Email marketing has long been a powerful tool for businesses, but monetizing email content has traditionally been complex and inefficient. Enter email ad servers—a revolutionary solution that brings programmatic ad management directly to recipients’ inboxes.
Admailr’s Email Ad Server streamlines the process for publishers and advertisers, providing a seamless, automated, and data-driven platform to serve targeted ads in newsletters and email campaigns. This blog explores the power of email ad servers and why Admailr stands out as the best solution for managing email ads.
Email monetization allows publishers to leverage their subscriber lists to generate revenue through targeted advertising. Traditionally, publishers and advertisers had to engage in extensive back-and-forth negotiations, manual ad placements with HTML code, and cumbersome tracking. Email ad servers eliminate these inefficiencies by automating the entire process - and that is what Admailr is, a powerful email ad server for publishers who want to manage their own ads in email campaigns.
For Publishers Managing Email Ads
For Publishers Monetizing Newsletters
For Advertising in Newsletters
An email ad is a digital equivalent of traditional print ads, like those found in newspapers and magazines. These display ads allow publishers to generate revenue by selling ad space in newsletters, similar to how websites monetize through banner ads. For publishers who already have their own ads or manage directly sold email ads, this means access to a platform that can provide automated email ad insertion, without toggling between different platforms or manually adding/removing HTML codes.
Advertisers, on the other hand, benefit by purchasing ad space in newsletters that cater to their target audience. Unlike traditional online display ads, email ads are delivered directly to recipients' inboxes, ensuring higher engagement and visibility.
Google Ads, despite being one of the most powerful digital advertising platforms, is not designed for email ads. Here’s why:
Google Ads operates on search, display, and video ad networks, but it does not have a dedicated solution for serving ads within emails. Unlike websites and mobile apps, emails do not function as dynamic ad-serving environments, making it impossible for Google Ads to integrate natively.
Google Ads relies on real-time bidding (RTB) and auction-based ad placements, which require dynamic content loading. However, emails are static once sent, meaning they cannot fetch new ad content dynamically the way web pages or mobile apps do.
Emails are heavily restricted in their ability to display external scripts and ad formats. Unlike a webpage where ads can be inserted via JavaScript, emails cannot execute JavaScript or dynamically refresh ad content from an external ad network like Google Ads.
Google Ads tracks user engagement via cookies, JavaScript, and tracking pixels, which do not function properly within email environments due to restrictions imposed by email clients like Gmail, Outlook, and Apple Mail. This makes it impossible to track impressions, clicks, and conversions accurately.
Google Ad Manager (GAM) is an ad-serving platform used by publishers to manage their ad inventory, but it does not support email advertising due to the following reasons:
GAM is optimized for web and mobile ad placements, such as display, video, and native ads. It does not offer ad formats designed for email integration, limiting its ability to serve ads in newsletters.
Ad Manager relies on programmatic ad exchanges to fill ad slots dynamically. However, emails cannot communicate with ad servers after being sent, meaning ads must be predefined before delivery, which GAM is not designed to handle.
GAM’s ad-serving relies on JavaScript-based ad tags, which do not function in email environments. Unlike a website that can load ads in real time, an email cannot refresh or pull in ads dynamically from GAM’s inventory.
GAM tracks impressions and clicks through tracking scripts embedded in ads, which most email clients block. This results in inaccurate or nonexistent tracking data for email ad campaigns.
An email ad server is a dedicated AdTech solution designed to deliver, manage, track, and optimize advertisements in emails. Instead of manually inserting ads into emails, an email ad server automates the process by dynamically serving the right ad to the right recipient based on targeting parameters.
Much like Google Ad Manager for display advertising, an email ad server provides the infrastructure for advertisers to create and deploy campaigns while enabling publishers to efficiently manage ad inventory. The platform automates the selection and placement of ads based on predefined targeting rules, maximizing relevance, engagement, and revenue.
Admailr’s Email Ad Server is designed to help publishers maximize their email monetization efforts while providing advertisers with a seamless platform to reach engaged audiences. Here’s why Admailr stands out:
The rise of email ad servers is transforming the digital advertising landscape, providing a cost-effective, automated, and targeted way to reach already engaged audiences. Admailr’s Email Ad Server is the ultimate solution for publishers looking to manage directly sold email ads, monetize their email lists and advertisers seeking high-performance marketing opportunities.
So you've started an email newsletter, and it seems to be going well. Your subscribers are eagerly opening every issue, you even get a few positive replies here and there. This is probably the right time to learn what it takes to monetize a newsletter.
While there are literally hundreds of things you can do to turn an email list into more profit, we'll cover the simplest and most straightforward methods here. Most of these are well-established classics, but stay tuned until the end.
We're also going to reveal a brand new way to monetize your email newsletter, right at the end of this article. Hint, it's an awesome new way of turning email newsletters into cash...
That being said, let's look at how you can get started with monetizing your newsletters.
Your website exists to turn traffic into profit. There are many ways it can do this, including placing paid ads on your site, linking to affiliate products for a commission, and pitching your own products.
'The money is in the list' - one of the most misunderstood concepts in email marketingClick To TweetThis one kind of trips some people up. Some of them will say: "But wait! I built the website so that it sends people to my email list, now I'm sending them back to the website!?" They were told that you've built a blog so that it creates traffic that you then divert to email marketing. Apparently, they were told, "the money is in the list".
But that's an incomplete story. Here's the trick. It's a loop that goes both ways. Yes, your blog should have fascinating content and should constantly encourage people to sign up for your email list.
But the blog itself should be making you money directly as well. You don't want to leave the entire weight of "creating profit" to your email lists. If you think you only use your blog to send people to the email list and then have these subscribers forget about the site, you're doing it wrong.
A) Your emails will become too salesy and pushy if they're responsible for all monetization directly
B) Some of your blog visitors won't sign up for your list, but they might click on an ad or an affiliate link
You want a synergistic relationship between your emails and your newsletter. For example, every time you post great content to your blog, this is a great excuse to email your readers about it.
When you want to sell people on a product, you can push for that sale directly in the email. That's sometimes the better option. Other times, you want to send a value-filled email that links to a blog post which then sells them on that product.
Notice the word "quality" in the sentence above? That's not a filler word. If you rush into promoting bad products as an affiliate, you are shooting yourself in the foot. People will lose trust in you, as well as your newsletter and recommendations.
But let's backtrack a little. If you're new to internet marketing, you might need some more general information about this. What is affiliate marketing in the first place? It's basically an arrangement where you put a link to someone's product, and if people go there and buy it, you get a commission. Pretty simple, right?
Not so fast, though. You want to take the time to find the right affiliate products to promote. Make sure that they resonate with the core philosophy of your newsletter or your brand. You don't want to promote products that in some way clash with what you or your brand represent.
Promoting the wrong affiliate products is an efficient way of killing your email marketingClick To TweetBasically, you have to make sure you only promote quality stuff. But that's just the first step! Also, realize that you will need to spend some time experimenting with different offers and how you pitch them. You might see some instant monetization, but you will need time to fully master this method. So keep learning and keep experimenting.
If you have a large enough email list, eventually some companies will ask you to do paid reviews. If you want to kickstart this process, you can do so by doing unpaid reviews.
Just write as many quality reviews as it takes until you become an authority that people in your industry look up to. Obviously, this will depend on the industry in which you operate. It's not applicable to every market. But it's a great way to achieve two things at once.
By becoming a renowned reviewer, you become a bigger authority in the eyes of both the consumers and sellers in that given market. Even if it doesn't result in offers for paid reviews, you will certainly benefit from creating quality reviews.
Also, consider combining this idea with affiliate marketing. This is one way to affiliate link to many products, even those you don't necessarily love. If you're reviewing a product (even negatively), it makes sense to (affiliate) link to the product. You'd be surprised, but you will definitely find that you even make money from products that you've reviewed negatively.
Once you get to the point where your subscribers like your content, you can offer a paid email subscription. Set up a monthly fee and offer premium content for your paid subscribers.
Just remember that you need to take this seriously. You need to prepare content that your subscribers really desire. It should be so good that they eagerly await each installment of those premium newsletters. You need to make them feel that they are really getting what they pay for.
Also, make sure it is content they can only find in the paid email newsletter. Do not place that content anywhere else. Don’t use your old blog posts as "premium content". But also don't later recycle premium content and republish it as an article somewhere. Those premium members will feel cheated and cancel the subscription.
This one will depend on your niche or industry. It's generally something you would consider if you're a single persona. The way that it works is that you ask for voluntary donations or "patronage" from your readers. It's different than a "premium content" model in some ways, but in some ways it's similar.
You might make it completely voluntary, where all your content is available to everyone. But if some readers feel like donating, they can do it. Alternatively, some people rely on a combination. They ask everyone for donations. But they also have special "bonuses" for the people who choose to sign up for a monthly thing.
The difference from a "premium subscription model" is that you can actually get both types of income this way. You get both one-time donations and people who sign-up for a recurring monthly thing. The name is different. It's called patronage, not premium subscription, but it's quite similar. Patreon is a popular platform used for this model.
Whichever path to monetization you choose, you're going to get it "wrong" at first. I don't mean to say that you'll make no money at all. What I'm saying is that your first attempts will be far from optimal. Each monetization method has its own learning curve.
You will have to experiment, watch what happens and then tweak your strategy. We could have an e-book on each of the methods mentioned above, there is definitely enough material for it. So just be aware of the fact that there is a learning curve with each monetization method. Accept that you will need to keep learning and improving to see "best results".
What if there was a service that optimized monetization for you. There isn't much of a learning curve with AdMailr, because our technology optimizes things on the fly. It chooses the optimal placements for ads and does this on the fly. It also chooses which ads would perform the best inside of your emails.
But wait, what is AdMailr and what are these ads about? Well, AdMailr is an email advertising platform that lets you easily monetize your newsletters. Email advertising is probably the fastest way to turn your newsletters into profit, today.
But we've gone a step further. AdMailr now supports native ads. If you're not familiar with native ads, let's just say they are likely to kill traditional advertising as we know it. People respond to and engage with native ads at far higher rates than traditional advertising.
And guess what, you can have automatically placed money-generating native-ads inside of your newsletters starting today. All you have to do is sign up for an AdMailr account. We make the monetization process effortless.
Email newsletters remain one of the most powerful digital marketing channels for advertising. Publishers don't deal very well with email ad management. Traditional web ad servers can't handle the unique challenges of implementing, tracking, and optimizing ad units in email newsletters. Publishers need tools built specifically for email ad management to maximize their newsletter revenue.
Admailr gives publishers a complete solution to manage email ads through its dedicated platform. The system makes ad delivery quick and campaign management simple. It also provides detailed analytics to track performance. This piece covers the basics of email advertising and the quickest ways to manage ads effectively. Publishers can use Admailr's platform to automate their email operations and optimize revenue through direct sales and network ads.
Email advertising stands out as an effective digital marketing approach that places promotional content in email newsletters to connect with subscribers. These ads land directly in subscribers' inboxes and create a chance to interact with an audience that already shows interest in the content.
Email ads represent permission-based promotional messages that blend into email newsletters. Recipients explicitly opt in to receive these communications. The ads appear in multiple formats, ranging from dedicated promotional sections to strategic banner placements within newsletter content. The main difference lies in reaching audiences who demonstrate interest in related content through their newsletter subscriptions.
Email advertising brings powerful advantages that make it crucial to modern digital marketing:
Email advertising's power shows in its 4.24% conversion rate that outperforms both search engine traffic (2.49%) and social media (0.59%). These numbers explain why publishers and advertisers now choose email newsletter advertising as their go-to channel to reach target audiences.
Publishers can substantially improve their newsletter monetization when they become skilled at email ad management. This requires a strategic approach that combines informed decisions with creative implementation to maintain subscriber participation.
Proper audience segmentation forms the foundation of successful ad management. Publishers need to segment their subscriber base through demographic data, behavioral patterns, and user activity. This approach enables precise ad targeting and drives better response rates. The main segmentation criteria include:
Ad placement in newsletters substantially affects their performance. These positions work best:
Timing plays a significant role in email ad performance. Publishers should follow these guidelines:
Smart marketers track more than just basic metrics to measure their ad success. These key metrics are the foundations of effective campaign monitoring:
Your success in ad management depends on how well you know your subscriber behavior. Publishers need to:
Admailr's platform helps publishers automate their ad management tasks while they retain control over targeting and delivery. The platform comes with built-in analytics tools that give immediate insights to optimize ad performance continuously.
Publishers can now use Admailr's complete platform to streamline their newsletter monetization. This platform changes the way publishers manage their advertising operations while they retain control of their newsletter content and existing advertiser relationships.
Admailr, provides a performance-based ad campaign management system that merges with existing email newsletters naturally. The platform supports both native and display ads. Publishers can:
Admailr makes ad implementation simple with its HTML tag technology. Publishers can blend ads into their content without complex coding knowledge. The system manages ad placement and rotation automatically, so you won't need manual updates or code changes.
Admailr's detailed analytics dashboard shows publishers how their ad campaigns perform. The Control Panel displays key metrics such as current earnings, clicks, and impressions. Publishers can access:
You can revolutionize your newsletter monetization. Admailr's automated platform helps you manage email ads quickly and effectively.
Email newsletter advertising revenue optimization needs a strategic approach to manage ads effectively. Publishers should think over their choices between direct sales and network ads to put optimization techniques into practice.
Direct ad sales let publishers control their inventory and earn higher revenue per impression. Publishers who work directly with advertisers can:
Network ads provide scalability and steady fill rates. This makes them a good choice for publishers who want reliable revenue without a dedicated sales team.
Publishers can blend direct sales with network ads to create a powerful monetization strategy. Here's how to make it work:
This smart combination helps publishers boost their email ad revenue while they retain control over inventory and maintain steady fill rates.
Publishers can boost their fill rates and CPMs by tracking essential performance metrics. Successful newsletters typically see CPMs between $15 and $30, while premium newsletters in luxury markets can reach $100+ per segment.
These strategies help maximize fill rates:
Admailr's platform handles these optimization tasks automatically. Publishers can concentrate on making strategic choices while the system manages technical details. The platform's live analytics spot opportunities to improve CPMs and track fill rate performance.
Want better newsletter revenue? Start managing your email ads with Admailr's detailed solution today.
Email newsletter advertising is a powerful revenue channel for publishers that delivers unique returns through targeted audience involvement and measurable results. Admailr's specialized platform helps publishers who don't deal very well with email ad management challenges. The platform provides automated tools for campaign optimization, performance tracking, and revenue maximization. Publishers can change their newsletter monetization strategy with sophisticated targeting capabilities, efficient operations, and up-to-the-minute data analysis while they retain control over their advertising relationships.
Publishers who welcome efficient email ad management systems are ready for green practices in the digital world. The platform knows how to support both direct sales and network ads. This creates opportunities for revenue expansion with up-to-the-minute performance insights. Smart publishers value automated solutions that eliminate manual processes and deliver optimal results. Are you ready to change your newsletter advertising strategy? Start managing your email ads with Admailr today to experience automated campaign optimization and improved revenue generation.
Admailr offers a streamlined platform that automates the process of ad placement and tracking in newsletters. It allows you to tag your content, set targeting parameters, and track results without needing complex coding knowledge.
Admailr simplifies ad management by automating ad placement, tracking performance, and optimizing ad delivery based on audience behavior. This leads to improved revenue, better ad targeting, and detailed performance insights.
Admailr allows you to strategically position ads within your newsletter content, such as after opening content or between sections, maximizing engagement and click-through rates. The platform also supports a range of ad formats for seamless integration.
You can use various formats, including native and display ads. Admailr's system is designed to blend these formats into your newsletter without disrupting the reader experience, ensuring ads fit naturally within your content.
Admailr provides access to a network of advertisers looking for email ad space, allowing publishers to fill inventory quickly. You can also manage direct ad sales if you prefer to control ad placements and set premium rates.
Admailr offers a live analytics dashboard where you can view metrics like clicks, impressions, revenue per thousand impressions (RPM), and audience engagement patterns, enabling real-time campaign adjustments.
Yes, Admailr supports a hybrid approach. You can mix direct ad sales with network ads, allowing direct relationships with advertisers while filling any remaining space with network ads to maximize revenue.
Admailr enables testing and adjusting ad delivery based on time zones and engagement patterns. Regular sending schedules help maintain subscriber trust, while data-driven adjustments ensure ads are delivered at optimal times.
By leveraging Admailr’s automated platform, you can achieve high fill rates and CPMs. The platform’s real-time performance tracking, flexible ad placements, and automated optimizations help publishers improve ad performance and revenue.
Admailr tracks open rates, click-through rates, RPM, and subscriber participation, allowing publishers to measure and refine their ad strategies based on real-time data and audience insights.
Are you wondering how to monetize email lists or what an email ad server does? The email ad server is here to help you leverage a mostly untapped channel of advertising, and that is email advertising.
Seeing that email has long been established as the de-facto highest-converting channel, marketers have always wondered why we can’t utilize ads inside emails the way we do with other channels. This is where the modern email ad server comes in.
The email ad is the equivalent to the ads you see on websites, or even traditional magazines and newspapers. It is essentially where an advertiser purchases space on a web page, magazine page, or a mobile app.
The publisher lets the advertiser place something in this space in return for some sort of a monetization scheme. For all intents and purposes, the advertiser usually utilizes this space to place a well designed graphical ad that calls to action of some sort.
The email ad is essentially a display ad, and it allows the advertiser to tap into a severely underutilized channel full of engaged and ready-to-buy audiences. The email publisher in turn gets to monetize their hard work by simply lending space in an email that’s already crafted for sending as it is.
You could always just manually put ads inside your newsletter by modifying the html code, so what’s the big deal here? If that’s all an ad server does, it’s next to useless. The idea is that it has to allow you to do in a manner that taps into what makes email powerful in the first place - relevance.
The reason email has unheard of conversion rates is because subscribers become loyal to a newsletter or brand, and develop a sort of a relationship of trust with the email sender. When email marketing is done right, it should feel as if an authority figure is helping you solve your problems, one-on-one.
The issue was how do you monetize your newsletter with other people’s ads and still maintain that relevance? Obviously placing random out of context ads would backfire. Until specialized ad email servers the only solution was to manually manage your ad inventory, and manually decide which ads would fit emails sent to which lists and segments.
An advanced email server is one that offers several benefits to both publishers and advertisers. The main ones include:
In essence, the main challenge with email monetization has always been twofold. Namely that finding the clients themselves can be a drain on your time and effort. And secondly, that even when you do get the clients, placing the ads in the right way can become a big effort.
Your job is to ensure that the ads are relevant. However, if you do all of this manually, it can get super-complicated. It might involve having to create endless variations of emails to make sure the right ads show to the right people. Why not just let an ad server do all of this for you?
By this point you’re probably convinced that you need to allow an ad server make your life easier. But here’s the catch, not all ad servers accomplish this. There is actually a mismatch between why ad servers were created and whether solutions out there manage to achieve said goal.
Unfortunately, most ad servers don’t meet the goal of making your life easier or being any better than doing everything on your own, manually.
If you’re going to put your trust into an ad server, it has to offer several benefits, with the main one being ease-of-use. You want an ad server that’s essentially self-explanatory and makes using it feel effortless and simple.
An ability to place relevant ads isn’t a distinguishing feature, it is the bare minimum for an ad server to carry that name. If you really want one that puts monetization (or advertising) on autopilot, you’ll want one that includes a marketplace.
This means that you can simply set what you need, and let it automatically handle things for you. If you’re a publisher, you want it to automatically pick the right advertisers (and ads) for you. And then you want it to charge those advertisers, and deliver you the earnings.
And if you’re an advertiser, you want to choose how you want to advertise and only pay for results. This is crucial, if an ad server charges on any model other than pay-per-click, run as fast as you can.
And then finally, if you are a publisher who already has advertisers knocking on your doors and offering money for your space, you’ll want a private marketplace option. This is where you can essentially add your clients on the advertiser side. Then, simply let the platform charge the clients per result. This ensures that both sides are satisfied.
A pay per click model is the best for all sides concerned. It gives you the publisher the right incentives, and it gives the advertiser long-term satisfaction. This means they are likely to stay around as an advertiser for as long as they have something to advertise.
And finally, it even gives the platform the incentive to make the matching and relevance algorithms as good as possible. When you tie the earnings to the actual results, everyone benefits.
Just like with anything else in business, you only get better results with things that you can track and measure. This however doesn’t mean that all reporting options are equal.
At AdMailr we went out of our way to make sure the reporting feature fits like a glove. It hits that perfect balance between power and simplicity. This means that you will find yourself using this feature more often than not. And in turn, this is likely to end up in massive improvements in your end results.
Not every ad server goes out of its way to build a precise algorithm. You want to see an algorithm that matches the right ads to the right people. Unfortunately, most ad servers are quite simple in how they match ads. This essentially defeats the main purpose of using an advanced ad server.
This is different from AdMailr where we utilize patent-pending personalization and matching technology. Our sophisticated data algorithms and matching technologies make sure you get results. The ads are served in a way that maximizes relevance, and hence clicks. This satisfies both advertiser and publisher.
The good news is that if you’re an advertiser, getting started is quick. All you have to do is signup for an AdMailr account for free. Just visit this page and choose “advertiser”.
If you’re a publisher looking to start monetizing your newsletter, setup is quick and easy. Just visit the signup page, choose the publisher, and then follow the instructions.
On the other hand, if you are a popular publisher with plenty of monetization offers, consider the private marketplace option. This is where you can use our ad server technology to quickly and easily manage your own ads and clients. Read more about that here.
Have you ever thought about leveraging email newsletters to boost your profits? Email Ad Servers are the innovative new “secret” that might be just what you’re looking for. And guess what, this is true whether you own an email list yourself, or want to leverage someone else’s email list.
Let’s face it: no channel has come even close to achieving the level of intimacy or relationship building power that email commands. And yet, building a list or becoming good at building an engaged audience takes time. So if you’re a business looking to connect with a pre-qualified, warm audience, email ads are the perfect solution for you.
And on the other hand, if you’re an email newsletter publisher, you know that managing monetization can be a drain on your energy and time. Wouldn’t it be cool if you could just focus on building the list and engagement, and then put monetization on autopilot?
This is where Email Ad Servers come in. They represent a solution that creates a perfect win-win solution for both publisher and advertiser. It makes everyone’s life easier.
So you’ve built up a decent little email list, and you’ve created some great engagement. You know that you’re essentially sitting on a gold mine, and your engaged fans would buy things that you promote. Sounds like an easy way to earn extra money right?
If you’re like most people, you probably dread the idea of having to figure out and manage the monetization. What do you even do? Start contacting a bunch of random people and businesses and pitch them on advertising their offers to your list?
Doesn’t sound like much fun, now does it? Fortunately, there is a solution to skip the dreaded “finding sponsors” phase. A good ad server platform like Admailr comes with its own public ad buying network. This means that you just set up the ad server, and the platform behind it sells ad space in your newsletter.
Are you a popular publisher who has plenty of monetization offers, but starting to find monetization management a chore? If it feels almost like a second extra job on top of maintaining, engaging and building your list, you’re not imagining it!
Without the power of an ad server, you’re doing a ton of manual work for no good reason. A good ad server should support private ad networks. And what’s that you might ask?
Well, imagine that you ran an ad platform where people can just come in and order and pay for apps from one interface. All you do is have them sign up, and that’s it. The ad server platform takes care of everything else for you.
You do not need to negotiate with every client separately, just let the platform manage the orders and serve the paid-for-orders in your name. With a platform like Admailr this is especially convenient, because aside from the easy and quick setup, you can set it and forget it.
There’s a reason why you have a popular and large list, and it has to do with your focus on email marketing and providing value to your readers. Let us help you streamline the monetization aspect so that you can focus on what you do best, delivering valuable, engaging email.
Are you the kind of person who keeps hearing about the power of email, but then shudder at the thought of having to set up email marketing systems, build lists, watch deliverability, master engagement and everything else?
You might be thinking that email marketing sounds like an entirely separate skillset to your main line of work. And you know what, you’re right! The truth is that email marketing is a profession in its own right. So what do you do if you’re unwilling to take on this entire new line of work?
The good news is that you don’t have to! Thanks to ad servers you can leverage all the purchasing hunger of an engaged email list, without having to take years to build one! You can simply piggyback off of someone else’s email list.
And the best part? An advanced ad server leader like Admailr automatically matches your ads to just the right newsletters and subscribers. With our patent-pending technology, we make sure that just the right subscribers will see your offer or ad, at just the right time.
At this point you’re probably seriously considering ad servers a go, but that brings up another, very important question. How do you choose the right ad server platform? Personally, I believe there are several things to look for.
Remember, the whole point of an ad server is to make your life easier. If your ad server ends up being just another headache in your life, that defeats the purpose.
Remember, if you’re an advertiser, the whole reason you’re looking at ad servers is because you want to skip all the work of setting up your own list. The right ad server should involve much less effort on your part than even setting up a basic, but decent email marketing system.
And if you’re a publisher, you could always do your own monetization tasks, whether that’s finding or manually managing ad clients and their ads.
Fortunately, at AdMailr we’ve understood that this is the most important characteristic of a good ad server, so this is built in at the core of AdMailr. Everything that we do is guided by the idea that it should make your life easier, whether you’re a publisher or an advertiser.
Not many people know this, but one of the reasons that Google became a multi-billion dollar franchise quickly, was because they pushed the pay-per-click model. It quickly became the most popular way to advertise online for a very simple reason. It is the most fair model out there.
You would think that the debate has been settled, but unfortunately in email advertising there are still some who sell email ads by impressions. As you might guess, with AdMailr you can expect to find a pay-per-click model.
Tracking and analytics can be a bit of a paradox with anyone doing business online. Looking at your data is often the best way to make good business decisions and grow as a business.
However, the issue is that if the analytics functionality is too overwhelming, it often ends up being less than useful. You should be able to look at the data and immediately “get it”, and understand what it all means. It shouldn’t require studying tutorials and acquiring a new skillset.
This is why AdMailr (and our related platforms) were always built to make looking at reports simple and straightforward.
In modern email marketing, personalization has essentially become a must-have. If you’re going to build a list full of engaged raving fans, you have to utilize personalization. This means delivering the right content, to the right people, at the right time.
Now, if you’re a successful publisher, you probably already know about this. In fact, that’s one of the main reasons you even have an engaged list that you want to monetize. But have you considered the advertiser’s side of the story?
Imagine that you’re manually selling ad spots to sponsors. If you’re just going to insert the same static ad to go show to all subscribers, are you really doing the advertiser justice? I mean, they’re looking to get some of the same love from your subscribers that you’re getting.
However, the reason that your subscribers are engaged is because of all the personalization work that you do. Whether this is having quality segmentation, timing or personalized frequency or even content, you do personalize your email marketing.
Now, you could try to manage the ad personalization yourself as well, so you’d manually create different ways to show different ad content based on the segment or other factors. However, at this point you’re basically trying to hack your way into replicating what ad servers do, and poorly at that.
If you’re the publisher, remember that personalization benefits you directly because you’re paid for each click. It is to your own advantage to make sure that the right subscribers are shown the right ads.
Fortunately for you, at AdMailr we’ve worked really hard to create some patent-pending ad serving personalization technology. This means that our data algorithms and sophisticated matching technology help deliver targeted ads without any effort on your part.
The good news is that if you’re an advertiser, getting started is quick. All you have to do is signup for an AdMailr account for free. Just visit this page and choose “advertiser”.
If you’re a publisher looking to start monetizing your newsletter, setup is quick and easy. Just visit the signup page, choose the publisher, and then follow the instructions.
On the other hand, if you are a popular publisher with plenty of monetization offers, but not enough time to manage them, consider the private marketplace option. This is where you can use our ad server technology to quickly and easily manage your own ads and clients. Read more about that here.
If you're wondering whether native ads can fit into your content marketing strategy, this is the easiest answer I can ever give: “Absolutely!”. In fact, these two are a perfect match. If your question is more along the lines of “How can I make native ads part of my content marketing strategy?”, read on for the details.
But first, more on this “perfect match” dynamic. If you look at high-quality native ads, they all basically guide the visitor towards your highly valuable content. In other words, if the visitor clicks on your native ads, they’ll end up checking out the quality content on your website.
Native advertising and content marketing are a perfect match. Why? Both are based on promoting high-value content.Click To TweetAnd what is content marketing again? It’s a strategy where you create a ton of goodwill, trust and adoring fans that love to buy from you. How do you do this? By publishing a lot of highly valuable content. Are you starting to see the commonalities with native advertising?
If you’re doing content marketing, you have already laid the groundwork for making the most out of native ads. All you have to do is point those ads to your highly valuable content.
Here’s where the partnership becomes more apparent. As it turns out, it’s no longer enough to merely “put your awesome content out there”. A while ago, all you had to do was publish lots of good content.
The adage “Build it and they will come” actually worked in the early days. Nowadays, this is simply not enough. You actually have to push that process along by promoting your content. While promoting your content using other channels can work decently, it is native ads that are best suited to this purpose.
Some marketers incorrectly use the term “native ads” to refer to advertorials. An advertorial requires the advertiser to publish a full editorial on the website of a given publisher. Let’s say that the advertiser is IBM, and the publisher is Fortune.
If IBM publishes an advertorial on Fortune, it will appear just like a regular Fortune story, and it will actually be hosted on the Fortune.com website. The advertorial looks exactly the same as that publisher’s regular editorial content, and it’s hosted on the publisher’s website. The only difference from regular articles is that it says “sponsored by IBM”, or whoever is sponsoring that advertorial.
When we talk about native ads, we are referring to the kind of native ads you see served by a native ad platform like Outbrain or Taboola. Oftentimes, this is where you have a recommendation engine that recommends related or relevant content. There is typically a listing of “recommended reading” where each recommended item is represented with a thumbnail and a teaser.
Let’s say that you’re reading TechCrunch. Most of the recommended pieces link to content by TechCrunch itself. Some of them, however, are “native ads” and link to content on third party sites (content from advertisers). The native ad items linking to third-party advertisers will look and feel exactly the same as the items linking to internal TechCrunch content.
You don’t want to view native advertising as this isolated thing you do to “purchase more traffic”. Instead, you want to look at native advertising as an extension of your content marketing. Perhaps even an integral part of your “content marketing strategy”.
It’s kind of like how you write a blog post, and then you write a tweet about your brand new post and how it’s so very informative. Now consider this. Many of your Twitter subscribers will be there because they like the fact you share links to informative content.
So when you write great content and share it on Twitter, your Twitter presence benefits from it. But your content benefits from it being promoted on Twitter as well. Do you see how there’s a synergistic relationship going on there?
It’s similar (but different) with native advertising. Think about it: what does it take to get the most out of your native ads? Ponder on this for a while and you'll start to see how it relates to content marketing.
To get the most out of native advertising, you need to promote content that people want to click and read. You need to match the experience people are accustomed to. When they see your native ad on their favorite blog, the content being advertised needs to provide a similar value proposition and “feel similar”.
So you’re choosing your content to fit the needs of highly-effective native advertising. That, in turn, brings you a massive amount of new people to your content. Then, you can convert these people to email subscribers, Twitter followers, etc.
Choosing your audience when considering native ads is similar to choosing an audience for your general content marketing. You need to identify your target audience, find out what they care about and where you can reach them best.
Native ads are the perfect supplement to your content marketing, they let you reach new and different demographics.Click To TweetKeep in mind that different demographics prefer different content. Different native ads will need to promote different types of content.
The single most common mistake you will see with marketers is that they become overzealous when applying new marketing strategies. This results in disappointment and failure, or additional impatience and even more mistakes.
You want to take your time to do native advertising right, so here are some guidelines on how to do just that:
- Use high-quality content – you already use high-quality content as part of your content marketing strategy. Make sure this is also true with content that you promote using native ads.
- Avoid overly promotional language – Refer to the mantra “educate first, sell second”. You want your native ad content to give a ton of value upfront.
Avoid the temptation to make it into a pitch for your products and services. Find a way to naturally and subtly transition into mentioning your products and services at the end of your content, but only after you’ve delivered several pages of high-quality content.
- Focus on providing value – you want to entertain, educate or inform your readers. Just like you do with the rest of your content marketing.
- Stay true to your business goals – you need to carefully plan and align every part of the tactic. You need to do it in a way it can fit into your overall business goals.
- Stay true to your brand – every piece of content you put out there should resonate with your company culture and brand voice. Don’t forget that.
If you want an easy way to get started with native advertising, I have some good news for you. No, scratch that, I have two great things to share with you.
- As great as native advertising is, there is something even better. Native ads placed inside of popular and trusted newsletters. All the smart marketers are getting in on this and soon, all your competitors will do it, too.
- We’ve worked really hard to produce a super intuitive native advertising platform that lets you run native ads in minutes. It might just be the easiest way to get into native advertising.
Give AdMailr a try today. Creating an account is easy and completely free. You'll be able to run native ads in no time. And better yet, it will be in the highest converting medium of all - email newsletters.
The spending on digital ads has skyrocketed in recent years (some sources estimate the worth of the native industry at around $59 billion). And there’s a good reason for this growth. Native advertising has incredibly high engagement rates compared to all other forms of advertising. It's the ideal way to initiate relationships with consumers.
Yes, native advertising budgets have exploded. No, the trend isn't slowing down, in fact it's accelerating.Click To TweetLooking at all of this, you might be under the impression that it can’t get any better for native. You might assume that native advertising is unlikely to surpass its current rate of growth. However, we believe that it's still in its early years and about to take over traditional advertising. Read on to learn about these trends in more detail.
Although spending on digital and native advertising is at an all-time high, the native ad market remains ripe for expansion. Native is a hot topic in the advertising industry and it’s easy to understand what the fuss is all about.
Publishers and marketers can create ads formatted similarly to their content, giving consumers a much richer experience. Native ads also have soaring click rates, and they are already beating traditional ads in this regard (especially on mobile); Not to mention they are also cheaper to run.
This all leads to increased spending on native ads (better bang for the buck). According to data from BI Intelligence, spending on native ads will grow to $21 billion in 2018. In comparison, only $4.7 billion were spent in 2013.
At one time, big publishers got the bright idea that they could pester users into disabling ad blockers. At the time it seemed like a rational strategy. Unfortunately, it backfired on both publishers and brands.
Popular websites such as Forbes and Wired even pleaded with users that they turn-off their ad-blockers before visiting the websites. Some websites even flat-out refused to let a user read content if they had an ad-blocker enabled.
But these pleadings were seen as being annoying and desperate. Much like those flashy display ads that the user was trying to block in the first place. Readers, for the most part, chose to browse away and go to websites that don’t pester them with such demands.
Ad-blockers have resulted in a loss of revenue for publishers and brands, estimated at around $22 billion in 2015 alone. Scary, isn’t it?
Now, let’s look at where all of this is heading
The main philosophy of most ad blockers is that they’re only trying to block intrusive and annoying ads. This means that native ads aren’t being blocked by the major ad blockers. This is based on the notion that native ads aren’t intrusive or annoying.
There's a reason that adblockers ignore native ads. They're not seen as intrusive. However, this might change.Click To TweetThere is, however, some discussion about the potentially intrusive nature of native ad providers like Taboola and Outbrain. Translation: ad blockers might soon start blocking them. This is quite a realistic possibility for the coming period and something you should consider.
The good news is that even if this happens, it would only apply to those specifics networks, not native ads in general.
You’ve probably heard about this too many times by now. Mobile is taking over the internet. More and more people are primarily accessing the internet from their mobile devices as opposed to their PCs.
According to some reports, the number of mobile (smartphone and tablet) users has already surpassed desktop PC and laptop users. Most ads today are seen on mobile devices.
According to some estimates, native advertising will account for 63.2% of all global mobile display advertising by 2020, up from 52% in 2015.
A lot of popular sites such as CNN and ESPN have embraced “recommendation” native ads as part of their strategy. They incorporate these widgets that display "interesting content from around the web" relevant to their audience. Most of these are actually just native ads.
Expect more and more brands and publishers to embrace this trend and apply similar strategies to capitalize on native ads.
Native advertising isn’t about merely masquerading your ad to “blend in”. It’s about an entire experience that runs on a different philosophy than traditional ads. Yes, you will see plenty of native ads that are traditional ads in disguise. You click on a native ad with a bombastic headline and end up getting a sales pitch.
These are simply direct advertisers (ab)using a native ad delivery platform. The ones who get the most out of native advertising understand the bigger picture. It’s about providing the consumer with a value-driven experience. The same kind of experience they’re used to when they consume content from the publisher they already love and trust.
If you're not doing storytelling in your native ad campaigns, you're not fully utilizing the power of native.Click To TweetThe stories that will improve people’s lives are the stories that will be told by native advertisers. To put it in less poetic terms, native advertisers will have to master the art of storytelling. Expect to see this reflected in the headlines.
The number of headlines that promise the reader a good story for clicking on the ad will grow. And good native advertisers will deliver on the promise, realizing that the story needs to deliver value first, and only promote their product second.
Why do native ads work so well? It’s simple. They utilize the power of relationships. When your native ad appears on a website, that reader has a relationship with this website. They trust and like that publisher. And unlike traditional direct ads, a native ad lets you borrow from that trust and piggyback on that relationship.
Now, focus on that keyword there: relationships. What is the one major marketing channel that best represents relationship-driven marketing? You’ve guessed it - email marketing.
What if you could combine these two powerful strategies? The native ads that capitalize on pre-built relationships, and the email channel that dominates in terms of creating relationships.
Well, you can actually do this, and it’s quite simple. Just run native ads inside of emails. If you think about it, an email-based relationship is much deeper than any website-based relationship.
Sure, people have their favorite websites and feel some level of trust in their favorite bloggers or authors. But no website can come close to the personal feeling that is achieved by email marketing. When a recommended native ad appears inside of an email that those readers love, the level is magnified tremendously.
Hence, expect more marketers to catch on to this and start running native ads inside of popular newsletters. Fortunately, you can beat your competitors and get on the train much sooner.
At AdMailr, we’ve worked really hard to produce the most straightforward email advertising platform. We’re also leading the pack with our passion for email-based native advertising. You can join today and be one of the first in your field to experience the power of email native ads.
If you want to produce a quality native advertising article, you first have to understand native advertising itself. You need to “get” why native advertising works as well as it does, and then use this understanding to your benefit.
I personally like the definition I found on Sharethrough. According to them, native ads are “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”
The reason that native ads work so well? They provide a disruption-free seamless experience.Click To TweetI highlighted the word “experience” for a reason. Many definitions fail to mention this part. You will often hear that a native ad only “resembles” and has the same “look & feel” as the medium in which it is placed.
That is not a sufficient description, though. The reason that native ads work so well is that they offer the consumer a seamless experience. Take traditional ads as a comparison. You’re reading a website, and then some flashy banner appears on the side. It’s a disruption, isn’t it?
A native ad doesn’t feel like a disruption, it feels like an organic part of the context in which it resides. Having similar design to the other website elements helps, but that’s just the first step.
When the reader clicks on the native ad, you don’t want them to experience a sudden transition. You will see many native advertisers make this mistake.
Their native ad will fit in well with the publisher’s medium so it will get a lot of clicks. But then, these people who do click on the ad are in for a shock. After clicking on this ad (which doesn’t look like an ad), they’re suddenly met with a completely different experience. There's no gradual transition.
Even if this visitor does continue reading and eventually converts into a customer, we cannot say that they had a seamless experience. Keep that in mind as you read on and learn how to write your native ad articles.
Think about the reasons you are running a native ad. What do you want to achieve with the ad and what do you expect from consumers?
Do you want consumers to buy your product or service? Perhaps you just want a boost to your website traffic and have no additional goals? Or maybe you want to get some emails from qualified leads. Make sure to note down these goals before you proceed. It will be important.
If you plan on manually arranging a spot on a single publisher’s medium, this is a bit easier. Just talk to the publisher directly about where your ad will display. Then browse their website a bit to feel what it's like for the average reader. Ultimately, use this understanding to make sure your native ad article doesn't stray far from that.
If you’re going to use a native advertising platform, you can't manually explore every possible website that might feature your ad. You will have to make a general ad that "generally fits" most typical websites where it gets displayed.
Find some websites that use the platform of your choice and study how other advertisers are doing it. Notice which ones stick out badly, and which ones do a good job. Analyze these findings and use them in creating your own ad and article.
Native ad articles should be informational, educational and interesting to read. Don’t jump straight to selling your product or whatever your conversion goal is. Offer some background information and key industry info.
Ideally, the first 1/2 of the reading experience should be purely about giving value. No mention of your company, your services or your goals. Just cover the topic that people come to learn about. In a word: make it about them, not yourself.
The information should be as useful as possible, while still leaving readers wanting for more. This makes it more likely that they’ll desire a product you sell or other content that you publish.
Writing native ad articles is an art. Give enough value to establish yourself, but know when to hold back.Click To TweetFor example, if your goal is to get people onto your email list, your content should aim to leave them wanting more information. It's an excellent way to get them to sign up for your email list.
If you want to sell a product, make sure that the information in your article helps in solving most of their pain points, but not all. Hint at the fact that there's a major point which can't be solved by reading an article. In fact, this point is best solved by purchasing your product or service. And that brings us to the next point.
You're publishing a native ad for a reason: you want your customers to buy your webinar course, download your whitepaper or hire you for consulting services.
It can also be about signing up for a newsletter, buying a product or booking a consultation; Any conversion goal you can have in an online environment.
The trick here is to consider the overall experience. You want to make people take action, but you want to do it in a way that feels organic and natural. It needs to be a tie-in to the overall story presented in your article, a logical sequitur, if you will.
You'll want to experiment with several alterations of the title, as well as test different endings and intros. The fact is that you don't know what content will produce optimal results with traffic coming from a native ad. One of your alterations will produce significantly better results than the others.
You can find out what works in one of two ways. You can simply change up the content after it’s been linked to from a native ad. And then, just note which versions produce better results.
Alternatively, you can do exploratory tests in advance. This will give you a better idea what content might perform better as an ad.
Simply point some PPC traffic to the page that hosts the native advertising article, and split test some of the alterations. That way, you’ll have a better idea what content is worthy of being linked to from a native ad.
Did you know that you can now have native ads inside of emails? This method combines two high-potency strategies into one. If you consider why native ads work so well, it’s because they utilize the power of relationship-driven marketing.
When you run a native-ad, your ad is "piggybacking" off of the relationship that the reader has with that publisher. They trust that website, so when they see your native ad, they also trust you. This is because your native ad looks and feels as part of that website.
Relationship-driven marketing is taking over the world as we speak, and for a good reason. It works way better than traditional marketing ever did. People want to buy from those whom they have a relationship with. To utilize this fact, you can do your own content marketing, social media marketing and build your own email list.
But you can also use the relationships that others have built. This is how native ads work. But stop here for a second, and think about the following. Which form of marketing builds the best relationships? All the data shows that this would be email marketing.
Emails have the highest conversion rates of anything out there. People just seem to love buying whatever you sell in your emails. What if you could tap into that power without having to wait for your own email list to grow? This is where native ads for email come in.
At AdMailr we believe that native ads are the future of email advertising. This is why we created a platform which makes it effortless to place your native ads in popular newsletters that readers love and trust. Give it a try today. It might be the best marketing decision you've ever made.
If you have anything to add I'd love to hear from you in the comments area and if you feel like this is worth sharing please share it! 🙂
Is email advertising one of the most underutilized advertising channels? Is it about to explode in importance and popularity? We definitely think so. Just consider some of these facts:
Whether you want to advertise in other people’s emails or make more money from your own emails by selling ad-space, it’s time to start leveraging this opportunity. That is why we’ve prepared a quick guide to help you out.
If you want to buy ad space in other people’s emails, first you must learn the difference between the different kinds of ads. This will help you decide how to go about advertising. The following 3 types of ads exist in both website advertising and email advertising.
This is the most well-known form of advertising online. Everyone knows what a banner is. We’ve all seen millions of banners since the day we started using the internet. They’re almost on every website you’ll ever visit. But that’s actually where the problem comes in.
As of today, most internet users have developed something that’s known as “banner blindness”. In other words, their brains have become accustomed to filtering out banners. They don’t even perceive that banner sitting on the side, trying to get their attention.
This is why banners on websites today have incredibly low clickthrough rates. It’s also why many advertisers are switching to native ads, but more on that later.
Yet, brands still tend to use banner ads. In 2015 a total of $27.05 billion was spent on display ads alone. And today, designers and advertisers have to fight much harder to get the attention of internet users. They have to constantly come up with new ideas and designs that are pretty clever to get any attention at all.
Retargeting is another strategy that marketers utilize these days to help slow down the death of traditional advertising. With this technology, the banner ads that you see are very personalized to your interests and needs. They are based on your browsing history and the content you read most of the time.
Will retargeting save display ads? Maybe. It uses a similar psychological mechanism as native ads.Click To TweetThe good news here is that when banner ads feel more personal, they can still perform relatively well. This is why retargeting works. It is also why banner ads still do relatively well when displayed inside of emails.
They are received better because they "feel more personal". If you pick a newsletter that covers topics related to your banner ad, you can be sure it will get a pretty good click through rate.
This means that you can get good results from display ads without having to do so much work. You don't have to spend a lot of time crafting advanced retargeting strategies or super-clever attention-getting graphics. Just put your ads inside of an email newsletter that people trust. But wait, how do you do that?
This is where AdMailr comes in. We've developed a straightforward platform that helps you advertise in emails. While we (at AdMailr) believe that Native Ads are the future of advertising, we still support display ads. In fact, AdMailr might just be the easiest way to dive right in and place some of your display ads in emails. Give it a try.
Native advertising is slowly starting to take over the field of advertising, and for a good reason. If you didn't know, a native ad is basically an ad that doesn’t look like an ad. It’s a special kind of paid advertisement that blends into a given medium. In other words, it looks like it’s part of the website you’re seeing.
A popular example are those widgets you see with “recommended posts” or “recommended reading”. It’s basically a list of items, usually with a thumbnail, title, and a teaser line.
Some of the items will be links to posts on that same website, whilst others will actually link to a 3rd party website. Those 3rd party items are actually native ads, but they don’t look different than the other items on the list.
Now, this is just one example of a “native ad”. There are actually many different implementations of the concept. The one thing they all have in common is that they work much better than traditional display ads. The reason for this is simple - native ads look like they are part of the editorial content.
Fortunately for you, it is now possible to use native advertising inside of emails. Enter AdMailr - a company that’s passionate about being a leader in native email advertising. You can join today and start utilizing the power of native email ads long before your competitors learn about this strategy.
You might occasionally see a feature editorial in a major publication like the New York Times, and it will say something like “Sponsored By IBM”. This is one major example of how sponsored content works. It’s different than a native ad because it appears on the actual medium in its fullest.
A native ad will blend into the publisher’s content and divert people towards your content, which you actually host on your own medium. Sponsored content, on the other hand, will have the full content being hosted and published on that publisher’s medium.
This option requires more work and investment than native or display ads. This is why you will mostly only see bigger companies using it. And yes, just like the other two types of ads, you can have sponsored content in emails as well.
Unlike with native or display ads, there is no way to automate advertising with sponsored content in emails. You will generally need to reach out to newsletter publishers directly and win them over.
If they like what you write about, you might reach an arrangement where they let you publish sponsored content in their newsletter.
If you want to sell ad space in your emails, you must be certain that your emails are well accepted with your list. You constantly need to improve your newsletters, your emailing practices and the quality of your list. It also helps to perform regular list-hygiene.
Want to make more money selling ads in your newsletter? Focus on constantly improving the 3 metrics of email quality.Click To TweetThe three most important metrics of quality for your email list are the open rate, the click through rate and the unsubscribe rate.
You need to watch the un-subscribers rate because it can seriously damage your reputation. If you see that the rate is high, you need to take action and understand the reason why people are unsubscribing.
There can be many reasons why they might be leaving. Look to your email reports to find out if there are specific points at which they drop out. Are there specific emails that produce more unsubscriptions? Does it happen more with certain campaigns?
And if a lot of these unsubscriptions are happening right as people join, you need to review your entire opt-in process. Are you tricking them to join in some way without being fully transparent regarding what they will get into?
If your open rates are low, there are many possible reasons. If it isn't associated with a high-unsubscription rate, it usually means that you're not getting the content right. Perhaps much of your content isn't interesting to most readers, but they choose to stay because you "occasionally have good stuff".
To improve this situation, you want to do more segmentation and personalization. Delve deep and find out what segments of your list are into which kinds of topics and emails. Then find ways to make a person's presence on your list more personalized. This is a broad topic in and of itself, but we have you covered on the Emercury blog. Start with our guide on behavioral email marketing.
If the click-through rate is low, this can be an issue, assuming the previous two factors aren't. If your open rates are high, but people still aren't clicking on your links, you need to train your readers to become "clickers" or "action-takers". This is important if you're going to sell ad space. If they're not clicking your links much, they won't click on ads much either.
You want to study subjects like copywriting, conversion and how to craft quality CTAs. Then, set a goal to get more people to click your links early on in their membership. If you train them to click links while they're new subscribers, they're more likely to keep clicking later on. This includes both your links and any of the ads.
The best customers for your ad space are some of your already existing business partners. Also, you can ask some of your customers if they need your ad space. However, you must remember that each ad must fit well in your email.
For example, if your company is in the fashion industry, the ad can’t be about professional maids. If you can’t find someone to buy your ad space, you can ask for help. At Admailr, we always connect the right ad buyers with the right ad sellers.
Whether you want to buy or sell ad space, it's a lot easier with an automated platform that handles it for you. AdMailr is one of the leading email advertising platforms, and we're still growing. If you want a straightforward way to immediately get into email advertising, this is for you.
You can get an account and set it up in minutes. Give it a try today, it costs nothing to get a peek at how effortless email advertising can be.
When it comes to making money online, email marketing is still king. In fact, it works better than ever. Business owners that do not incorporate email marketing in their way of doing business are losing out - big time.
And in fact, why does it work better than ever? This is actually quite simple. Email marketing is the best way to build a relationship with your current and potential (future) customers. This has always been a tremendous benefit. People are more likely to buy from someone they trust and have a connection with.
Email marketing has always been king, but with relationship-driven trends, its importance has grown even further.Click To TweetToday, however, this is becoming more important than ever. Traditional intrusive marketing is killing itself. People are becoming immune to direct advertising. Nowadays, it looks like a relationship-driven approach is becoming your only choice. In a word, if you’re not utilizing email marketing, you’re leaving a ton of money on the table.
There is a way of getting all these cool benefits while piggybacking on the relationship that someone else has built. This is where native ads come into play. A native ad is basically an ad that appears in a publication alongside its regular content.
It looks indistinguishable from the regular editorial content (it doesn’t look or feel like an ad). In that way, you get all the trust those readers already have for this publisher. You get all the benefits of that relationship, without having to build it yourself.
Native ads are the fastest way to tap into the power of relationship-driven marketing. Now available in emails.Click To TweetNative ads are typically recognized as something you place on a website. But AdMailr is here to change that. Nothing builds a quality relationship the way email marketing does. So why not have native ads inside of emails?
With Admailr, now you can. We've built a truly amazing platform that lets you easily get your ads inside of popular newsletters. You just write your native ad (or traditional display ad), and our system automatically finds the best places to insert it. You do get all the control you need, as you can choose from many targeting options. To learn more or get started, just check out our front page.
Sure, you can use AdMailr to place ads in someone else’s emails. And you should start leveraging this amazing opportunity as soon as possible. But you also want to combine this option with running your own email list. A smart business is one that combines both strategies.
Basically, you want to build your own relationships and leverage other people’s relationships. AdMailr actually helps with both sides of the coin. But more on that later. For now, let’s look at what you need to know about getting started with doing your own email marketing.
It should be obvious, but you need to first identify a quality email provider. Fortunately, over at Emercury, we offer one of the most generous free plans when it comes to email marketing. You can sign up today and start experimenting with even the most advanced email marketing features.
But whichever provider you choose, make sure to learn how it works. Emercury offers a great knowledge base and tutorials for example.
It's important to strike that balance of paying enough attention to detail versus doing too much too soon. For example, it's important to study your email reports and analyze your open rates. But if you have 12 subscribers, it might be a tad too soon for that.
It's never too soon to start learning, though, especially about things like list hygiene and email deliverability. So make sure to study these things as you go along. The emercury blog has plenty of free learning materials on email marketing.
You know what's the worst way to ask people for their email? Say "sign up for our list" and offer no further reasons why they should do it. Even if you have super-enthusiastic followers, most will not sign up without being given a reason why. And that's just in terms of your raving fans.
Without a 'reason why', most people will skip giving you their email address. This even includes your raving fans.Click To TweetIf you want to get the most people to sign up, even people randomly stumbling on your website, you need to learn about incentives, i.e. promising people something of value in exchange for their email address.
Here are a couple of popular incentive-based approaches
So, in summary: You need to identify some "great reasons why" people should sign up to your list in general. You can outline these reasons under your general sign-up form. But additionally, you want to create additional incentivized reasons that encourage people to give you their email address. This will take some experimentation, but over time you will discover great incentives that fill your list with new subscribers.
One of the cornerstones of a successful relationship with your subscribers is trust and integrity. Being a good writer allows you to become an authority in the eyes of your readers. So you definitely want to focus on mastering this skill.
When it comes to email marketing though, you want to pay special attention to develop a casual tone. You want your emails to feel personal. Almost as if they were written for each participant individually.
If you get a lot of people hitting reply and responding to your automated emails as if it were a personal email, you're doing it right. And if you haven't gotten such responses yet, work on your craft until you do.
Sending emails seems straightforward, but there’s always a catch. You don’t want to send too many emails and seem needy or desperate.
If you send one today, don’t send another one tomorrow. The exception to this rule is if you specifically had people sign up for something like this. Perhaps you offer a “7-day course” and people will get an email every day in the next seven days.
But if people are signing up for a general email list, as a general rule, two or three times a week is about right. Alternatively, “an email every couple of days” is also a good "starting guideline" to follow.
Never have a subscriber that goes a long period of time without getting any emails from you. You want to get them habituated to getting emails from you. If you go missing for weeks or even months at a time, you can become a “random stranger in the inbox”.
Many people will forget how they signed up for your list in the first place. They will see your email after a long gap and decide to unsubscribe. Even worse, they might mark you as a spammer.
Scheduling is another strategy you can try in attempting to get that balance right. If you create a specific time and day of the week when you send out emails, you’re making it easier for yourself and your subscribers.
You’ll know that there’s a day in the week when an email should go out. This saves you the mental energy of having to decide when to do it. Your subscribers get used to this schedule and know at which time they should expect an email from you.
Tim Ferriss does something like this with his “5-bullet Friday” series. He has an email that goes out each Friday, and people are used to it. In fact, they look forward to getting that “Friday email from Tim”.
Note, each list and industry is different. All of these suggestions are “safe guidelines” that work quite well for most people. To find what’s optimal for you, however, look to the next tip.
Here’s a little-known secret about email marketing: nobody can teach you what’s “best” for your email list. This is why high-quality email providers provide good analytic tools. They let you delve deep into what your readers are doing, so that you can find out what works well and what doesn’t.
You want to study those email reports and learn what works. Which topics do people respond to positively? When do they have a negative reaction? Is it because of what you’re sending them or how often you do it? If you take the time to study and experiment, you can learn to “feel the pulse” of your subscriber base.
As important as growing your email list is, keeping it in order is just as important. This is known as "list hygiene". It might sound "boring", but it actually affects you in a huge way.
If you let your list "get dirty", it actually means your emails get less and less effective over time. You actually get less opens, fewer clicks and much less profits for every 1000 emails that you send. This is because over time, the list will accrue fake emails, honeypot emails, some of the subscribers will become inactive, etc.
Maintaining proper list hygiene means you can get as much as twice the results from your list. This is because of things like improved deliverability and reputation. But also because you're paying for sending emails that don't convert.
If you want to learn more about this, the Emercury blog has many tips on list hygiene and email deliverability. Furthermore, it's the only ESP that has list-hygiene included with every account, along with a deliverability manager.
The end goal of all types of marketing is producing profits. The same is true when it comes to email marketing. After you apply all the steps listed above, you'll actually want to learn how to best monetize. There are many quality ways of monetizing your email list, and you'll want to look into them.
But consider that we've gone out of the way to build the most effortless and easiest way to profit from your emails. Introducing AdMailr - an innovative platform that lets you sell ad-space inside of your emails. It uses technology that was crafted to make the process automatic.
You just have to configure a few settings, and the platform does the rest. It automatically places the ads in the positions most likely to create profit for you. Additionally, you get all the control you need in terms of what kind of ads can and cannot appear in your newsletter.
Give us a try today, it might just be the most important step you make in your email marketing endeavors.
If you don’t have an email list, you’re leaving money on the table. That’s an indisputable fact. It doesn’t matter what your industry is. It doesn’t matter who your customers are. This is a universal fact. As a business, you always make more money with email lists than you do without.
Whether you already have an email list and are failing to tap into its full potential, or haven’t even started the list yet, keep reading. There are several quick and easy things you can implement today and see your profits increase immediately.
It sounds kind of sinister, but it’s just a cool hack that gets people used to buying from you. A “tripwire” is an easy-to-buy irresistible offer that subscribers get right after they sign up. You want it to have a great value-to-price ratio. Think of a product or service that could easily sell for $50, and offer it to new subscribers for just $7. This achieves many important goals.
The best trick to get your email subs to buy quick? Offer a super-valuable tripwire that gets them hooked on buying.Click To TweetFirst, it gets that subscriber used to clicking on your promotional link
The offer is so good, that they’re more likely to click on that link in your email that leads to the buy page. Even if they don’t purchase that super-valuable and cheap tripwire, it's now more likely that they will click on future links and offers.
Secondly, a high percentage of subscribers are in fact likely to buy this product
If you’re truly giving an amazing value, they would be crazy not to. So you get a high percentage of your subscribers used to the process of purchasing things from you or paying you for stuff.
Thirdly, you get to show off the quality of your purchase process and products
You want to really focus on making the entire process very professional. This will depend on what you’re selling, so we can’t go into every possible scenario, but let’s look at a random example.
Let’s say you're selling consultation services. You might charge hourly fees, but you’re willing to sell a 15-minute consultation for a very low price as a tripwire. You would want to make the purchase process extremely effortless.
People click on that buy button and are immediately redirected to a beautiful page that explains what happens next. They also immediately get an email confirming their purchase. Make them feel like they’ve bought something expensive, not something cheap.
You would then contact them personally, arrange that consultation and make sure that it’s a super high-quality experience. Give them a chance to see how good your service is when they buy the “real deal”. Leave them imagining how awesome it must be to get the "full service" if the tripwire is that good.
The most important thing is how you segment out the purchasers
If you’re using a quality email marketing solution, you should be able to do segmenting properly. Basically, the moment a subscriber buys that tripwire, your email marketing solution should immediately segment them out to a different segment or list - one that’s based around the idea that these are “buyers”. You can then treat them differently, send them more offers, different kinds of offers, etc.
In fact, the best thing would be to acknowledge their purchase of the tripwire. And then write a sequence that is based on this fact. Your wording and introduction of offers would be different. Something like “Since you liked [tripwire product], you’ll probably like this and that, and you might want to look into xyz”.
When you have a quality ESP, this is easy. It should allow you to study the behaviors and preferences of your subscribers and adjust. Additionally, it should let you easily segment out subscribers by behavior.
Let’s get a bit more specific about this though. You might realize that the most important thing in marketing is to properly target potential customers. Trying to pitch the same offer to every person on the planet just means you'll go bankrupt fast. Different people need to be offered different things in different ways.
The first thing you want to do is study and understand subscribers
Part of this is a manual learning process. Send different kinds of offers, promote different kinds of services and discuss different kinds of topics. With a good reporting feature, you’ll be able to see what people react to.
You can study the open rates, the click rates, and whether subscribers forward certain emails. From this, you'll find out whether they like certain topics more than others; prefer different kinds of email structures, etc.
Then you want to automate that segmentation
Fortunately, when it comes to email marketing, this (can be) very easy, with the right tools at your disposal. If your email provider allows it, you should be able to set up different levels of automation.
You may create an automation where if a subscriber clicks on offer A, they get moved to the segment for people who are into those kinds of offers. Or you might design an automation based on open rates. If they open emails from a certain category (topic), they would be moved to a segment catering more to people into that topic.
All of this will improve your earnings
You will make more money off of your email lists if you treat people differently based on their differing preferences. This will also improve your email deliverability, which also increases your profits in the long run.
It might sound paradoxical, but one of the easier ways to make more money is by focusing less on pitching offers. You want your free content to be more valuable and attractive. This will improve deliverability. It means more people will receive your emails and be exposed to your stuff. It will get subscribers to stick to your list longer, which also exposes them to more offers. This, in turn, increases their odds of buying.
Ironically enough, if you push too many offers in the beginning, you sell less in the long run because people will soon unsubscribe. But if you’re more subtle, you will expose them to more offers in the long run. You need to find that balance. It’s easy if you do two things.
First, you have to change your focus
Shift to having the main focus on providing great value in your emails. Make the offers a secondary thing. In fact, you want the offers to be a logically flowing consequence of the free value you’re giving.
An example will probably illustrate this best: you have an email where you teach the subscriber to use a tripod in their photography. You focus on giving the best possible tips, and only then, in the end (in a logically flowing sequence), you recommend some tripods they could purchase.
This isn’t to say you can never have strictly promotional emails. You definitely can. But most of your emails need to be “newsletters” or “value giving emails” where the promotional part is a logical ending to a value giving email.
It’s okay to occasionally throw in strictly promotional emails. But you need to know how many of your emails will be strictly promotional. It's similar to how you watch the ratio in your regular emails, where you want to have many paragraphs of value before pitching something.
The same is true for the ratio of regular emails vs promotional emails. You need to have a sequence of several regular emails before you send out one promotional email.
Use the tools provided by your ESP to learn what works
You can’t educate yourself into having the optimal balance. You want to use the email reporting features in your email marketing software to learn what’s happening. Study the analytics, delve into the reports and “see what’s happening”. Tweak the frequency, experiment with more pitches, fewer pitches, and different ratios. With time, you will learn what works best.
No one can tell you what's optimal for your email list. Read the email reports and learn what works.Click To TweetIf you’re reading this guide because you already have products and services, but no email list, feel free to skip this section. Oh, and get that email list started today. If you’re in the opposite situation, i.e. you have email lists and aren’t pitching your own products yet, please consider that it might be time to do it.
A lot of people procrastinate on creating their own product because they falsely assume it has to be difficult. In fact, you might be here because you think that creating a product to pitch is difficult, so you’re looking for “an easy alternative”.
Yes, we all have that vision of the perfect product. But you don’t have to wait for perfection to get started. In fact, that’s why as businesses we can have different price points and create products that meet different needs.
If you’re mostly making money through affiliate marketing and offering other people’s products, here’s a quick trick. You can create a “mini product” that fills in a gap left by the affiliate product you’re promoting. It can be very easy to create a simple product that only solves a single issue or need.
And consider this, the people on your lists like you. They won’t be judgmental or think badly of you if you create an imperfect product. Especially if, as we said, it’s a supplement to the third-party products you’re promoting as an affiliate.
Oh, and of course, a lot of this will depend on your specific niche or industry. It might be a physical product, a digital download, or perhaps in your case, the “product” can actually be a service that you provide. Perhaps you can offer paid consultations or any sort of service.
If your subscribers like your content, you should offer them even better content for a monthly fee. You can create great, helpful content and make money out of it.
Actually, you have to prepare content that they feel they truly need. It should leave them satisfied and anticipating each next email in that “paid subscribers only” sequence. They need to feel like they’re getting their money’s worth.
Also, it needs to be exclusive content. It should be content that you don’t put anywhere else. This means you can’t pass off your old posts as paid content because they can easily cancel the subscription. Naturally, you don’t want to recycle your paid content and just copy-paste it into a future blog post. Your subscribers will notice this and feel cheated.
This is probably the single easiest way to make more money from your email lists. What if you could install a money-making mechanism in your newsletters that ran on auto-pilot?
Fortunately, this exists and it is called AdMailr. Our ad-serving platform for newsletters makes the entire process effortless for you. All you have to do is perform the quick sign up and you can get started in no time.
Our platform will automatically display the best ads from the right advertisers in the most optimal spots within your newsletter.
And if you really want to make great profits and keep those readers happy at the same time, consider the fact that we're now serving native advertising inside of newsletters. This increases your revenue from ads while improving your relationship with email subscribers at the same time.