natural content integration. Footer placements generally cost less but risk being overlooked if readers don't scroll completely.
The effectiveness hierarchy typically follows:
Accordingly, match placement with objectives; use headers for critical messages, mid-sections for integrated storytelling, and footers for supplementary offers or budget constraints.
Testing different combinations of formats and placements remains crucial as audience preferences vary significantly across industries and newsletter types.
Newsletter advertising rates can make or break your marketing success. Understanding the various pricing models helps publishers maximize revenue and advertisers achieve stronger ROI when marketing in email newsletters.
CPM (Cost Per Mille) represents what advertisers pay per 1,000 newsletter subscribers. Standard newsletter CPM rates typically range between $10-$30. For niche publications with highly targeted audiences, rates can climb to $50 or higher.
The formula for calculating CPM is straightforward: CPM = (Cost of Advertising / Total Subscribers) × 1,000
For example, a $300 ad sent to 10,000 subscribers equals a $30 CPM. This model works well for larger newsletters with substantial subscriber bases, as even those with modest engagement can generate significant revenue.
CPC (Cost Per Click) pricing means advertisers pay only when subscribers click on their ads. Most newsletter CPC rates fall between $1-$5 per click, though rates vary by industry and audience quality.
To calculate CPC after a campaign: CPC = Total Ad Spend / Total Clicks
This approach shifts performance risk to publishers but can be lucrative for newsletters with highly engaged audiences. Consequently, many small publishers prefer this model when starting their newsletter advertising journey.
eCPA (Effective Cost Per Acquisition) measures what advertisers expect to pay for each customer conversion. This metric helps forecast campaign profitability before spending begins.
The basic formula is: eCPA = Total Cost / Estimated Number of Conversions
For instance, if you spend $30 on a campaign generating 100 clicks with a 3% conversion rate, your eCPA would be $10 per sale.
Comparing different pricing models requires understanding the relationships between them. For meaningful comparisons:
These calculations help both advertisers and publishers make informed decisions about newsletter advertising rates and ensure fair value exchange.
Balancing revenue goals with reader experience is crucial when marketing in email newsletters. Publishers who maximize income while respecting subscriber preferences achieve sustainable long-term growth.
Quality beats quantity when it comes to newsletter advertising. Overwhelming readers with too many promotions damages engagement and increases unsubscribe rates. Most successful publishers limit ads to 1-2 per issue, creating what newsletter experts call a "museum exhibition" effect—where content remains the main attraction while ads complement the experience. This approach helps maintain the 4% monthly subscriber churn rate typical in the industry.
With subscribers accessing newsletters across multiple devices, responsive design is non-negotiable. Your ads must function perfectly across desktop, mobile, tablets, and various email apps. Mobile-optimized newsletters typically follow industry standards for ad size, weight, and aspect ratio to ensure consistent rendering. This prevents the frustration of broken layouts that prompt readers to delete your message.
Providing opt-out options builds goodwill with privacy-conscious readers. Major industry organizations like the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) offer tools that let consumers control how their information is used. Including these choices demonstrates respect for subscriber preferences, even if only a small percentage exercises the option.
Relevant advertising significantly outperforms generic promotions. Newsletters targeting tech enthusiasts should feature gadget ads, while sustainability-focused publications perform better with eco-friendly brands. This alignment reduces unsubscribes while boosting engagement metrics that matter to advertisers—ultimately allowing you to charge premium rates.
Transparency builds reader confidence. Vague terms like "branded content" or "sponsored content" confuse subscribers and undermine credibility. Instead, use straightforward labels like "PAID CONTENT" or "ADVERTISEMENT". Research shows readers feel cheated when promotional content isn't clearly identified, whereas honest labeling increases willingness to engage with both the newsletter and its advertising.
Maximizing revenue from ads in your email newsletters demands systematic optimization of several key components. When you implement these strategies for marketing in email newsletters, you'll see measurable improvements in performance metrics.
Strategic audience segmentation tailors content to recipients' specific interests, resulting in higher engagement. Moreover, personalized emails increase opening rates by 26% and boost click-through rates substantially. You can segment your audience based on:
Given that 71.5% of consumers primarily check email on mobile devices, mobile-friendly design is non-negotiable. Therefore, aim for a width of 450 pixels to ensure visibility across both desktop and mobile. Additionally, allow 10 pixels of padding around clickable elements to make them finger-friendly. This prevents the frustration that causes 80% of users to delete emails that display poorly on mobile.
Every CTA should provide clear value to subscribers. Above all, avoid weak phrases like "click here" and opt for low-commitment, action-oriented language. Make buttons at least 44×44 pixels to accommodate thumb-tapping and use contrasting colors to make them stand out. Furthermore, ensure your landing pages maintain the same design consistency as your email to prevent confusion.
Monitoring key metrics helps identify optimization opportunities. The average email click-through rate across industries is 3.75%, while typical conversion rates hover around 2.89%. To improve these metrics, test different send times, content variations, and CTAs. In addition, regularly clean your email list by removing unengaged subscribers after 90-180 days to maintain healthy deliverability.
After exploring various newsletter advertising strategies, implementing the right technology makes all the difference. Admailr's email ad server provides a comprehensive solution for marketing in email newsletters that eliminates common headaches facing both publishers and advertisers.
Admailr's centralized dashboard allows publishers to manage all email ad placements without manually adding HTML code. The platform handles complex targeting automatically, matching the right ads to the right subscribers through sophisticated data algorithms. This patent-pending technology ensures ads remain relevant to readers, dramatically increasing click-through rates.
Unlike manual sponsorship management, Admailr's advanced matching technology profiles each reader to serve personalized ads. This personalization doesn't require publishers to create endless email variations - the ad server automatically selects appropriate advertisements based on subscriber interests. The system supports various formats including:
The platform operates on a performance-based model where advertisers pay per click rather than per impression. This approach benefits both parties:
Admailr works with newsletters of all sizes - from small creators to large media companies. Integration is straightforward with popular email service providers including Mailchimp and ActiveCampaign. For publishers with existing advertiser relationships, the private marketplace feature allows adding these clients directly to the platform.
Most importantly, publishers maintain complete control over their emails alongside detailed real-time reporting on impressions, clicks, and earnings. The setup process takes minutes - simply visit the signup page, select "publisher," and follow the straightforward instructions.
As a product developed by the team behind Emercury, Admailr benefits from deep understanding of what makes email marketing effective. Emercury has established itself as a mid-sized ESP that prioritizes ROI-driving features and deliverability over flashy additions. This philosophy extends to Admailr, which focuses on what actually generates results in email advertising rather than unnecessary complexity. This expertise ensures that Admailr's ad serving technology works in harmony with email deliverability best practices, maintaining the performance of your newsletters while maximizing monetization opportunities.
Did you know that Morning Brew sold for a staggering $75 million to Business Insider? That's the potential of how to make money with newsletters in today's digital economy.
The numbers are genuinely impressive. Morning Brew generated $36 million in revenue in just six months of 2022, while The Hustle sold for a reported $27 million. Actually, even smaller newsletters can be profitable, with many earning thousands of dollars monthly. This isn't surprising when you consider that email marketing delivers an average return of $36 for every dollar spent.
But how do newsletters make money exactly? From sponsored placements that can command $3,000 for a single ad slot to paid subscriptions ranging from $5-10 monthly, the opportunities are diverse. Some creators even build entire communities, like Trends.co, which charges $299 annually and serves over 6,000 members – potentially generating $1.8 million yearly.
Whether you're just starting or looking to boost your existing newsletter's revenue, we've compiled seven proven strategies to help you monetize your email list effectively. Let's explore these practical approaches to transform your subscriber base into a sustainable income stream.
Newsletters have emerged as powerful income generators for creators and businesses alike. Learning how to make money with newsletters starts with understanding the fundamental ways they generate revenue.
Newsletter monetization typically falls into two main categories: direct and indirect revenue streams. Each approach offers distinct advantages depending on your audience size, niche, and content strategy.
Direct monetization involves earning money directly from your newsletter content:
Indirect monetization uses your newsletter as a channel to sell other offerings:
The choice between these models often depends on your newsletter's stage of development. Small newsletters (under 1,000 subscribers) typically start with indirect monetization or affiliate marketing, since these don't require large audiences to generate income.
The newsletter economy spans from solopreneurs earning modest side incomes to multi-million dollar media businesses:
Million-dollar newsletters:
Mid-sized profitable newsletters:
Even smaller newsletters can achieve impressive results. For instance, the publishers and media companies using email marketing see average returns of $32 for every $1 spent. Additionally, some newsletters have converted their audience into paid subscription models where retention rates exceed 96%.
Most newsletters use a "freemium" business model—offering some content for free and reserving premium content for paying subscribers. This approach allows newsletter creators to grow their audience with free content while monetizing through various channels simultaneously.
The profitability of your newsletter ultimately depends on several factors:
Many successful newsletter operators don't rely on a single revenue stream. Instead, they combine multiple monetization methods—perhaps starting with affiliate marketing, then adding sponsorships as their audience grows, and eventually introducing premium subscriptions or their own products.
Selecting the ideal monetization strategy for your newsletter requires careful consideration of multiple factors. How to make money with newsletters isn't a one-size-fits-all approach—it's about finding the perfect match between your content, audience, and available resources.
The monetization potential of your newsletter largely depends on three crucial elements: market size, audience demographics, and engagement metrics.
First, consider your total addressable market. This represents the complete number of people who might read—and pay for—your newsletter. For local newsletters, this is naturally capped by the population of the region covered. Consequently, you'll need to adjust your strategy based on realistic audience growth projections.
Second, analyze your audience's average disposable income. This directly impacts your pricing strategy if you're considering reader contributions or subscriptions. Notably, newsletters covering niche industries with professional audiences can often command higher prices due to the specialized value provided.
Third, examine your current engagement metrics. High open rates and click-through rates are strong indicators of an engaged audience that advertisers will value. Indeed, companies pay closer attention to newsletters where subscribers are actively interacting with content.
For niche audiences, you can start monetizing with as few as 500-1,000 readers. Conversely, general interest newsletters typically need at least 5,000-10,000 subscribers before effective monetization. The harder it is for advertisers to reach your specific audience elsewhere, the more valuable each subscriber becomes.
Consider these audience factors when selecting your strategy:
Most newsletters use a combination of methods rather than relying on a single approach. In fact, data from the Indiegraf network suggests that about 3% is a good conversion rate from newsletter subscribers to paying supporters.
Beyond audience considerations, assess your personal capacity for creating and managing different monetization streams.
Specifically, analyze what's required to succeed with each approach. For instance, sponsorships demand relationship-building with potential advertisers. This isn't just about cold emails—it requires nurturing connections with businesses already familiar with your publication.
Likewise, subscription models necessitate consistent, high-quality content production. According to revenue data, the most successful paid newsletters have years of industry experience informing their content. This expertise allows them to provide genuine value that subscribers willingly pay for.
Time management becomes crucial when evaluating monetization options. Consider how much time you can realistically dedicate to:
When implementing your chosen strategy, tracking metrics becomes essential for optimization. Focus on open rates, click rates, and conversion rates to gauge performance. These indicators help refine your approach over time and maximize return on investment.
Ultimately, the goal is choosing a monetization path that benefits both you and your subscribers. The ideal strategy creates value for readers while generating revenue for your business. This alignment ensures sustainable growth rather than short-term gains that might alienate your audience.
Remember that implementing multiple monetization streams provides greater stability. Many successful newsletter creators don't rely exclusively on one revenue source—they gradually build diversified income channels that complement each other and their audience's needs.
Looking for an effortless way to make money with your newsletter without creating additional content? Advertising represents one of the most accessible and immediate monetization strategies — and Admailr offers a streamlined solution specifically designed to help you implement this approach with minimal effort.
Audience access is what makes your newsletter valuable to advertisers. Throughout 2025, newsletter sponsorships have been rapidly gaining popularity among businesses across various industries. This approach works even with smaller audiences—newsletters targeting specific niches can start monetizing with as few as 500-1,000 readers.
Newsletter advertising typically comes in two main formats:
When it comes to pricing, most newsletters use one of these models:
The industry standard ranges between $20-$40 per 1,000 opens, making a newsletter with 10,000 opens worth $200-$400 per ad placement. More specialized newsletters can command premium rates—B2B newsletters often charge $75-$150 per 1,000 opens.
However, managing advertising relationships yourself comes with significant challenges:
This is where Admailr transforms the advertising experience for newsletter publishers.
Admailr is a specialized platform that enables newsletter publishers to earn revenue through targeted ad placement without the traditional headaches. Founded in 2013, this all-in-one solution connects publishers with advertisers through a sophisticated email ad server management system.
The platform works by dynamically inserting relevant, targeted advertisements within various sections of your newsletter. Each subscriber sees different ads based on their specific interests, making the content more engaging and increasing potential click-through rates. Most importantly, you maintain complete control over what appears in your emails.
Getting started with Admailr involves a straightforward process:
What makes Admailr particularly valuable is its ease of integration with most popular email platforms including ActiveCampaign and Mailchimp. The system's smart algorithm profiles each reader, serving the most relevant and engaging ads to maximize your revenue potential.
Unlike managing advertising relationships yourself, Admailr handles the entire process:
The platform offers several ad formats to match different content types:
These ads can be tailored based on reader habits, location, or list segments to ensure relevance and higher engagement rates. Admailr's dashboard provides complete visibility into your monetization performance.
One major advantage of Admailr's approach is the immediate payoff. Unlike other strategies that require building products or growing a massive audience first, advertising through Admailr can generate revenue right away if your newsletters are already getting views. Essentially, if you're not monetizing your existing newsletter traffic, you're leaving "free money" on the table.
For payments, Admailr automatically processes them on the 20th of every month once you reach the minimum payout threshold of $100. There's no need to request withdrawals as the system handles this automatically.
Although Admailr works best for publishers with substantial email traffic, they accept creators of all sizes. While larger subscriber lists naturally maximize earning potential, even micro-publishers can begin monetizing their newsletters. To qualify, you must either own or have permission to monetize your email list, and your content must meet Admailr's quality standards (avoiding spammy or misleading content).
Perhaps most appealing for busy creators is that Admailr handles the advertising relationships for you. They identify the best spots for ad placement, connect you with appropriate advertisers, and manage the technical aspects. This arrangement allows you to focus on creating quality content while they handle the monetization logistics.
This approach to newsletter monetization works particularly well for creators who prefer to keep their content free for readers while still generating revenue. As your subscriber base grows, so does your earning potential — making advertising through platforms like Admailr a scalable monetization strategy for newsletter publishers at various stages of growth.
By partnering with Admailr, you can implement one of the most effective newsletter monetization strategies without sacrificing the quality of your content or your relationship with subscribers.
If you're wondering how to make money with newsletters, understand that content is king. While advertising works for some creators, turning your expertise into premium content can be even more profitable. Here's how to monetize your newsletter through exclusive content offerings.
Transforming your free newsletter into a paid subscription model creates reliable recurring revenue. Unlike one-off product sales, subscribers pay monthly or yearly for access to your premium insights.
Paid newsletters typically charge between $5-10 monthly, though specialized newsletters serving professionals can command higher rates. The beauty of this model lies in its scalability—once you build systems to deliver consistent value, each new subscriber increases revenue without proportionally increasing workload.
To implement a successful paid newsletter:
Substack reports that publications experience greater success when they establish a strong reason for reader support rather than merely offering extra perks. Moreover, retention rates for newsletter subscribers can exceed 96%, making this a highly sustainable business model once established.
Content upgrades offer another powerful approach to newsletter monetization. These are lead magnets created specifically for particular blog posts or newsletters, serving as "upgrades" to the free content.
Implemented effectively, content upgrades can produce remarkable results. Marketing expert Brian Dean reported increasing email conversions by 785% through strategic content upgrades. Similarly, Devesh Khanal achieved a 492% increase in conversion rates for a single blog post using this technique.
Effective premium content upgrades include:
When creating upgrades, focus on content that solves specific problems or provides immediately applicable value. Subsequently, you can position these upgrades as natural extensions of your free content.
To maximize conversions from content upgrades:
First, identify which newsletter topics generate the most engagement. Use these insights to create relevant premium content that addresses reader interests more deeply.
Second, showcase snippets of your paid content within free newsletters. This preview strategy has proven highly effective—Lenny Rachitsky's newsletter demonstrated that showing free subscribers exactly what paid content looks like significantly increases conversion rates.
Third, segment your audience based on engagement patterns. Boston Globe found that newsletter subscribers have 7% better retention than non-newsletter subscribers, making them ideal targets for premium offers.
Ultimately, the content-based approach works because you're directly monetizing your expertise. Unlike advertising, which relies on third parties, premium content puts you in complete control of both the product and the pricing.
Your newsletter audience represents a perfect customer base waiting for products tailored to their needs. If you're wondering how to make money with newsletters, consider that many times doing product sales offers higher profit margins than advertising and stronger revenue potential than relying solely on subscriptions.
That doesn't mean you should do it instead of advertising, as it takes quite a while to get going, and advertising gives you quicker cash flow. Especially since advertising with AdMailr is a set-it-up and forget it kind of a thing. However, you do want to consider combining the ease of advertising with the extra monetization you can produce selling your own products.
Digital products provide exceptional value for newsletter creators with established audiences. Why? They offer scalability without additional production costs—you create once and sell infinitely.
Popular digital products for newsletter monetization include:
The beauty of digital products lies in their flexibility. Bloggers might create membership sites with exclusive content, journal templates, or detailed how-to guides. Photographers can sell presets, filters, or stock photos. Musicians might offer audio files, beats, or sound effects.
To implement this strategy effectively:
Connect your newsletter platform with payment processors like Stripe to streamline transactions. This integration allows you to easily build, promote, and sell digital products from one central location. After purchase, you can set up automated follow-up emails with usage tips or access information to enhance customer satisfaction.
Creating physical products without inventory risk is now possible through print-on-demand services. This approach lets you offer branded merchandise to dedicated subscribers who want tangible connections with your brand.
With print-on-demand, each product is made only after it's purchased—eliminating upfront costs and inventory management headaches. The process works seamlessly:
Merchandise options include apparel, accessories, home goods, and more. Many newsletter creators start with easily customizable items like mugs, stickers, or pins before expanding into more diverse product lines.
For maximum effectiveness:
Popular print-on-demand services like Printful and Printify integrate with major e-commerce platforms. These services handle all production, packaging, and shipping—allowing you to focus on creating newsletter content while they manage fulfillment.
Printful offers high-quality products with fast shipping times and no minimum order requirements. Printify connects you with a global network of over 100 printing partners, making it possible to reach customers worldwide with domestic shipping options.
Email marketing proves extraordinarily effective for product promotion, delivering an ROI of 122% compared to 28% for social media and 25% for paid search. Each newsletter becomes an opportunity to showcase your merchandise and drive sales without appearing overly promotional.
As your audience grows, your product-based revenue scales alongside it—creating a sustainable income stream beyond traditional newsletter monetization methods.
Turning your expertise into revenue is a powerful "how to make money with newsletters" strategy that leverages your knowledge directly. Unlike passive monetization methods, service-based offerings create deeper connections with subscribers while generating higher-value transactions.
Newsletters provide the perfect platform for demonstrating expertise and attracting potential coaching clients. For consultants, coaches, and service providers, regular delivery of valuable insights positions you as an authority figure in your niche. This expertise positioning makes it natural for subscribers to seek your paid services when they need comprehensive support.
Trust becomes your currency in this approach. By consistently delivering sharp, reliable insights through your newsletter, you build credibility that converts into coaching opportunities. The coaching industry itself is worth $20 billion, indicating substantial room for newsletter creators to capture value.
To effectively transform your newsletter into a consulting pipeline:
Many successful coaches use their newsletters to nurture relationships before introducing paid offerings. Rather than sending overtly promotional content, they focus on solving problems through their newsletter content, naturally leading subscribers to seek more personalized help.
Setting up a service like Calendly allows potential clients to book time directly in your schedule, streamlining the conversion process from subscriber to client. Additionally, offering time-sensitive discounts or exclusive member offers can effectively convert subscribers who might be hesitant about becoming paying clients.
Beyond offering advice, your newsletter can promote complete "done-for-you" solutions where you handle implementation on behalf of clients. This approach works exceptionally well when your newsletter consistently demonstrates both knowledge and execution capability.
Email newsletters serve as powerful platforms for promoting these services through effective marketing strategies. Nevertheless, the key is relevance—your services should directly address problems you've discussed in your newsletter content.
Several companies have successfully implemented this model:
Online Visibility Pros uses newsletters to promote their complete digital marketing services, with clients reporting significantly increased leads and traffic. Similarly, Truevail offers done-for-you email campaigns for travel advisors at $99/month, handling everything from content creation to delivery while maintaining the client's branding.
Smart Simple Marketing demonstrates how newsletters themselves can be offered as a done-for-you service, citing statistics that 54% of organizations generate 20% or more of overall revenue through email marketing. This meta-approach allows you to monetize your newsletter expertise directly.
For maximum effectiveness with done-for-you services:
First, establish a regular communication schedule. Whether weekly or monthly, consistency builds trust with potential clients. Second, create clear calls-to-action within your newsletter that direct readers to service offerings. Finally, segment your audience to deliver targeted messaging based on subscriber interests and behaviors.
Coaching businesses particularly benefit from this approach, as email newsletters prove more effective at nurturing leads than social platforms. Each subscriber represents someone who has actively chosen to hear from you—making your list a powerful asset for growing service-based revenue.
Beyond advertising, your newsletter audience represents a valuable asset that can generate revenue through strategic partnerships. Affiliate marketing offers a powerful way to monetize your audience without creating your own products or managing advertising relationships directly.
Affiliate marketing is a performance-based approach where you earn commissions when subscribers take specific actions—primarily making purchases through your unique tracking links. This model works well for newsletters of any size, making it an excellent option for creators still growing their audience.
Email newsletters prove exceptionally effective for affiliate marketing, delivering an ROI of $36 for every dollar spent. Success depends on selecting relevant products that genuinely interest your audience and align with your content.
Popular affiliate programs in various niches offer impressive commissions:
The key to successful affiliate marketing in newsletters is relevance and authenticity. Your recommendations should naturally fit within your content and genuinely help your audience solve problems. When done correctly, affiliate marketing can feel like a service to your readers rather than promotional content.
Cross-promotions with relevant newsletters provide an excellent starting point before pursuing paid sponsorships. This approach helps you gain experience with sponsored content, understand audience engagement, potentially increase subscribers, and collect testimonials.
To implement newsletter cross-promotions effectively:
Partner networks like SparkLoop specifically facilitate newsletter cross-promotions, making the process more streamlined. Their recommendation network can help offset advertising costs—some publishers report making more money from paid recommendations than they spend on ads, essentially "growing for free."
Regardless of which partnership approach you choose, following these best practices will maximize your results:
Many successful newsletter creators combine affiliate marketing with other monetization strategies. For instance, you might use affiliate links in your free newsletter while offering premium content through paid subscriptions.
By thoughtfully incorporating affiliate marketing and partnerships into your newsletter strategy, you can create an additional revenue stream that scales with your audience growth while providing genuine value to your readers.
Email marketing has long been a powerful tool for businesses, but monetizing email content has traditionally been complex and inefficient. Enter email ad servers—a revolutionary solution that brings programmatic ad management directly to recipients’ inboxes.
Admailr’s Email Ad Server streamlines the process for publishers and advertisers, providing a seamless, automated, and data-driven platform to serve targeted ads in newsletters and email campaigns. This blog explores the power of email ad servers and why Admailr stands out as the best solution for managing email ads.
Email monetization allows publishers to leverage their subscriber lists to generate revenue through targeted advertising. Traditionally, publishers and advertisers had to engage in extensive back-and-forth negotiations, manual ad placements with HTML code, and cumbersome tracking. Email ad servers eliminate these inefficiencies by automating the entire process - and that is what Admailr is, a powerful email ad server for publishers who want to manage their own ads in email campaigns.
For Publishers Managing Email Ads
For Publishers Monetizing Newsletters
For Advertising in Newsletters
An email ad is a digital equivalent of traditional print ads, like those found in newspapers and magazines. These display ads allow publishers to generate revenue by selling ad space in newsletters, similar to how websites monetize through banner ads. For publishers who already have their own ads or manage directly sold email ads, this means access to a platform that can provide automated email ad insertion, without toggling between different platforms or manually adding/removing HTML codes.
Advertisers, on the other hand, benefit by purchasing ad space in newsletters that cater to their target audience. Unlike traditional online display ads, email ads are delivered directly to recipients' inboxes, ensuring higher engagement and visibility.
Google Ads, despite being one of the most powerful digital advertising platforms, is not designed for email ads. Here’s why:
Google Ads operates on search, display, and video ad networks, but it does not have a dedicated solution for serving ads within emails. Unlike websites and mobile apps, emails do not function as dynamic ad-serving environments, making it impossible for Google Ads to integrate natively.
Google Ads relies on real-time bidding (RTB) and auction-based ad placements, which require dynamic content loading. However, emails are static once sent, meaning they cannot fetch new ad content dynamically the way web pages or mobile apps do.
Emails are heavily restricted in their ability to display external scripts and ad formats. Unlike a webpage where ads can be inserted via JavaScript, emails cannot execute JavaScript or dynamically refresh ad content from an external ad network like Google Ads.
Google Ads tracks user engagement via cookies, JavaScript, and tracking pixels, which do not function properly within email environments due to restrictions imposed by email clients like Gmail, Outlook, and Apple Mail. This makes it impossible to track impressions, clicks, and conversions accurately.
Google Ad Manager (GAM) is an ad-serving platform used by publishers to manage their ad inventory, but it does not support email advertising due to the following reasons:
GAM is optimized for web and mobile ad placements, such as display, video, and native ads. It does not offer ad formats designed for email integration, limiting its ability to serve ads in newsletters.
Ad Manager relies on programmatic ad exchanges to fill ad slots dynamically. However, emails cannot communicate with ad servers after being sent, meaning ads must be predefined before delivery, which GAM is not designed to handle.
GAM’s ad-serving relies on JavaScript-based ad tags, which do not function in email environments. Unlike a website that can load ads in real time, an email cannot refresh or pull in ads dynamically from GAM’s inventory.
GAM tracks impressions and clicks through tracking scripts embedded in ads, which most email clients block. This results in inaccurate or nonexistent tracking data for email ad campaigns.
An email ad server is a dedicated AdTech solution designed to deliver, manage, track, and optimize advertisements in emails. Instead of manually inserting ads into emails, an email ad server automates the process by dynamically serving the right ad to the right recipient based on targeting parameters.
Much like Google Ad Manager for display advertising, an email ad server provides the infrastructure for advertisers to create and deploy campaigns while enabling publishers to efficiently manage ad inventory. The platform automates the selection and placement of ads based on predefined targeting rules, maximizing relevance, engagement, and revenue.
Admailr’s Email Ad Server is designed to help publishers maximize their email monetization efforts while providing advertisers with a seamless platform to reach engaged audiences. Here’s why Admailr stands out:
The rise of email ad servers is transforming the digital advertising landscape, providing a cost-effective, automated, and targeted way to reach already engaged audiences. Admailr’s Email Ad Server is the ultimate solution for publishers looking to manage directly sold email ads, monetize their email lists and advertisers seeking high-performance marketing opportunities.
So you've started an email newsletter, and it seems to be going well. Your subscribers are eagerly opening every issue, you even get a few positive replies here and there. This is probably the right time to learn what it takes to monetize a newsletter.
While there are literally hundreds of things you can do to turn an email list into more profit, we'll cover the simplest and most straightforward methods here. Most of these are well-established classics, but stay tuned until the end.
We're also going to reveal a brand new way to monetize your email newsletter, right at the end of this article. Hint, it's an awesome new way of turning email newsletters into cash...
That being said, let's look at how you can get started with monetizing your newsletters.
Your website exists to turn traffic into profit. There are many ways it can do this, including placing paid ads on your site, linking to affiliate products for a commission, and pitching your own products.
'The money is in the list' - one of the most misunderstood concepts in email marketingClick To TweetThis one kind of trips some people up. Some of them will say: "But wait! I built the website so that it sends people to my email list, now I'm sending them back to the website!?" They were told that you've built a blog so that it creates traffic that you then divert to email marketing. Apparently, they were told, "the money is in the list".
But that's an incomplete story. Here's the trick. It's a loop that goes both ways. Yes, your blog should have fascinating content and should constantly encourage people to sign up for your email list.
But the blog itself should be making you money directly as well. You don't want to leave the entire weight of "creating profit" to your email lists. If you think you only use your blog to send people to the email list and then have these subscribers forget about the site, you're doing it wrong.
A) Your emails will become too salesy and pushy if they're responsible for all monetization directly
B) Some of your blog visitors won't sign up for your list, but they might click on an ad or an affiliate link
You want a synergistic relationship between your emails and your newsletter. For example, every time you post great content to your blog, this is a great excuse to email your readers about it.
When you want to sell people on a product, you can push for that sale directly in the email. That's sometimes the better option. Other times, you want to send a value-filled email that links to a blog post which then sells them on that product.
Notice the word "quality" in the sentence above? That's not a filler word. If you rush into promoting bad products as an affiliate, you are shooting yourself in the foot. People will lose trust in you, as well as your newsletter and recommendations.
But let's backtrack a little. If you're new to internet marketing, you might need some more general information about this. What is affiliate marketing in the first place? It's basically an arrangement where you put a link to someone's product, and if people go there and buy it, you get a commission. Pretty simple, right?
Not so fast, though. You want to take the time to find the right affiliate products to promote. Make sure that they resonate with the core philosophy of your newsletter or your brand. You don't want to promote products that in some way clash with what you or your brand represent.
Promoting the wrong affiliate products is an efficient way of killing your email marketingClick To TweetBasically, you have to make sure you only promote quality stuff. But that's just the first step! Also, realize that you will need to spend some time experimenting with different offers and how you pitch them. You might see some instant monetization, but you will need time to fully master this method. So keep learning and keep experimenting.
If you have a large enough email list, eventually some companies will ask you to do paid reviews. If you want to kickstart this process, you can do so by doing unpaid reviews.
Just write as many quality reviews as it takes until you become an authority that people in your industry look up to. Obviously, this will depend on the industry in which you operate. It's not applicable to every market. But it's a great way to achieve two things at once.
By becoming a renowned reviewer, you become a bigger authority in the eyes of both the consumers and sellers in that given market. Even if it doesn't result in offers for paid reviews, you will certainly benefit from creating quality reviews.
Also, consider combining this idea with affiliate marketing. This is one way to affiliate link to many products, even those you don't necessarily love. If you're reviewing a product (even negatively), it makes sense to (affiliate) link to the product. You'd be surprised, but you will definitely find that you even make money from products that you've reviewed negatively.
Once you get to the point where your subscribers like your content, you can offer a paid email subscription. Set up a monthly fee and offer premium content for your paid subscribers.
Just remember that you need to take this seriously. You need to prepare content that your subscribers really desire. It should be so good that they eagerly await each installment of those premium newsletters. You need to make them feel that they are really getting what they pay for.
Also, make sure it is content they can only find in the paid email newsletter. Do not place that content anywhere else. Don’t use your old blog posts as "premium content". But also don't later recycle premium content and republish it as an article somewhere. Those premium members will feel cheated and cancel the subscription.
This one will depend on your niche or industry. It's generally something you would consider if you're a single persona. The way that it works is that you ask for voluntary donations or "patronage" from your readers. It's different than a "premium content" model in some ways, but in some ways it's similar.
You might make it completely voluntary, where all your content is available to everyone. But if some readers feel like donating, they can do it. Alternatively, some people rely on a combination. They ask everyone for donations. But they also have special "bonuses" for the people who choose to sign up for a monthly thing.
The difference from a "premium subscription model" is that you can actually get both types of income this way. You get both one-time donations and people who sign-up for a recurring monthly thing. The name is different. It's called patronage, not premium subscription, but it's quite similar. Patreon is a popular platform used for this model.
Whichever path to monetization you choose, you're going to get it "wrong" at first. I don't mean to say that you'll make no money at all. What I'm saying is that your first attempts will be far from optimal. Each monetization method has its own learning curve.
You will have to experiment, watch what happens and then tweak your strategy. We could have an e-book on each of the methods mentioned above, there is definitely enough material for it. So just be aware of the fact that there is a learning curve with each monetization method. Accept that you will need to keep learning and improving to see "best results".
What if there was a service that optimized monetization for you. There isn't much of a learning curve with AdMailr, because our technology optimizes things on the fly. It chooses the optimal placements for ads and does this on the fly. It also chooses which ads would perform the best inside of your emails.
But wait, what is AdMailr and what are these ads about? Well, AdMailr is an email advertising platform that lets you easily monetize your newsletters. Email advertising is probably the fastest way to turn your newsletters into profit, today.
But we've gone a step further. AdMailr now supports native ads. If you're not familiar with native ads, let's just say they are likely to kill traditional advertising as we know it. People respond to and engage with native ads at far higher rates than traditional advertising.
And guess what, you can have automatically placed money-generating native-ads inside of your newsletters starting today. All you have to do is sign up for an AdMailr account. We make the monetization process effortless.
Email newsletters remain one of the most powerful digital marketing channels for advertising. Publishers don't deal very well with email ad management. Traditional web ad servers can't handle the unique challenges of implementing, tracking, and optimizing ad units in email newsletters. Publishers need tools built specifically for email ad management to maximize their newsletter revenue.
Admailr gives publishers a complete solution to manage email ads through its dedicated platform. The system makes ad delivery quick and campaign management simple. It also provides detailed analytics to track performance. This piece covers the basics of email advertising and the quickest ways to manage ads effectively. Publishers can use Admailr's platform to automate their email operations and optimize revenue through direct sales and network ads.
Email advertising stands out as an effective digital marketing approach that places promotional content in email newsletters to connect with subscribers. These ads land directly in subscribers' inboxes and create a chance to interact with an audience that already shows interest in the content.
Email ads represent permission-based promotional messages that blend into email newsletters. Recipients explicitly opt in to receive these communications. The ads appear in multiple formats, ranging from dedicated promotional sections to strategic banner placements within newsletter content. The main difference lies in reaching audiences who demonstrate interest in related content through their newsletter subscriptions.
Email advertising brings powerful advantages that make it crucial to modern digital marketing:
Email advertising's power shows in its 4.24% conversion rate that outperforms both search engine traffic (2.49%) and social media (0.59%). These numbers explain why publishers and advertisers now choose email newsletter advertising as their go-to channel to reach target audiences.
Publishers can substantially improve their newsletter monetization when they become skilled at email ad management. This requires a strategic approach that combines informed decisions with creative implementation to maintain subscriber participation.
Proper audience segmentation forms the foundation of successful ad management. Publishers need to segment their subscriber base through demographic data, behavioral patterns, and user activity. This approach enables precise ad targeting and drives better response rates. The main segmentation criteria include:
Ad placement in newsletters substantially affects their performance. These positions work best:
Timing plays a significant role in email ad performance. Publishers should follow these guidelines:
Smart marketers track more than just basic metrics to measure their ad success. These key metrics are the foundations of effective campaign monitoring:
Your success in ad management depends on how well you know your subscriber behavior. Publishers need to:
Admailr's platform helps publishers automate their ad management tasks while they retain control over targeting and delivery. The platform comes with built-in analytics tools that give immediate insights to optimize ad performance continuously.
Publishers can now use Admailr's complete platform to streamline their newsletter monetization. This platform changes the way publishers manage their advertising operations while they retain control of their newsletter content and existing advertiser relationships.
Admailr, provides a performance-based ad campaign management system that merges with existing email newsletters naturally. The platform supports both native and display ads. Publishers can:
Admailr makes ad implementation simple with its HTML tag technology. Publishers can blend ads into their content without complex coding knowledge. The system manages ad placement and rotation automatically, so you won't need manual updates or code changes.
Admailr's detailed analytics dashboard shows publishers how their ad campaigns perform. The Control Panel displays key metrics such as current earnings, clicks, and impressions. Publishers can access:
You can revolutionize your newsletter monetization. Admailr's automated platform helps you manage email ads quickly and effectively.
Email newsletter advertising revenue optimization needs a strategic approach to manage ads effectively. Publishers should think over their choices between direct sales and network ads to put optimization techniques into practice.
Direct ad sales let publishers control their inventory and earn higher revenue per impression. Publishers who work directly with advertisers can:
Network ads provide scalability and steady fill rates. This makes them a good choice for publishers who want reliable revenue without a dedicated sales team.
Publishers can blend direct sales with network ads to create a powerful monetization strategy. Here's how to make it work:
This smart combination helps publishers boost their email ad revenue while they retain control over inventory and maintain steady fill rates.
Publishers can boost their fill rates and CPMs by tracking essential performance metrics. Successful newsletters typically see CPMs between $15 and $30, while premium newsletters in luxury markets can reach $100+ per segment.
These strategies help maximize fill rates:
Admailr's platform handles these optimization tasks automatically. Publishers can concentrate on making strategic choices while the system manages technical details. The platform's live analytics spot opportunities to improve CPMs and track fill rate performance.
Want better newsletter revenue? Start managing your email ads with Admailr's detailed solution today.
Email newsletter advertising is a powerful revenue channel for publishers that delivers unique returns through targeted audience involvement and measurable results. Admailr's specialized platform helps publishers who don't deal very well with email ad management challenges. The platform provides automated tools for campaign optimization, performance tracking, and revenue maximization. Publishers can change their newsletter monetization strategy with sophisticated targeting capabilities, efficient operations, and up-to-the-minute data analysis while they retain control over their advertising relationships.
Publishers who welcome efficient email ad management systems are ready for green practices in the digital world. The platform knows how to support both direct sales and network ads. This creates opportunities for revenue expansion with up-to-the-minute performance insights. Smart publishers value automated solutions that eliminate manual processes and deliver optimal results. Are you ready to change your newsletter advertising strategy? Start managing your email ads with Admailr today to experience automated campaign optimization and improved revenue generation.
Admailr offers a streamlined platform that automates the process of ad placement and tracking in newsletters. It allows you to tag your content, set targeting parameters, and track results without needing complex coding knowledge.
Admailr simplifies ad management by automating ad placement, tracking performance, and optimizing ad delivery based on audience behavior. This leads to improved revenue, better ad targeting, and detailed performance insights.
Admailr allows you to strategically position ads within your newsletter content, such as after opening content or between sections, maximizing engagement and click-through rates. The platform also supports a range of ad formats for seamless integration.
You can use various formats, including native and display ads. Admailr's system is designed to blend these formats into your newsletter without disrupting the reader experience, ensuring ads fit naturally within your content.
Admailr provides access to a network of advertisers looking for email ad space, allowing publishers to fill inventory quickly. You can also manage direct ad sales if you prefer to control ad placements and set premium rates.
Admailr offers a live analytics dashboard where you can view metrics like clicks, impressions, revenue per thousand impressions (RPM), and audience engagement patterns, enabling real-time campaign adjustments.
Yes, Admailr supports a hybrid approach. You can mix direct ad sales with network ads, allowing direct relationships with advertisers while filling any remaining space with network ads to maximize revenue.
Admailr enables testing and adjusting ad delivery based on time zones and engagement patterns. Regular sending schedules help maintain subscriber trust, while data-driven adjustments ensure ads are delivered at optimal times.
By leveraging Admailr’s automated platform, you can achieve high fill rates and CPMs. The platform’s real-time performance tracking, flexible ad placements, and automated optimizations help publishers improve ad performance and revenue.
Admailr tracks open rates, click-through rates, RPM, and subscriber participation, allowing publishers to measure and refine their ad strategies based on real-time data and audience insights.
Are you wondering how to monetize email lists or what an email ad server does? The email ad server is here to help you leverage a mostly untapped channel of advertising, and that is email advertising.
Seeing that email has long been established as the de-facto highest-converting channel, marketers have always wondered why we can’t utilize ads inside emails the way we do with other channels. This is where the modern email ad server comes in.
The email ad is the equivalent to the ads you see on websites, or even traditional magazines and newspapers. It is essentially where an advertiser purchases space on a web page, magazine page, or a mobile app.
The publisher lets the advertiser place something in this space in return for some sort of a monetization scheme. For all intents and purposes, the advertiser usually utilizes this space to place a well designed graphical ad that calls to action of some sort.
The email ad is essentially a display ad, and it allows the advertiser to tap into a severely underutilized channel full of engaged and ready-to-buy audiences. The email publisher in turn gets to monetize their hard work by simply lending space in an email that’s already crafted for sending as it is.
You could always just manually put ads inside your newsletter by modifying the html code, so what’s the big deal here? If that’s all an ad server does, it’s next to useless. The idea is that it has to allow you to do in a manner that taps into what makes email powerful in the first place - relevance.
The reason email has unheard of conversion rates is because subscribers become loyal to a newsletter or brand, and develop a sort of a relationship of trust with the email sender. When email marketing is done right, it should feel as if an authority figure is helping you solve your problems, one-on-one.
The issue was how do you monetize your newsletter with other people’s ads and still maintain that relevance? Obviously placing random out of context ads would backfire. Until specialized ad email servers the only solution was to manually manage your ad inventory, and manually decide which ads would fit emails sent to which lists and segments.
An advanced email server is one that offers several benefits to both publishers and advertisers. The main ones include:
In essence, the main challenge with email monetization has always been twofold. Namely that finding the clients themselves can be a drain on your time and effort. And secondly, that even when you do get the clients, placing the ads in the right way can become a big effort.
Your job is to ensure that the ads are relevant. However, if you do all of this manually, it can get super-complicated. It might involve having to create endless variations of emails to make sure the right ads show to the right people. Why not just let an ad server do all of this for you?
By this point you’re probably convinced that you need to allow an ad server make your life easier. But here’s the catch, not all ad servers accomplish this. There is actually a mismatch between why ad servers were created and whether solutions out there manage to achieve said goal.
Unfortunately, most ad servers don’t meet the goal of making your life easier or being any better than doing everything on your own, manually.
If you’re going to put your trust into an ad server, it has to offer several benefits, with the main one being ease-of-use. You want an ad server that’s essentially self-explanatory and makes using it feel effortless and simple.
An ability to place relevant ads isn’t a distinguishing feature, it is the bare minimum for an ad server to carry that name. If you really want one that puts monetization (or advertising) on autopilot, you’ll want one that includes a marketplace.
This means that you can simply set what you need, and let it automatically handle things for you. If you’re a publisher, you want it to automatically pick the right advertisers (and ads) for you. And then you want it to charge those advertisers, and deliver you the earnings.
And if you’re an advertiser, you want to choose how you want to advertise and only pay for results. This is crucial, if an ad server charges on any model other than pay-per-click, run as fast as you can.
And then finally, if you are a publisher who already has advertisers knocking on your doors and offering money for your space, you’ll want a private marketplace option. This is where you can essentially add your clients on the advertiser side. Then, simply let the platform charge the clients per result. This ensures that both sides are satisfied.
A pay per click model is the best for all sides concerned. It gives you the publisher the right incentives, and it gives the advertiser long-term satisfaction. This means they are likely to stay around as an advertiser for as long as they have something to advertise.
And finally, it even gives the platform the incentive to make the matching and relevance algorithms as good as possible. When you tie the earnings to the actual results, everyone benefits.
Just like with anything else in business, you only get better results with things that you can track and measure. This however doesn’t mean that all reporting options are equal.
At AdMailr we went out of our way to make sure the reporting feature fits like a glove. It hits that perfect balance between power and simplicity. This means that you will find yourself using this feature more often than not. And in turn, this is likely to end up in massive improvements in your end results.
Not every ad server goes out of its way to build a precise algorithm. You want to see an algorithm that matches the right ads to the right people. Unfortunately, most ad servers are quite simple in how they match ads. This essentially defeats the main purpose of using an advanced ad server.
This is different from AdMailr where we utilize patent-pending personalization and matching technology. Our sophisticated data algorithms and matching technologies make sure you get results. The ads are served in a way that maximizes relevance, and hence clicks. This satisfies both advertiser and publisher.
The good news is that if you’re an advertiser, getting started is quick. All you have to do is signup for an AdMailr account for free. Just visit this page and choose “advertiser”.
If you’re a publisher looking to start monetizing your newsletter, setup is quick and easy. Just visit the signup page, choose the publisher, and then follow the instructions.
On the other hand, if you are a popular publisher with plenty of monetization offers, consider the private marketplace option. This is where you can use our ad server technology to quickly and easily manage your own ads and clients. Read more about that here.
Have you ever thought about leveraging email newsletters to boost your profits? Email Ad Servers are the innovative new “secret” that might be just what you’re looking for. And guess what, this is true whether you own an email list yourself, or want to leverage someone else’s email list.
Let’s face it: no channel has come even close to achieving the level of intimacy or relationship building power that email commands. And yet, building a list or becoming good at building an engaged audience takes time. So if you’re a business looking to connect with a pre-qualified, warm audience, email ads are the perfect solution for you.
And on the other hand, if you’re an email newsletter publisher, you know that managing monetization can be a drain on your energy and time. Wouldn’t it be cool if you could just focus on building the list and engagement, and then put monetization on autopilot?
This is where Email Ad Servers come in. They represent a solution that creates a perfect win-win solution for both publisher and advertiser. It makes everyone’s life easier.
So you’ve built up a decent little email list, and you’ve created some great engagement. You know that you’re essentially sitting on a gold mine, and your engaged fans would buy things that you promote. Sounds like an easy way to earn extra money right?
If you’re like most people, you probably dread the idea of having to figure out and manage the monetization. What do you even do? Start contacting a bunch of random people and businesses and pitch them on advertising their offers to your list?
Doesn’t sound like much fun, now does it? Fortunately, there is a solution to skip the dreaded “finding sponsors” phase. A good ad server platform like Admailr comes with its own public ad buying network. This means that you just set up the ad server, and the platform behind it sells ad space in your newsletter.
Are you a popular publisher who has plenty of monetization offers, but starting to find monetization management a chore? If it feels almost like a second extra job on top of maintaining, engaging and building your list, you’re not imagining it!
Without the power of an ad server, you’re doing a ton of manual work for no good reason. A good ad server should support private ad networks. And what’s that you might ask?
Well, imagine that you ran an ad platform where people can just come in and order and pay for apps from one interface. All you do is have them sign up, and that’s it. The ad server platform takes care of everything else for you.
You do not need to negotiate with every client separately, just let the platform manage the orders and serve the paid-for-orders in your name. With a platform like Admailr this is especially convenient, because aside from the easy and quick setup, you can set it and forget it.
There’s a reason why you have a popular and large list, and it has to do with your focus on email marketing and providing value to your readers. Let us help you streamline the monetization aspect so that you can focus on what you do best, delivering valuable, engaging email.
Are you the kind of person who keeps hearing about the power of email, but then shudder at the thought of having to set up email marketing systems, build lists, watch deliverability, master engagement and everything else?
You might be thinking that email marketing sounds like an entirely separate skillset to your main line of work. And you know what, you’re right! The truth is that email marketing is a profession in its own right. So what do you do if you’re unwilling to take on this entire new line of work?
The good news is that you don’t have to! Thanks to ad servers you can leverage all the purchasing hunger of an engaged email list, without having to take years to build one! You can simply piggyback off of someone else’s email list.
And the best part? An advanced ad server leader like Admailr automatically matches your ads to just the right newsletters and subscribers. With our patent-pending technology, we make sure that just the right subscribers will see your offer or ad, at just the right time.
At this point you’re probably seriously considering ad servers a go, but that brings up another, very important question. How do you choose the right ad server platform? Personally, I believe there are several things to look for.
Remember, the whole point of an ad server is to make your life easier. If your ad server ends up being just another headache in your life, that defeats the purpose.
Remember, if you’re an advertiser, the whole reason you’re looking at ad servers is because you want to skip all the work of setting up your own list. The right ad server should involve much less effort on your part than even setting up a basic, but decent email marketing system.
And if you’re a publisher, you could always do your own monetization tasks, whether that’s finding or manually managing ad clients and their ads.
Fortunately, at AdMailr we’ve understood that this is the most important characteristic of a good ad server, so this is built in at the core of AdMailr. Everything that we do is guided by the idea that it should make your life easier, whether you’re a publisher or an advertiser.
Not many people know this, but one of the reasons that Google became a multi-billion dollar franchise quickly, was because they pushed the pay-per-click model. It quickly became the most popular way to advertise online for a very simple reason. It is the most fair model out there.
You would think that the debate has been settled, but unfortunately in email advertising there are still some who sell email ads by impressions. As you might guess, with AdMailr you can expect to find a pay-per-click model.
Tracking and analytics can be a bit of a paradox with anyone doing business online. Looking at your data is often the best way to make good business decisions and grow as a business.
However, the issue is that if the analytics functionality is too overwhelming, it often ends up being less than useful. You should be able to look at the data and immediately “get it”, and understand what it all means. It shouldn’t require studying tutorials and acquiring a new skillset.
This is why AdMailr (and our related platforms) were always built to make looking at reports simple and straightforward.
In modern email marketing, personalization has essentially become a must-have. If you’re going to build a list full of engaged raving fans, you have to utilize personalization. This means delivering the right content, to the right people, at the right time.
Now, if you’re a successful publisher, you probably already know about this. In fact, that’s one of the main reasons you even have an engaged list that you want to monetize. But have you considered the advertiser’s side of the story?
Imagine that you’re manually selling ad spots to sponsors. If you’re just going to insert the same static ad to go show to all subscribers, are you really doing the advertiser justice? I mean, they’re looking to get some of the same love from your subscribers that you’re getting.
However, the reason that your subscribers are engaged is because of all the personalization work that you do. Whether this is having quality segmentation, timing or personalized frequency or even content, you do personalize your email marketing.
Now, you could try to manage the ad personalization yourself as well, so you’d manually create different ways to show different ad content based on the segment or other factors. However, at this point you’re basically trying to hack your way into replicating what ad servers do, and poorly at that.
If you’re the publisher, remember that personalization benefits you directly because you’re paid for each click. It is to your own advantage to make sure that the right subscribers are shown the right ads.
Fortunately for you, at AdMailr we’ve worked really hard to create some patent-pending ad serving personalization technology. This means that our data algorithms and sophisticated matching technology help deliver targeted ads without any effort on your part.
The good news is that if you’re an advertiser, getting started is quick. All you have to do is signup for an AdMailr account for free. Just visit this page and choose “advertiser”.
If you’re a publisher looking to start monetizing your newsletter, setup is quick and easy. Just visit the signup page, choose the publisher, and then follow the instructions.
On the other hand, if you are a popular publisher with plenty of monetization offers, but not enough time to manage them, consider the private marketplace option. This is where you can use our ad server technology to quickly and easily manage your own ads and clients. Read more about that here.
If you're wondering whether native ads can fit into your content marketing strategy, this is the easiest answer I can ever give: “Absolutely!”. In fact, these two are a perfect match. If your question is more along the lines of “How can I make native ads part of my content marketing strategy?”, read on for the details.
But first, more on this “perfect match” dynamic. If you look at high-quality native ads, they all basically guide the visitor towards your highly valuable content. In other words, if the visitor clicks on your native ads, they’ll end up checking out the quality content on your website.
Native advertising and content marketing are a perfect match. Why? Both are based on promoting high-value content.Click To TweetAnd what is content marketing again? It’s a strategy where you create a ton of goodwill, trust and adoring fans that love to buy from you. How do you do this? By publishing a lot of highly valuable content. Are you starting to see the commonalities with native advertising?
If you’re doing content marketing, you have already laid the groundwork for making the most out of native ads. All you have to do is point those ads to your highly valuable content.
Here’s where the partnership becomes more apparent. As it turns out, it’s no longer enough to merely “put your awesome content out there”. A while ago, all you had to do was publish lots of good content.
The adage “Build it and they will come” actually worked in the early days. Nowadays, this is simply not enough. You actually have to push that process along by promoting your content. While promoting your content using other channels can work decently, it is native ads that are best suited to this purpose.
Some marketers incorrectly use the term “native ads” to refer to advertorials. An advertorial requires the advertiser to publish a full editorial on the website of a given publisher. Let’s say that the advertiser is IBM, and the publisher is Fortune.
If IBM publishes an advertorial on Fortune, it will appear just like a regular Fortune story, and it will actually be hosted on the Fortune.com website. The advertorial looks exactly the same as that publisher’s regular editorial content, and it’s hosted on the publisher’s website. The only difference from regular articles is that it says “sponsored by IBM”, or whoever is sponsoring that advertorial.
When we talk about native ads, we are referring to the kind of native ads you see served by a native ad platform like Outbrain or Taboola. Oftentimes, this is where you have a recommendation engine that recommends related or relevant content. There is typically a listing of “recommended reading” where each recommended item is represented with a thumbnail and a teaser.
Let’s say that you’re reading TechCrunch. Most of the recommended pieces link to content by TechCrunch itself. Some of them, however, are “native ads” and link to content on third party sites (content from advertisers). The native ad items linking to third-party advertisers will look and feel exactly the same as the items linking to internal TechCrunch content.
You don’t want to view native advertising as this isolated thing you do to “purchase more traffic”. Instead, you want to look at native advertising as an extension of your content marketing. Perhaps even an integral part of your “content marketing strategy”.
It’s kind of like how you write a blog post, and then you write a tweet about your brand new post and how it’s so very informative. Now consider this. Many of your Twitter subscribers will be there because they like the fact you share links to informative content.
So when you write great content and share it on Twitter, your Twitter presence benefits from it. But your content benefits from it being promoted on Twitter as well. Do you see how there’s a synergistic relationship going on there?
It’s similar (but different) with native advertising. Think about it: what does it take to get the most out of your native ads? Ponder on this for a while and you'll start to see how it relates to content marketing.
To get the most out of native advertising, you need to promote content that people want to click and read. You need to match the experience people are accustomed to. When they see your native ad on their favorite blog, the content being advertised needs to provide a similar value proposition and “feel similar”.
So you’re choosing your content to fit the needs of highly-effective native advertising. That, in turn, brings you a massive amount of new people to your content. Then, you can convert these people to email subscribers, Twitter followers, etc.
Choosing your audience when considering native ads is similar to choosing an audience for your general content marketing. You need to identify your target audience, find out what they care about and where you can reach them best.
Native ads are the perfect supplement to your content marketing, they let you reach new and different demographics.Click To TweetKeep in mind that different demographics prefer different content. Different native ads will need to promote different types of content.
The single most common mistake you will see with marketers is that they become overzealous when applying new marketing strategies. This results in disappointment and failure, or additional impatience and even more mistakes.
You want to take your time to do native advertising right, so here are some guidelines on how to do just that:
- Use high-quality content – you already use high-quality content as part of your content marketing strategy. Make sure this is also true with content that you promote using native ads.
- Avoid overly promotional language – Refer to the mantra “educate first, sell second”. You want your native ad content to give a ton of value upfront.
Avoid the temptation to make it into a pitch for your products and services. Find a way to naturally and subtly transition into mentioning your products and services at the end of your content, but only after you’ve delivered several pages of high-quality content.
- Focus on providing value – you want to entertain, educate or inform your readers. Just like you do with the rest of your content marketing.
- Stay true to your business goals – you need to carefully plan and align every part of the tactic. You need to do it in a way it can fit into your overall business goals.
- Stay true to your brand – every piece of content you put out there should resonate with your company culture and brand voice. Don’t forget that.
If you want an easy way to get started with native advertising, I have some good news for you. No, scratch that, I have two great things to share with you.
- As great as native advertising is, there is something even better. Native ads placed inside of popular and trusted newsletters. All the smart marketers are getting in on this and soon, all your competitors will do it, too.
- We’ve worked really hard to produce a super intuitive native advertising platform that lets you run native ads in minutes. It might just be the easiest way to get into native advertising.
Give AdMailr a try today. Creating an account is easy and completely free. You'll be able to run native ads in no time. And better yet, it will be in the highest converting medium of all - email newsletters.
The spending on digital ads has skyrocketed in recent years (some sources estimate the worth of the native industry at around $59 billion). And there’s a good reason for this growth. Native advertising has incredibly high engagement rates compared to all other forms of advertising. It's the ideal way to initiate relationships with consumers.
Yes, native advertising budgets have exploded. No, the trend isn't slowing down, in fact it's accelerating.Click To TweetLooking at all of this, you might be under the impression that it can’t get any better for native. You might assume that native advertising is unlikely to surpass its current rate of growth. However, we believe that it's still in its early years and about to take over traditional advertising. Read on to learn about these trends in more detail.
Although spending on digital and native advertising is at an all-time high, the native ad market remains ripe for expansion. Native is a hot topic in the advertising industry and it’s easy to understand what the fuss is all about.
Publishers and marketers can create ads formatted similarly to their content, giving consumers a much richer experience. Native ads also have soaring click rates, and they are already beating traditional ads in this regard (especially on mobile); Not to mention they are also cheaper to run.
This all leads to increased spending on native ads (better bang for the buck). According to data from BI Intelligence, spending on native ads will grow to $21 billion in 2018. In comparison, only $4.7 billion were spent in 2013.
At one time, big publishers got the bright idea that they could pester users into disabling ad blockers. At the time it seemed like a rational strategy. Unfortunately, it backfired on both publishers and brands.
Popular websites such as Forbes and Wired even pleaded with users that they turn-off their ad-blockers before visiting the websites. Some websites even flat-out refused to let a user read content if they had an ad-blocker enabled.
But these pleadings were seen as being annoying and desperate. Much like those flashy display ads that the user was trying to block in the first place. Readers, for the most part, chose to browse away and go to websites that don’t pester them with such demands.
Ad-blockers have resulted in a loss of revenue for publishers and brands, estimated at around $22 billion in 2015 alone. Scary, isn’t it?
Now, let’s look at where all of this is heading
The main philosophy of most ad blockers is that they’re only trying to block intrusive and annoying ads. This means that native ads aren’t being blocked by the major ad blockers. This is based on the notion that native ads aren’t intrusive or annoying.
There's a reason that adblockers ignore native ads. They're not seen as intrusive. However, this might change.Click To TweetThere is, however, some discussion about the potentially intrusive nature of native ad providers like Taboola and Outbrain. Translation: ad blockers might soon start blocking them. This is quite a realistic possibility for the coming period and something you should consider.
The good news is that even if this happens, it would only apply to those specifics networks, not native ads in general.
You’ve probably heard about this too many times by now. Mobile is taking over the internet. More and more people are primarily accessing the internet from their mobile devices as opposed to their PCs.
According to some reports, the number of mobile (smartphone and tablet) users has already surpassed desktop PC and laptop users. Most ads today are seen on mobile devices.
According to some estimates, native advertising will account for 63.2% of all global mobile display advertising by 2020, up from 52% in 2015.
A lot of popular sites such as CNN and ESPN have embraced “recommendation” native ads as part of their strategy. They incorporate these widgets that display "interesting content from around the web" relevant to their audience. Most of these are actually just native ads.
Expect more and more brands and publishers to embrace this trend and apply similar strategies to capitalize on native ads.
Native advertising isn’t about merely masquerading your ad to “blend in”. It’s about an entire experience that runs on a different philosophy than traditional ads. Yes, you will see plenty of native ads that are traditional ads in disguise. You click on a native ad with a bombastic headline and end up getting a sales pitch.
These are simply direct advertisers (ab)using a native ad delivery platform. The ones who get the most out of native advertising understand the bigger picture. It’s about providing the consumer with a value-driven experience. The same kind of experience they’re used to when they consume content from the publisher they already love and trust.
If you're not doing storytelling in your native ad campaigns, you're not fully utilizing the power of native.Click To TweetThe stories that will improve people’s lives are the stories that will be told by native advertisers. To put it in less poetic terms, native advertisers will have to master the art of storytelling. Expect to see this reflected in the headlines.
The number of headlines that promise the reader a good story for clicking on the ad will grow. And good native advertisers will deliver on the promise, realizing that the story needs to deliver value first, and only promote their product second.
Why do native ads work so well? It’s simple. They utilize the power of relationships. When your native ad appears on a website, that reader has a relationship with this website. They trust and like that publisher. And unlike traditional direct ads, a native ad lets you borrow from that trust and piggyback on that relationship.
Now, focus on that keyword there: relationships. What is the one major marketing channel that best represents relationship-driven marketing? You’ve guessed it - email marketing.
What if you could combine these two powerful strategies? The native ads that capitalize on pre-built relationships, and the email channel that dominates in terms of creating relationships.
Well, you can actually do this, and it’s quite simple. Just run native ads inside of emails. If you think about it, an email-based relationship is much deeper than any website-based relationship.
Sure, people have their favorite websites and feel some level of trust in their favorite bloggers or authors. But no website can come close to the personal feeling that is achieved by email marketing. When a recommended native ad appears inside of an email that those readers love, the level is magnified tremendously.
Hence, expect more marketers to catch on to this and start running native ads inside of popular newsletters. Fortunately, you can beat your competitors and get on the train much sooner.
At AdMailr, we’ve worked really hard to produce the most straightforward email advertising platform. We’re also leading the pack with our passion for email-based native advertising. You can join today and be one of the first in your field to experience the power of email native ads.
If you want to produce a quality native advertising article, you first have to understand native advertising itself. You need to “get” why native advertising works as well as it does, and then use this understanding to your benefit.
I personally like the definition I found on Sharethrough. According to them, native ads are “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”
The reason that native ads work so well? They provide a disruption-free seamless experience.Click To TweetI highlighted the word “experience” for a reason. Many definitions fail to mention this part. You will often hear that a native ad only “resembles” and has the same “look & feel” as the medium in which it is placed.
That is not a sufficient description, though. The reason that native ads work so well is that they offer the consumer a seamless experience. Take traditional ads as a comparison. You’re reading a website, and then some flashy banner appears on the side. It’s a disruption, isn’t it?
A native ad doesn’t feel like a disruption, it feels like an organic part of the context in which it resides. Having similar design to the other website elements helps, but that’s just the first step.
When the reader clicks on the native ad, you don’t want them to experience a sudden transition. You will see many native advertisers make this mistake.
Their native ad will fit in well with the publisher’s medium so it will get a lot of clicks. But then, these people who do click on the ad are in for a shock. After clicking on this ad (which doesn’t look like an ad), they’re suddenly met with a completely different experience. There's no gradual transition.
Even if this visitor does continue reading and eventually converts into a customer, we cannot say that they had a seamless experience. Keep that in mind as you read on and learn how to write your native ad articles.
Think about the reasons you are running a native ad. What do you want to achieve with the ad and what do you expect from consumers?
Do you want consumers to buy your product or service? Perhaps you just want a boost to your website traffic and have no additional goals? Or maybe you want to get some emails from qualified leads. Make sure to note down these goals before you proceed. It will be important.
If you plan on manually arranging a spot on a single publisher’s medium, this is a bit easier. Just talk to the publisher directly about where your ad will display. Then browse their website a bit to feel what it's like for the average reader. Ultimately, use this understanding to make sure your native ad article doesn't stray far from that.
If you’re going to use a native advertising platform, you can't manually explore every possible website that might feature your ad. You will have to make a general ad that "generally fits" most typical websites where it gets displayed.
Find some websites that use the platform of your choice and study how other advertisers are doing it. Notice which ones stick out badly, and which ones do a good job. Analyze these findings and use them in creating your own ad and article.
Native ad articles should be informational, educational and interesting to read. Don’t jump straight to selling your product or whatever your conversion goal is. Offer some background information and key industry info.
Ideally, the first 1/2 of the reading experience should be purely about giving value. No mention of your company, your services or your goals. Just cover the topic that people come to learn about. In a word: make it about them, not yourself.
The information should be as useful as possible, while still leaving readers wanting for more. This makes it more likely that they’ll desire a product you sell or other content that you publish.
Writing native ad articles is an art. Give enough value to establish yourself, but know when to hold back.Click To TweetFor example, if your goal is to get people onto your email list, your content should aim to leave them wanting more information. It's an excellent way to get them to sign up for your email list.
If you want to sell a product, make sure that the information in your article helps in solving most of their pain points, but not all. Hint at the fact that there's a major point which can't be solved by reading an article. In fact, this point is best solved by purchasing your product or service. And that brings us to the next point.
You're publishing a native ad for a reason: you want your customers to buy your webinar course, download your whitepaper or hire you for consulting services.
It can also be about signing up for a newsletter, buying a product or booking a consultation; Any conversion goal you can have in an online environment.
The trick here is to consider the overall experience. You want to make people take action, but you want to do it in a way that feels organic and natural. It needs to be a tie-in to the overall story presented in your article, a logical sequitur, if you will.
You'll want to experiment with several alterations of the title, as well as test different endings and intros. The fact is that you don't know what content will produce optimal results with traffic coming from a native ad. One of your alterations will produce significantly better results than the others.
You can find out what works in one of two ways. You can simply change up the content after it’s been linked to from a native ad. And then, just note which versions produce better results.
Alternatively, you can do exploratory tests in advance. This will give you a better idea what content might perform better as an ad.
Simply point some PPC traffic to the page that hosts the native advertising article, and split test some of the alterations. That way, you’ll have a better idea what content is worthy of being linked to from a native ad.
Did you know that you can now have native ads inside of emails? This method combines two high-potency strategies into one. If you consider why native ads work so well, it’s because they utilize the power of relationship-driven marketing.
When you run a native-ad, your ad is "piggybacking" off of the relationship that the reader has with that publisher. They trust that website, so when they see your native ad, they also trust you. This is because your native ad looks and feels as part of that website.
Relationship-driven marketing is taking over the world as we speak, and for a good reason. It works way better than traditional marketing ever did. People want to buy from those whom they have a relationship with. To utilize this fact, you can do your own content marketing, social media marketing and build your own email list.
But you can also use the relationships that others have built. This is how native ads work. But stop here for a second, and think about the following. Which form of marketing builds the best relationships? All the data shows that this would be email marketing.
Emails have the highest conversion rates of anything out there. People just seem to love buying whatever you sell in your emails. What if you could tap into that power without having to wait for your own email list to grow? This is where native ads for email come in.
At AdMailr we believe that native ads are the future of email advertising. This is why we created a platform which makes it effortless to place your native ads in popular newsletters that readers love and trust. Give it a try today. It might be the best marketing decision you've ever made.
If you have anything to add I'd love to hear from you in the comments area and if you feel like this is worth sharing please share it! 🙂
Is email advertising one of the most underutilized advertising channels? Is it about to explode in importance and popularity? We definitely think so. Just consider some of these facts:
Whether you want to advertise in other people’s emails or make more money from your own emails by selling ad-space, it’s time to start leveraging this opportunity. That is why we’ve prepared a quick guide to help you out.
If you want to buy ad space in other people’s emails, first you must learn the difference between the different kinds of ads. This will help you decide how to go about advertising. The following 3 types of ads exist in both website advertising and email advertising.
This is the most well-known form of advertising online. Everyone knows what a banner is. We’ve all seen millions of banners since the day we started using the internet. They’re almost on every website you’ll ever visit. But that’s actually where the problem comes in.
As of today, most internet users have developed something that’s known as “banner blindness”. In other words, their brains have become accustomed to filtering out banners. They don’t even perceive that banner sitting on the side, trying to get their attention.
This is why banners on websites today have incredibly low clickthrough rates. It’s also why many advertisers are switching to native ads, but more on that later.
Yet, brands still tend to use banner ads. In 2015 a total of $27.05 billion was spent on display ads alone. And today, designers and advertisers have to fight much harder to get the attention of internet users. They have to constantly come up with new ideas and designs that are pretty clever to get any attention at all.
Retargeting is another strategy that marketers utilize these days to help slow down the death of traditional advertising. With this technology, the banner ads that you see are very personalized to your interests and needs. They are based on your browsing history and the content you read most of the time.
Will retargeting save display ads? Maybe. It uses a similar psychological mechanism as native ads.Click To TweetThe good news here is that when banner ads feel more personal, they can still perform relatively well. This is why retargeting works. It is also why banner ads still do relatively well when displayed inside of emails.
They are received better because they "feel more personal". If you pick a newsletter that covers topics related to your banner ad, you can be sure it will get a pretty good click through rate.
This means that you can get good results from display ads without having to do so much work. You don't have to spend a lot of time crafting advanced retargeting strategies or super-clever attention-getting graphics. Just put your ads inside of an email newsletter that people trust. But wait, how do you do that?
This is where AdMailr comes in. We've developed a straightforward platform that helps you advertise in emails. While we (at AdMailr) believe that Native Ads are the future of advertising, we still support display ads. In fact, AdMailr might just be the easiest way to dive right in and place some of your display ads in emails. Give it a try.
Native advertising is slowly starting to take over the field of advertising, and for a good reason. If you didn't know, a native ad is basically an ad that doesn’t look like an ad. It’s a special kind of paid advertisement that blends into a given medium. In other words, it looks like it’s part of the website you’re seeing.
A popular example are those widgets you see with “recommended posts” or “recommended reading”. It’s basically a list of items, usually with a thumbnail, title, and a teaser line.
Some of the items will be links to posts on that same website, whilst others will actually link to a 3rd party website. Those 3rd party items are actually native ads, but they don’t look different than the other items on the list.
Now, this is just one example of a “native ad”. There are actually many different implementations of the concept. The one thing they all have in common is that they work much better than traditional display ads. The reason for this is simple - native ads look like they are part of the editorial content.
Fortunately for you, it is now possible to use native advertising inside of emails. Enter AdMailr - a company that’s passionate about being a leader in native email advertising. You can join today and start utilizing the power of native email ads long before your competitors learn about this strategy.
You might occasionally see a feature editorial in a major publication like the New York Times, and it will say something like “Sponsored By IBM”. This is one major example of how sponsored content works. It’s different than a native ad because it appears on the actual medium in its fullest.
A native ad will blend into the publisher’s content and divert people towards your content, which you actually host on your own medium. Sponsored content, on the other hand, will have the full content being hosted and published on that publisher’s medium.
This option requires more work and investment than native or display ads. This is why you will mostly only see bigger companies using it. And yes, just like the other two types of ads, you can have sponsored content in emails as well.
Unlike with native or display ads, there is no way to automate advertising with sponsored content in emails. You will generally need to reach out to newsletter publishers directly and win them over.
If they like what you write about, you might reach an arrangement where they let you publish sponsored content in their newsletter.
If you want to sell ad space in your emails, you must be certain that your emails are well accepted with your list. You constantly need to improve your newsletters, your emailing practices and the quality of your list. It also helps to perform regular list-hygiene.
Want to make more money selling ads in your newsletter? Focus on constantly improving the 3 metrics of email quality.Click To TweetThe three most important metrics of quality for your email list are the open rate, the click through rate and the unsubscribe rate.
You need to watch the un-subscribers rate because it can seriously damage your reputation. If you see that the rate is high, you need to take action and understand the reason why people are unsubscribing.
There can be many reasons why they might be leaving. Look to your email reports to find out if there are specific points at which they drop out. Are there specific emails that produce more unsubscriptions? Does it happen more with certain campaigns?
And if a lot of these unsubscriptions are happening right as people join, you need to review your entire opt-in process. Are you tricking them to join in some way without being fully transparent regarding what they will get into?
If your open rates are low, there are many possible reasons. If it isn't associated with a high-unsubscription rate, it usually means that you're not getting the content right. Perhaps much of your content isn't interesting to most readers, but they choose to stay because you "occasionally have good stuff".
To improve this situation, you want to do more segmentation and personalization. Delve deep and find out what segments of your list are into which kinds of topics and emails. Then find ways to make a person's presence on your list more personalized. This is a broad topic in and of itself, but we have you covered on the Emercury blog. Start with our guide on behavioral email marketing.
If the click-through rate is low, this can be an issue, assuming the previous two factors aren't. If your open rates are high, but people still aren't clicking on your links, you need to train your readers to become "clickers" or "action-takers". This is important if you're going to sell ad space. If they're not clicking your links much, they won't click on ads much either.
You want to study subjects like copywriting, conversion and how to craft quality CTAs. Then, set a goal to get more people to click your links early on in their membership. If you train them to click links while they're new subscribers, they're more likely to keep clicking later on. This includes both your links and any of the ads.
The best customers for your ad space are some of your already existing business partners. Also, you can ask some of your customers if they need your ad space. However, you must remember that each ad must fit well in your email.
For example, if your company is in the fashion industry, the ad can’t be about professional maids. If you can’t find someone to buy your ad space, you can ask for help. At Admailr, we always connect the right ad buyers with the right ad sellers.
Whether you want to buy or sell ad space, it's a lot easier with an automated platform that handles it for you. AdMailr is one of the leading email advertising platforms, and we're still growing. If you want a straightforward way to immediately get into email advertising, this is for you.
You can get an account and set it up in minutes. Give it a try today, it costs nothing to get a peek at how effortless email advertising can be.
